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Gene Sower Articles

Written by: Gene Sower

TRADE SHOW FOLLOW-UP: HOW MUCH IS TOO MUCH? - Click To Read Article
Trade shows are great for meeting new prospects and lead generation. But the real value is in the follow-up. But how much is too much? Here are four tips to keep in mind when trying to turn all those business cards into cash.

Why You Need To Use A Professional Email Marketing Tool For Your Business - Click To Read Article
Email marketing is alive and well, thank you very much. IF it's done correctly. Learn why all email marketing services are NOT created equal, how you can avoid being labeled a spammer and how to deploy set it and forget it strategies that will automate your sales process. Here's what it takes to bring your email marketing efforts to the next level.

Marketing Blogs - What You Should Know - Click To Read Article
Having a marketing blog allows you to communicate directly with prospects, customers, vendors, suppliers and the like. Unlike a website, a blog is easy to self-publish and in many ways can be used as a regular website. You can post articles, news releases, photos, video, audio, calendars of events, photo galleries and more. Here's why, once you start blogging, you'll wonder why you didn't start it sooner.

HOW TO USE KEYWORDS FOR EFFECTIVE SEO - Click To Read Article
Search Engine Optimization, or SEO, is the lifeblood of any effective website. Here's how to grab the low hanging SEO fruit to be sure and get your share.

HOW TO USE YOUTUBE TO MARKET YOUR BUSINESS - Click To Read Article
Yes, Youtube is a great place to see hamsters roller skating and people falling into wedding cakes, but used correctly, it can be a great way to market your business. Here are three ideas on how to harness the power of YouTube for your business.

Business Cards From Hell - Click To Read Article
Business cards often present the first impression about you and your business. Yet many businesses continue to use incomplete, hard to read business cards that may be doing more harm than good. Here's what you need to have a business card that works for you and not against you.

Advanced Email Marketing Tactics You Must Know - Click To Read Article
If you have a sign up box on your website that invites people to sign up for your email newsletter, congratulations - you're a step ahead of many other businesses who are not doing any email marketing at all. But taking email marketing to the next level is so much more than that. Here's what you need to know.





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