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5 Impeccable Ways to Grow Your Business

Guest post by: Rebel Brown

Article Overview: Integrity wins. So be impeccable with your word, even when it means admitting you can’t do it all. Customers will respect you for it. And respect is the basis of any great relationship. 

5 Impeccable Ways to Grow Your Business

One of my favorite thoughts on business and personal life is from Don Miguel Ruiz. In his book, The Four Agreements, his first agreement shares a powerful direction for all of us. Be impeccable with your word.

Being impeccable with our word can mean many things - honesty, sincerity and a positive intent. Impeccable also means never using words with malice toward another. It can also mean clarity of communication - assuring that our audience gets a clear picture of our meaning.

That's a tall order, yet it's also a great way to stand out above the noise, to claim and live up to a reputation focused on truth and integrity in business dealings. That's certainly a reputation that will attract buyers.

So how can a business be impeccable with its words? Here are five signs of an impeccable company. Impeccable companies display:

Gracious competition: Impeccable companies don't dis their competition. That's a sure way to make you look bad. If you really want to be smart and impeccable, try sharing your view on what your competition does well, graciously and factually.

Truth in advertising: Impeccable companies don't over-promote everything they do. They tell the truth, keep it simple and are clear with every communication.

Under-promise and over-deliver: Status quo says to thump our chest and promise anything to win the business. Impeccable companies do the opposite - they under promise what they can do for a customer, win the business and then over deliver. That's a great way to create incredible customer support and positive market buzz.

No ego: Great companies don't focus on me, me, me. They focus on you, you, you - the customer and the benefits they receive. Their words are all about what's of value in the lives of their customers, how they can better support customers, how customers can win with them. That's because they know if customers win, they will too!

Focus on the solution: Forget about whining about the competition, that unfair contract, the problem with your supplier that makes it OK for you to be late to deliver. Impeccable companies focus on the positive and the solution - taking responsibility for their actions - and a focus on solving any issue vs. making excuses.

Don Miguel's lessons apply to all aspects of our lives. When we apply them to business - our customers and prospects will recognize our integrity. That in turn helps them to view us as a partner they can trust and then proactively move toward a business relationship with us.

That's a much more sustainable foundation for a customer relationship vs. being the chest thumping vendor who can do it all - and disappointing our audience.

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Article Tags: business growth strategy, Zero Gravity Business



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My entry - 1. The Best Business Books Ever: The 100 Most Influential Business Books You'll Never Have Time to Read - this is a fascinating book about the history of Business theory, and I'd recommend it to anybody. 2. The Big Book of Small Business: You Don't Have to Run Your Business by the Seat of Your Pants, by Tom Gegax. Ditto. 3. PADI: The Business of Diving Book Okay, so this book won't be of use to anyone who doesn't want to start a scuba store, but I did, and this book was of course invaluable to me in reaching that goal.
Re: My 3 best business books - 1. Think and Grow Rich - Napoleon Hill 2. The 7 Habits of Highly Effective People - Stephen R. Covey 3. Permission Marketing - Seth Godin Think and Grow Rich seems more powerful each time I read it or dip into it. The 7 Habits not only offers some very effective ways to organize your life (which I have yet to master!), but also some great quotations and thought provoking statements including this by Nazi concentration camp survivor, Viktor Frankl: [i:2naxzsom]Between stimulus and response, man has the freedom to choose.[/i:2naxzsom] Seth Godin's Permission Marketing is a good read for anybody seeking to understand how to approach doing business on the Internet in the right way with regard to winning people's trust.
Re: My 3 best business books - It seems that Napoleon Hill works help a lot of business men. He had done a really good job. I bought Think and Grow Rich many times.
Exclusive: Interview with Results - Hi Forum Members, I'm helping start up a Business Coaching and Consulting company here in Toronto, Ontario, Canada (a Subsidiary of RSC Business in Los Angeles). As a Research and Development Intern I am required to practice my listening and interview skills by surveying Small and Medium Businesses on thier Business. This Survey is designed by RSC Business to also assist the Business being interviewed more insight into their own business. I am looking to interview about 30 businesses across North America over the span of 3 months. At the end of these interviews I will be publishing a report of the results and they will be made available for free to the Interviewees. The Report data will include responses from a minimum of 100 interviews. I would like to extend this opportunity to members of the Forum. If you would like to have this short 20-30 minute interview conducted on your Business and you reside in North America please send me an email or PM. Please contact me at andy[at]jvprosperity[dot]com to arrange our interview and to get free access to the results when they are published.
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