The Advantages of Online over Traditional Marketing
The Advantages of Online over Traditional Marketing
In a study conducted by MSN, 4 out of 5 Americans use email regularly, and over 80% of American households are now connected to the Internet with almost the same number report having performed a Web search and having visited a Web site (according to statistics provided by Tech Blorge).
The Internet has become an amazing resource, with many people doing product research and purchasing online. People prefer the hassle-free approach to shopping and buying that the Internet offers, as well as doing price comparisons without traveling from store to store. A company that does not use some form of Internet advertising is therefore likely to overlook this important demographic.
One of the biggest advantages of Internet advertising is that you can use different marketing methods like Pay Per Click, Pay For Calls, blogs, social networking, and search engine optimization (SEO), to measure the impact of each of these methods on your return on investment (ROI). Based on consumer response to each individual method, you can adjust ad parameters, key phrases, and Web page infrastructure accordingly. Because all the adjustment is performed online, it is much more cost-effective than revising a "hard-copy" marketing campaign. Likewise, starting new and test campaigns is much cheaper than commencing paper-based ones.
What ROI can be expected for a good SEO campaign? Intraspin, a strategic Web solutions firm, estimates that 40% of companies that use good SEO campaigns see their ROI in excess of 500%. This is not surprising, given that search engine use is increasing at a dramatic rate. As an example, from the years 2002 to 2005, search engine use went from 33% to 59%. For every day in 2005, 60 million individuals used a search engine.
Can a reasonable ROI result from a company blog? E-commerce Guide provides a good example, using General Motors' Fastlane blog as a case study. GM invested $290,000 to create the GM Fastlane blog site. When the company tallied the benefits of this blog, including customer insight, blog visibility, press, and word-of-mouth buzz, the final amount was about $578,000. This yielded an ROI of 99%.
Generating a good SEO campaign, blog site, and so on, takes Web expertise, hard work, and extensive testing. If you have doubts on how to effectively market your business online, consider outsourcing your e-commerce needs to a competent third party firm. By outsourcing, you lower your own marketing budget. You also ensure that your business will be handled by online marketing experts, rather than an internal marketing department (or a Webmaster) that is not trained to handle e-commerce setup and issues.
In conclusion, online marketing can be a very effective and frugal method of reaching target demographic groups, in addition to the traditional methods of marketing via radio, newspaper, and TV. Your ROI, and your overall bottom line, will reap the benefit of this wise investment.
The Advantages of Online over Traditional Marketing - To learn more about this author, visit John McEntyre's Website.
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Companies that use traditional advertising media like radio and TV still need online advertising. Why? Because more and more individuals, especially those ranging from the ages of 18 to 35, use the Internet to obtain their news, financial, and business services. According to Bazaarvoice, an online marketing research firm, almost half (49%) of shoppers in the UK intended to do their holiday shopping online versus in-store for the year 2008. Another 67% of UK consumers researched products online before buying them in-store.
In a study conducted by MSN, 4 out of 5 Americans use email regularly, and over 80% of American households are now connected to the Internet with almost the same number report having performed a Web search and having visited a Web site (according to statistics provided by Tech Blorge).
The Internet has become an amazing resource, with many people doing product research and purchasing online. People prefer the hassle-free approach to shopping and buying that the Internet offers, as well as doing price comparisons without traveling from store to store. A company that does not use some form of Internet advertising is therefore likely to overlook this important demographic.
One of the biggest advantages of Internet advertising is that you can use different marketing methods like Pay Per Click, Pay For Calls, blogs, social networking, and search engine optimization (SEO), to measure the impact of each of these methods on your return on investment (ROI). Based on consumer response to each individual method, you can adjust ad parameters, key phrases, and Web page infrastructure accordingly. Because all the adjustment is performed online, it is much more cost-effective than revising a "hard-copy" marketing campaign. Likewise, starting new and test campaigns is much cheaper than commencing paper-based ones.
