Posting articles is great! But, are you participating in the discussion afterwards?
Posting articles is great! But, are you participating in the discussion afterwards?
The first thing you should do is thank people for reading your article and taking the time to leave comments--your readers do not owe you that, and you should consider it a favor. People involved in a full-blown discussion on your article are giving it a great deal of attention, and are likely bringing in other people to the discussion as well--an article with a lot of comments is very attractive for those just passing through.
The next thing you should do is read the posts thoroughly. Get an idea of where the trend in the comments is headed. If there is a change in direction, find out where it is and respond. This will show that you can understand and sympathize with opposing opinions, lending to your credibility as an authority and a writer.
Responding to posts is an art. There are some things to keep in mind when doing so.
• Keep a level head even if people’s comments anger you. Rather than blast them into next week, they will respect you for responding with calm and reason.
• Know what to ignore. Sometimes people will even take you to task for something that you did not say. If you choose to respond at all, again do so calmly and don’t make fun of them--everyone has stresses we know nothing about.
• Never use swear words. Sometimes it is tempting to hurl back language that someone has used on you, but you can maintain your authority and good reputation only if you remain professional.
• In responding to opposing viewpoints, try to begin with something like this: “I understand what you’re saying,” or “I respect your position,” then defend yourself or comment that you must do some more research before you comment fully--then do it.
• For those who agree with you, thank them and maybe add some more data they might find interesting as a reward. For instance, if you have written an article on microchips for pets, you might add a comment about GPS dog collars when you respond to a positive comment.
There are many variants on these guidelines, but one common thread weaves them together: you must remain professional and consistent. You would not want to write your article, leave it for a few weeks, then come back and post to comments. You will want to check it the next day, and the day after, and be nice to everyone.
In fact, you could set up a schedule for yourself. After writing an article, you could make sure you check it the next day, then again a couple days later. By then it may be time to post another article, and when you do so check all old articles for comments and respond. Leave old articles alone once you’re sure the discussion is over.
The best rule of thumb is to keep the discussion going as long as you can, and hold attention on your articles. Whatever you are trying to achieve with them, you have a much greater chance than if you post and abandon.
Posting articles is great But are you participating in the discussion afterwards - To learn more about this author, visit John McEntyre's Website.
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Everyone who posts articles on the Internet knows that regular posting is important to keep your name and information in front of the public. However, maintaining old posts is more important than you might think. You should make sure you respond to comments and suggestions to your articles that others have made.
The first thing you should do is thank people for reading your article and taking the time to leave comments--your readers do not owe you that, and you should consider it a favor. People involved in a full-blown discussion on your article are giving it a great deal of attention, and are likely bringing in other people to the discussion as well--an article with a lot of comments is very attractive for those just passing through.
The next thing you should do is read the posts thoroughly. Get an idea of where the trend in the comments is headed. If there is a change in direction, find out where it is and respond. This will show that you can understand and sympathize with opposing opinions, lending to your credibility as an authority and a writer.
Responding to posts is an art. There are some things to keep in mind when doing so.
• Keep a level head even if people’s comments anger you. Rather than blast them into next week, they will respect you for responding with calm and reason.
• Know what to ignore. Sometimes people will even take you to task for something that you did not say. If you choose to respond at all, again do so calmly and don’t make fun of them--everyone has stresses we know nothing about.
• Never use swear words. Sometimes it is tempting to hurl back language that someone has used on you, but you can maintain your authority and good reputation only if you remain professional.
• In responding to opposing viewpoints, try to begin with something like this: “I understand what you’re saying,” or “I respect your position,” then defend yourself or comment that you must do some more research before you comment fully--then do it.
• For those who agree with you, thank them and maybe add some more data they might find interesting as a reward. For instance, if you have written an article on microchips for pets, you might add a comment about GPS dog collars when you respond to a positive comment.
There are many variants on these guidelines, but one common thread weaves them together: you must remain professional and consistent. You would not want to write your article, leave it for a few weeks, then come back and post to comments. You will want to check it the next day, and the day after, and be nice to everyone.
In fact, you could set up a schedule for yourself. After writing an article, you could make sure you check it the next day, then again a couple days later. By then it may be time to post another article, and when you do so check all old articles for comments and respond. Leave old articles alone once you’re sure the discussion is over.
The best rule of thumb is to keep the discussion going as long as you can, and hold attention on your articles. Whatever you are trying to achieve with them, you have a much greater chance than if you post and abandon.
Posting articles is great But are you participating in the discussion afterwards - To learn more about this author, visit John McEntyre's Website.
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Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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David AchesonDavid Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns. David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website |
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Linda RichardsonLinda Richardson is the Founder and Executive Chairwoman of Richardson, a global sales training and performance improvement company. As a recognized leader in the industry, she has won the coveted Stevie Award for Lifetime Achievement in Sales Excellence and she was identified by Training Industry, Inc. as one of the “Top 20 Most Influential Training Professionals.” Ms. Richardson is credited with the movement to Consultative Selling and is the author of ten books on selling and sales management, including Sales Coaching — Making the Great Leap from Sales Manager to Sales Coach, and Stop Telling, Start Selling. She teaches sales and management at the Wharton Graduate School of the University of Pennsylvania and the Wharton Executive Development Center. Linda is a frequent speaker at industry and client conferences, has been published extensively in industry and training journals, and has been featured in numerous publications, including The Wall Street Journal, Forbes, Nation’s Business, Selling Power, Success, and The Conference Board Magazine. Learn more about Richardson's sales training and performance improvement solutions at http://www.richardson.com web - Visit Linda Richardson's Website |
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John BrennanJohn Brennan Ed.D. Dr. Brennan is President of Interpersonal Development, LLC, a training and development firm. Interpersonal Development has provided sales training and coaching to more than 3,000 sales reps from over 100 companies. A native of Australia, Dr. Brennan received his doctorate from the University of Rochester. His dissertation researched the effectiveness of Behavioral Modeling Technology in training people in interpersonal skills. While he has spent most of his career designing or delivering training, he was also a Vice-President of Sales of a training and development franchise with operations in 25 markets. Dr. Brennan has designed and delivered sales training in North America, Asia, Europe, Australia and the Middle East. He has been a guest speaker at numerous national and regional professional conferences. When Microsoft wanted Best Practices articles on sales for their web site, they called Dr. Brennan. The results are at http://office.microsoft.com/en-us/FX011387391033.aspx His firm’s clients have included Volvo, The Prudential, Merrill Lynch, Eastman Kodak, Gannett, Equifax Europe, the Economist Group and countless small businesses. - Visit John Brennan's Website |
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