Three Pathways to Publishing Your Book
Three Pathways to Publishing Your Book
Let's look at three options:
1. Publish With a Traditional Publisher
You'll gain prestige, credibility, and a nice advance-and they pick up all the publishing costs.
But the odds are slim. Traditional publishers reject hundreds of submissions for each they accept. They take years to publish. And they pay authors pennies on the dollar. Still, if you have a magnificent book AND a magnificent author platform/marketing plan, it's often the best choice.
2. Use a Subsidy Publisher
It's easy, fast, and cheap-but often a mistake. You pay upfront, use the publisher's ISBN, and print books as you need them. Typically, the cover and interior design will be very generic, and the publisher won't edit.
Subsidy publishing only makes sense in certain situations. Because the industry ignores these books, and because most subsidy prices and policies are completely out of step with industry norms, most of these tens of thousands of books die a quiet death; very few sell even 100 copies. The New York Times reports that out of 17,000 titles subsidy published by iUniverse, only 86 sold 500 or more in their first year.
But subsidy publishing may be a good choice if you completely control your own distribution and skip bookstores entirely (for example, selling at your own presentations, through affiliates, and through your own website) and you can price the book high enough to cover the outrageous per-unit printing charges (typically more than double the cost of using your own print-quantity-needed printer). It's also the best solution in many cases for a book with a very small audience, such as a personal/family history, a book created by school children for a class, an arcane textbook on a very obscure subject.
Notes on this option:
* You'll often hear subsidy publishing referred to as "self-publishing" or "print-on-demand publishing." But subsidy is not self-publishing. The ISBN supplier is the publisher-and true self-publishing gets more respect than subsidy. And any publisher can do POD printing.
* There have been a very few subsidy success stories: a few books were resold to major publishers, made into movies ("Legally Blonde," for instance), achieved bestseller status, etc. You'll hear about those triumphs-but not about the other 30,000 or so per year who didn't even recoup their setup costs.
* Many of these companies offer "marketing packages." Having been hired to rewrite some of their press releases, I think you'd be better off seeking outside marketing assistance.
* This industry has its share of scam artists. Get product samples and full pricing information-and check references! Also check scam-complaint websites.
3. Self-Publish
True self-publishing can be very inexpensive, and very quick-if you just want sell books at your events and to your own networks. But to compete in the retail marketplace, you need to either acquire or outsource a vast array of skills and tasks. You have to:
* Buy your ISBN block
* Get the book written...edited...designed...proofread...indexed (for nonfiction)...and printed
* Develop and carry out your marketing plan
* Determine your print run, technology (digital or offset), and how you'll distribute and sell
* Get your Library of Congress and Books In Print registrations, barcode, and more
Overwhelmed? Wait until you start grappling with foreign and subsidiary rights, bookstore return policies, and so on.
If you want to self-publish, find an experienced guide to steer you through the process. The expert helps you select quality, affordable vendors, navigate the various minefields, develop a custom marketing plan, and emerge with a book that does you proud, and that could succeed in the market. In my own consulting, I've worked with people who just wanted an hour or two of advice-and created finished books from raw manuscripts (saving back approximately half my fees in lower vendor costs).
Once you've sold 10,000 or more, you could sell your book to a traditional publisher. Major-market books that were originally self published include Eragon, Mutant Message Down Under, The Christmas Box, and many others.
Three Pathways to Publishing Your Book - To learn more about this author, visit Shel Horowitz's Website.
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Do you want your book to open doors, or do you just want to hold your own words, bound and printed? How you publish affects your income, reputation, and your leverage.
Let's look at three options:
1. Publish With a Traditional Publisher
You'll gain prestige, credibility, and a nice advance-and they pick up all the publishing costs.
But the odds are slim. Traditional publishers reject hundreds of submissions for each they accept. They take years to publish. And they pay authors pennies on the dollar. Still, if you have a magnificent book AND a magnificent author platform/marketing plan, it's often the best choice.
