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Seven Reasons Why Ethics Helps Your Business Succeed-And Five Easy Action Steps
| Guest post by: Shel Horowitz |
Article Overview: Top 7 reasons that ethics will help your business succeed.
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Free Download - Don't Squander Your Message By Shel Horowitz |
Seven Reasons Why Ethics Helps Your Business Succeed-And Five Easy Action Steps
7. You're much more likely to build a lasting business, and build it more easily
6. When your customers trust you, they come back again and again
5. It's much easier to build joint-venture relationships that can exponentially grow your business
4. When your customers fall in love with the way you do business, they start recruiting other people to do business with you--they actually become your unpaid sales force
3. Your business will be worth far more when it's time to sell it
2. If you tell only the truth, you don't worry about being caught in an embarrassing and profit-killing lie
And the number one reason...
You never have to worry about seeing your picture on the front page, in handcuffs
Action Steps:
1. Measure the impact of any action on all stakeholders: customers, employees, suppliers, neighbors
2. Always tell the truth
3. Sell only products that you can fully stand behind
4. Buy a copy of the award-winning book Principled Profit: Marketing That Puts People First, which tells you in 160 pages exactly how to translate your high ethical standards into bottom-line dollars. This book has been endorsed by some of the top names in marketing, including Jack Canfield, co-creator of the Chicken Soup series, won an Apex Award, and has been re-published in India and Mexico.
5. Show your commitment to ethics by signing the Business Ethics Pledge, with signers in 30 countries, and take advantage of the resources available to you as a signer (signing also earns you a discount on the book, as a way of saying "thank you").
Decisions Decisions Decisions
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About the Author: Shel Horowitz RSS for Shel's articles - Visit Shel's website Click here to visit Shel's website   Succeed With Social Media Seven Reasons Why Ethics Helps Your Business SucceedAnd Five Easy Action Steps Creating LongTerm Customer Relationships How Marketing Is Like Making Love Set Your Press Release Apart From the Other 350 The Editor Got That Day 10 Ways for Unknown Musicians to Get the Word Out |
Related Forum Posts
Re: Success
- I study success intently, and would like to share:
Here's two excellent and nearly identical success-formulas from a couple of the world's masters.
FIRST FORMULA:
1. Passionate Desire
2. Clear, Definite Purpose
3. Committed Decision
4. Take Action In Faith
(Bonus Secret Sauce: 5. Repeat Consistently)
I made a video about this, but am not allowed to link it yet. Google "Ryze Success Steps" for it.
Oh, and this is Napoleon Hill's (Master Of Success Laws)'s Formula.
SECOND FORMULA:
1. Passionate Desire
2. Understand It Is Already Done (Faith)
3. Relax & Allow It To Unfold (Go about your life calmly)
This one is courtesy of Abraham-Hicks (inspiration for the movie The Secret).
Hope that helps!
My entry
- 1. The Best Business Books Ever: The 100 Most Influential Business Books You'll Never Have Time to Read
- this is a fascinating book about the history of Business theory, and I'd recommend it to anybody.
2. The Big Book of Small Business: You Don't Have to Run Your Business by the Seat of Your Pants, by Tom Gegax. Ditto.
3. PADI: The Business of Diving Book
Okay, so this book won't be of use to anyone who doesn't want to start a scuba store, but I did, and this book was of course invaluable to me in reaching that goal.
Re: 10 Reasons Who Startups Fail & Book Recommendations
- Great post,but please edit the headline. I presume it is "10 Reasons Why Startups Fail & Book Recommendation
Re: e-Commerce and e-Payment providers
- When I came back to Japan in 1999 I sometimes used to ask my students if they would buy anything on the Internet and at that time most thought it was too risky. I'd encourage them to try by using well known sites such as Amazon.co.jp and also pointed out that using a credit card on a reputable site was safer than using it at a restaurant.
I can't remember the last time I had that discussion or when the "tipping point" occurred in Japan.
To answer your other question, I use Paypal for several reasons:
1. Brand familiarity
2. Easy to use
3. Free to withdraw 50,000yen+ to my Japanese bank account - a huge benefit (but maybe other systems also offer that...?)
4. Easy to cancel subscriptions
On the down side, their transaction fees are quite costly, they are difficult to contact and when disputes arise you can sometimes lose even when you can prove via your tracking service that the disputed item was "delivered" to the customer's address!
Re: Domain name sugestion
- Hi Anelly,
Support-Box.com sounds very good to me. Easy and catchy.
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