Succeed With Social Media
Succeed With Social Media
This means…
* Provide lots of helpful and useful information, especially if you expect to ask questions
* Say thank-you when people help you (but DON’T fill your public profiles with endless thank-you notes, especially on Twitter)
* Look for opportunities to connect others who should know each other, even if you don’t directly benefit
* Remember that it’s a conversation, not an e-blast
* Pitch subtly and relevantly (is that a word? It is now)
* It’s about relationships, not about numbers
As for which social media to participate on… Four musts would be Twitter, Facebook, your own blog, and (gasp! how retro!) Yahoogroups. Yeah, Yahoogroups lacks all the interface niceties of Facebook, Plaxo, etc., but it has hundreds of thousands of tightly niched communities, and I’m living proof that it’s quite possible to market there.
For myself, I also have benefited from participating on CollectiveX, LinkedIn, Plaxo, and Ning–mostly by joining groups.
I have been using social media marketing for over a decade, and writing about it all the way back to 1991. Most of my books cover the basic concepts, and I recently completed an e-book specifically covering the Web 2.0 sites–which I throw in as a bonus with either of my Grassroots Marketing books. And relationship marketing can exist outside of social media, or even the Web–I write about that in detail in my award-winning sixth book, Principled Profit: Marketing That Puts People First.
Succeed With Social Media - To learn more about this author, visit Shel Horowitz's Website.
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The key to success with social media–and I’ve built my business on it since 1995–is to interact with others the way you’d like to be interacted with. Call it the Golden Rule of Cyberspace–it’s not so different from the Golden Rule of every major religion.
This means…
* Provide lots of helpful and useful information, especially if you expect to ask questions
* Say thank-you when people help you (but DON’T fill your public profiles with endless thank-you notes, especially on Twitter)
* Look for opportunities to connect others who should know each other, even if you don’t directly benefit
* Remember that it’s a conversation, not an e-blast
* Pitch subtly and relevantly (is that a word? It is now)
* It’s about relationships, not about numbers
As for which social media to participate on… Four musts would be Twitter, Facebook, your own blog, and (gasp! how retro!) Yahoogroups. Yeah, Yahoogroups lacks all the interface niceties of Facebook, Plaxo, etc., but it has hundreds of thousands of tightly niched communities, and I’m living proof that it’s quite possible to market there.
For myself, I also have benefited from participating on CollectiveX, LinkedIn, Plaxo, and Ning–mostly by joining groups.
I have been using social media marketing for over a decade, and writing about it all the way back to 1991. Most of my books cover the basic concepts, and I recently completed an e-book specifically covering the Web 2.0 sites–which I throw in as a bonus with either of my Grassroots Marketing books. And relationship marketing can exist outside of social media, or even the Web–I write about that in detail in my award-winning sixth book, Principled Profit: Marketing That Puts People First.
Succeed With Social Media - To learn more about this author, visit Shel Horowitz's Website.
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Principled Profit: The Good Business Blog - A blog about business ethics from Shel Horowitz, expert on business ethics as a success driver. This blog covers the intersections of ethics, politics, media, marketing, and sustainability.
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