2. Use a Subsidy Publisher
It's easy, fast, and cheap-but often a mistake. You pay upfront, use the publisher's ISBN, and print books as you need them. Typically, the cover and interior design will be very generic, and the publisher won't edit.
Subsidy publishing only makes sense in certain situations. Because the industry ignores these books, and because most subsidy prices and policies are completely out of step with industry norms, most of these tens of thousands of books die a quiet death; very few sell even 100 copies. The New York Times reports that out of 17,000 titles subsidy published by iUniverse, only 86 sold 500 or more in their first year.
But subsidy publishing may be a good choice if you completely control your own distribution and skip bookstores entirely (for example, selling at your own presentations, through affiliates, and through your own website) and you can price the book high enough to cover the outrageous per-unit printing charges (typically more than double the cost of using your own print-quantity-needed printer). It's also the best solution in many cases for a book with a very small audience, such as a personal/family history, a book created by school children for a class, an arcane textbook on a very obscure subject.
Notes on this option:
* You'll often hear subsidy publishing referred to as "self-publishing" or "print-on-demand publishing." But subsidy is not self-publishing. The ISBN supplier is the publisher-and true self-publishing gets more respect than subsidy. And any publisher can do POD printing.
* There have been a very few subsidy success stories: a few books were resold to major publishers, made into movies ("Legally Blonde," for instance), achieved bestseller status, etc. You'll hear about those triumphs-but not about the other 30,000 or so per year who didn't even recoup their setup costs.
* Many of these companies offer "marketing packages." Having been hired to rewrite some of their press releases, I think you'd be better off seeking outside marketing assistance.
* This industry has its share of scam artists. Get product samples and full pricing information-and check references! Also check scam-complaint websites.
3. Self-Publish
True self-publishing can be very inexpensive, and very quick-if you just want sell books at your events and to your own networks. But to compete in the retail marketplace, you need to either acquire or outsource a vast array of skills and tasks. You have to:
* Buy your ISBN block
* Get the book written...edited...designed...proofread...indexed (for nonfiction)...and printed
* Develop and carry out your marketing plan
* Determine your print run, technology (digital or offset), and how you'll distribute and sell
* Get your Library of Congress and Books In Print registrations, barcode, and more
Overwhelmed? Wait until you start grappling with foreign and subsidiary rights, bookstore return policies, and so on.
If you want to self-publish, find an experienced guide to steer you through the process. The expert helps you select quality, affordable vendors, navigate the various minefields, develop a custom marketing plan, and emerge with a book that does you proud, and that could succeed in the market. In my own consulting, I've worked with people who just wanted an hour or two of advice-and created finished books from raw manuscripts (saving back approximately half my fees in lower vendor costs).
Once you've sold 10,000 or more, you could sell your book to a traditional publisher. Major-market books that were originally self published include Eragon, Mutant Message Down Under, The Christmas Box, and many others.
Three Pathways to Publishing Your Book - To learn more about this author, visit Shel Horowitz's Website.
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Dianne CramptonDianne Crampton is an executive leadership coach, team culture consultant, author and president of TIGERS Success Series, Inc. Dianne has been helping CEO's and Executives connect their employees to their core values and goals for over 20 years using the trademarked TIGERS team culture process, which stands for trust, interdependence, genuineness, empathy, risk and success. To download a free white paper on behaviors that build strong teams and behaviors that will predictably tear them down go here. Dianne's contribution to the 2010 Pfeiffer Consulting Journal (an imprint of John Wiley and Sons Publishers) entitled TIGERS Hearted Teams is available in November 2009. Her new book TIGERS Among Us: 5 Winning Business Team Cultures And Why, Three Creeks Publishing will release in March 2010. To receive publishing discounts, subscribe to the free TigerTracks Newsletter here. - Visit Dianne Crampton's Website |
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Leanne Hoagland-SmithAre your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/red-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601. - Visit Leanne Hoagland-Smith's Website |
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