Seven Reasons Why Ethics Helps Your Business Succeed-And Five Easy Action Steps
Seven Reasons Why Ethics Helps Your Business Succeed-And Five Easy Action Steps
6. When your customers trust you, they come back again and again
5. It's much easier to build joint-venture relationships that can exponentially grow your business
4. When your customers fall in love with the way you do business, they start recruiting other people to do business with you--they actually become your unpaid sales force
3. Your business will be worth far more when it's time to sell it
2. If you tell only the truth, you don't worry about being caught in an embarrassing and profit-killing lie
And the number one reason...
You never have to worry about seeing your picture on the front page, in handcuffs
Action Steps:
1. Measure the impact of any action on all stakeholders: customers, employees, suppliers, neighbors
2. Always tell the truth
3. Sell only products that you can fully stand behind
4. Buy a copy of the award-winning book Principled Profit: Marketing That Puts People First, which tells you in 160 pages exactly how to translate your high ethical standards into bottom-line dollars. This book has been endorsed by some of the top names in marketing, including Jack Canfield, co-creator of the Chicken Soup series, won an Apex Award, and has been re-published in India and Mexico.
5. Show your commitment to ethics by signing the Business Ethics Pledge, with signers in 30 countries, and take advantage of the resources available to you as a signer (signing also earns you a discount on the book, as a way of saying "thank you").
Seven Reasons Why Ethics Helps Your Business SucceedAnd Five Easy Action Steps - To learn more about this author, visit Shel Horowitz's Website.
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7. You're much more likely to build a lasting business, and build it more easily
6. When your customers trust you, they come back again and again
5. It's much easier to build joint-venture relationships that can exponentially grow your business
4. When your customers fall in love with the way you do business, they start recruiting other people to do business with you--they actually become your unpaid sales force
3. Your business will be worth far more when it's time to sell it
2. If you tell only the truth, you don't worry about being caught in an embarrassing and profit-killing lie
And the number one reason...
You never have to worry about seeing your picture on the front page, in handcuffs
Action Steps:
1. Measure the impact of any action on all stakeholders: customers, employees, suppliers, neighbors
2. Always tell the truth
3. Sell only products that you can fully stand behind
4. Buy a copy of the award-winning book Principled Profit: Marketing That Puts People First, which tells you in 160 pages exactly how to translate your high ethical standards into bottom-line dollars. This book has been endorsed by some of the top names in marketing, including Jack Canfield, co-creator of the Chicken Soup series, won an Apex Award, and has been re-published in India and Mexico.
5. Show your commitment to ethics by signing the Business Ethics Pledge, with signers in 30 countries, and take advantage of the resources available to you as a signer (signing also earns you a discount on the book, as a way of saying "thank you").
Seven Reasons Why Ethics Helps Your Business SucceedAnd Five Easy Action Steps - To learn more about this author, visit Shel Horowitz's Website.
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David AchesonDavid Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns. David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website |
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