What ROI can be expected for a good SEO campaign? Intraspin, a strategic Web solutions firm, estimates that 40% of companies that use good SEO campaigns see their ROI in excess of 500%. This is not surprising, given that search engine use is increasing at a dramatic rate. As an example, from the years 2002 to 2005, search engine use went from 33% to 59%. For every day in 2005, 60 million individuals used a search engine.
Can a reasonable ROI result from a company blog? E-commerce Guide provides a good example, using General Motors' Fastlane blog as a case study. GM invested $290,000 to create the GM Fastlane blog site. When the company tallied the benefits of this blog, including customer insight, blog visibility, press, and word-of-mouth buzz, the final amount was about $578,000. This yielded an ROI of 99%.
Generating a good SEO campaign, blog site, and so on, takes Web expertise, hard work, and extensive testing. If you have doubts on how to effectively market your business online, consider outsourcing your e-commerce needs to a competent third party firm. By outsourcing, you lower your own marketing budget. You also ensure that your business will be handled by online marketing experts, rather than an internal marketing department (or a Webmaster) that is not trained to handle e-commerce setup and issues.
In conclusion, online marketing can be a very effective and frugal method of reaching target demographic groups, in addition to the traditional methods of marketing via radio, newspaper, and TV. Your ROI, and your overall bottom line, will reap the benefit of this wise investment.
The Advantages of Online over Traditional Marketing - To learn more about this author, visit John McEntyre's Website.
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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John AlexanderJohn has taught keyword research and SEO skills to small groups of business owners and Webmasters from over 80 different countries world wide since 2002. John is also the Director of Search Engine Academy ; Co-director of Training at Search Engine Workshops offering live, SEO Workshops with his partner SEO educator Robin Nobles, author of the very first comprehensive online search engine marketing courses at SEO Training Online and the SEO Workshop Resource Center. I look forward to hearing from you! - Visit John Alexander's Website |
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Jeff FosterWebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas. We specialize in internet consulting & internet marketing. - Visit Jeff Foster's Website |
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Cheryl MatthynssensCheryl is a life skills coach, licensed Chemical Dependency Counselor and a 20 year entrepreneur. Cheryl's dedication to achieving a life of balance led to her expanding her teaching from the simple managing of life's daily challenges to adding financial well being as well. A direct marketer with DrinkACT, she is gaining ground in the online community with her concepts of making sure business owners, entreprenuers and employees have well rounded life styles. She opened up a small affiliate site - The Balance Guide- to help others find resources for mental and emotional well being. Visit Cheryl's blog to see more of the diversity beyond business she has began offering online at www.thebalanceguide.blogspot.com - Visit Cheryl Matthynssens's Website |
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Jay Kubassek(Jay's Full Bio: EvanCarmichael.com/jaykubassek) In five years, Canadian-born entrepreneur Jay Kubassek went from selling mufflers at a Midas franchise to revolutionizing Internet marketing with the 2004 launch of CarbonCopyPRO, a online marketing education company, now worth over $20 million with customers in over 160 countries.
As an independent film producer, his upstart film fund Aliquot Films is currently producing a films with Spike Lee and Abel Fererra (starring Ethan Hawke and Dennis Hopper.)
Jay's entrepreneurial spirit is irrepressible. He’s the owner of five companies, a professional speaker and trainer, international real estate developer/investor, extreme sport enthusiast and emerging philanthropist. Jay resides in NYC with his wife Jamie, son Milo and dog Cooper. Visit Jay's official website: www.JayKubassek.com - Visit Jay Kubassek's Website |
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For an online Car Loan Calculator and finance for a cheap car loan. Get approved on car loans or car finance in Australia with cheap bank car loans and finding a car finance broker. Commercial car loans including business car finance and car lease. Car Loan Calculator has information on finance companies and getting the right cheap car loan from banks at best car loan rates and a online car loan calculator for all finance in Australia. Get the best car finance with our help at Car Loan Calculator and Finance Ezi. - Visit Richard Jefferies's Website |
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John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
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Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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