|
|
Like this article? PLEASE +1 it! |  |
|
Marketing Blogs - What You Should Know
Written by: Gene SowerArticle Overview: Having a marketing blog allows you to communicate directly with prospects, customers, vendors, suppliers and the like. Unlike a website, a blog is easy to self-publish and in many ways can be used as a regular website. You can post articles, news releases, photos, video, audio, calendars of events, photo galleries and more. Here's why, once you start blogging, you'll wonder why you didn't start it sooner.
 |
Free Download - TRADE SHOW FOLLOW-UP: HOW MUCH IS TOO MUCH? By Gene Sower |
Marketing Blogs - What You Should Know
Having a marketing blog allows you to communicate directly with prospects, customers, vendors, suppliers and the like.
Unlike a website, a blog is easy to self-publish and in many ways can be used as a regular website. You can post articles, news releases, photos, video, audio, calendars of events, photo galleries and more.
Yes, you can use a regular website to do the same things but with a regular website you'll need to know a bit of HTML and be able to use an FTP program to upload your changes to your web hosting server. Are you glazing over already? Not to worry. This is where blogging can help you focus on your content and messaging without getting bogged down in the process itself.
BUILDING A BETTER MOUSETRAP
A marketing blog, or any blog for that matter, allows you to login directly through the front page of the blog which sends you to a dashboard that has word processing-style controls. You'll recognize the usual formatting conventions such as "B" for bold, flush left, flush right, insert image, etc.
But what blogging offers, that websites really can't, is the automatic generation of RSS feeds and the ability for readers to add comments (if you want them to).
Now, you may not know or care what an RSS feed is (stands for Real Simple Syndication) but trust me, the fact that your blog automatically sends out updated info through the RSS feed that's simply built into every blog (it's really what makes a blog a blog in my opinion) is huge. Here's why...
GETTING CONNECTED
More and more sites import blog feeds into their content pages. Take a site like LinkedIn, for instance. Once you have your blog up and running, you can simply import your blog's RSS feed into your LinkedIn profile. Or your LinkedIn Group. Or your Facebook page. Or your personal Google orYahoo news page. And so can others and that's the real payoff.
If someone likes what you're saying on your blog, with one click of a button, they can subscribe to your blog and whenever you update it, your new content gets sent directly to the subscriber through some type of RSS reader. Sites like My Yahoo!and iGoogle are just two basic examples of personalized news readers that allow you to subscribe to these RSS feeds.
The point is, even if you don't subscribe to other blogs (which you should but that's a different article for a different time), those who want to and know how to do it, will. And that's a good thing!
Sendingyour messages tosubscribers who want to learn more about you is akin to your own little broadcasting network.Blogging is at the heart of what the term Web 2.0 is all about. It's about people publishing content, sharing that content, linking to that content, commenting on that content and virally manipulating and aggragating that content. Publishing a blog will create opportunities for your content to appear on other websites and show up on popular bookmarking sites like Technorati. Blogging also creates a reason to tweet, using Twitter, But that, too, is a whole other story for another day.
Bottom line: blogging represents a clear and effective way to communicate your messages while giving your readers built in tools to helpthem, and you,spread it far and wide.
Starting a Blog? Blogging 202
How to Use Blog in Internet Marketing
DoFollow Blogs Build Links Get Traffic and Improve Your Google Rankings
Boost Your Business With Blogging!
Personal blogging is finished? Say it ain’t so
Article Tags: automatic generation, better mousetrap, blog, calendars of events, conventions, dashboard, front page, ftp program, google, hosting server, linkedin, marketing, news releases, page nbsp, payo, photo galleries, prospects, real simple syndication, word processing, yahoo news
|
About the Author: Gene Sower RSS for Gene's articles - Visit Gene's website  Click here to visit Gene's website   Why You Need To Use A Professional Email Marketing Tool For Your Business HOW TO USE YOUTUBE TO MARKET YOUR BUSINESS Business Cards From Hell Marketing Blogs What You Should Know TRADE SHOW FOLLOWUP HOW MUCH IS TOO MUCH |
Related Forum Posts
Re: Top 50 Lists
- Hi Evan,
How about "Top 50":
-Inventor Blogs To Watch
-Franchising Blogs To Watch
-Business Book Review Blogs
-Women Entrepreneur Blogs
-Young Entrepreneur Blogs
Best 50 Marketing Blogs
- We're putting together a list of the best 50 Marketing Blogs of the Year. Who would you nominate to be added to the list?
RSS explained
- Hi Takuya,
Many thanks for the indepth explantion.
If I understand it right, it is mainly for the use of 'Blogs'.
You refer to the use connected to 'Blogs.
What about websites. Is there a benefit, too?
Kindest regards
Beat
"Unlock People's Potentials!"
Re: What is your Business?
- We are running a Online Marketing Firm and we have some good clients to which we are offering a complete Digital Marketing strategy like Search, Mobile Marketing, Branding and Design. I think in Online Marketing company online presence can be a wining factor for the success of the company.
Re: Let’s talk about the ways of marketing your products, servic
- I agree with some of the others who responded it depends on what your selling... but to answer your questions here are some of the methods I use.
Forum Marketing
Yahoo Answers (I need to use more of)
SEO (Search Engine Optimization)
Bum Marketing or Article marketing
P-P-C (Pay Per Click) Marketing
Online Directories
Hope this helps.
Share this article with your friends. Fund someone's dream.
Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.
by: 
February 2012 Top 100 Leadership Experts to Follow on Twitter
Please Stop Calling it Coaching!
Measuring the Quality of Your Hires
The fine line 
Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!
Starting a Business a Brave Move or a NoBrainer
What is Discretionary Cash Flow
Small Business Internet Marketing
Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.