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5 Critical Shifts for New Economy Success

Guest post by: Rebel Brown

Article Overview: Here are a few critical shifts that power success in the new economy. I've been sharing them with clients and audiences lately and thought I'd share with readers too.

5 Critical Shifts for New Economy Success

Here are a few critical shifts that power success in the new economy. I've been sharing them with clients and audiences lately and thought I'd share with readers too.

1) Forget selling - today is about relationships. Yesterday's "push" sales and marketing is the fastest way to do just that - push your buyers away. If you want to attract and keep buyers - be a trusted advisor sharing your expertise, helping buyers understand their markets and opportunities - without pushing anything on them that smells like 20th century selling.

2) Stop the chest thumping. Today's marketing and sales is all about your buyers, not your features and claims. Your buyers can find out more about you and what your customers think than you know, thanks to the internet. Focus your attention on solving your buyers problems and needs - and let your customers sing your praises. That's how you win friends and influence buyers in the 21s century.

3) Customer feedback can limit your success. Heresy? Not really. We all thought we moved into the customer-driven age at the end of the 20th century. In fact we all learned how to do impersonal customer surveys and to chat with our top 5-10 customers for our direction. That's not being customer-driven - that's a recipe for Gravity. Following your biggest customers (who have also drunk your Gravity Koolaid) puts you into circular thinking and self-fulfilling prophecies. Step out of your comfortable circle if you want to see new opportunity.

4) Expand your Inner Circle. Instead of sitting in your offices or conference rooms chatting among yourselves - get out there and talk to a broad range of prospects, partners, ticked off customers, competitive customers and anyone else who influences your market and your opportunities. That's where your fresh perspective (and profits) will be found - not inside your office.

5) Stop assuming - anything about anything. Everything shifted - so should you. Monitor your thoughts and beliefs about your business - and then do a quick Gravity Check by asking a few smple questions:

• Why do I believe that?
• Where's the evidence today?
• When was the last time I asked a real prospects if this is true?
• Is there a better way? Have I looked for one lately?

Here's a sixth tip - and one of the biggest when it comes to Gravity, in your life or your business.

The next time you catch yourself saying "But that's the way i've always done it"....run hard and run fast to find a better way.

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Article Tags: better way, competitive customers, quick gravity, quick gravity check, ticked off customers



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