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A Recipe for Gravity Suck and Staying Stuck

Guest post by: Rebel Brown

Article Overview: You hear a lot of advice from the so called experts. Defy Gravity! Be forward thinking! Be innovative! But what if you don’t want to? What if you like things just the way they are right now, and have no desire to make stratospheric leaps in your business or increase your results?

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A Recipe for Gravity Suck and Staying Stuck

You hear a lot of advice from the so called experts. Defy Gravity! Be forward thinking! Be innovative! But what if you don’t want to? What if you like things just the way they are right now, and have no desire to make stratospheric leaps in your business or increase your results?

If you are one of those business owners or leaders who would prefer to stay right where you are, here’s a four ingredient recipe guaranteed to keep things “steady state,” or even reverse your progress and take you backward.

Print this out. Share it with your executive team. Refer to it often.

Don’t Have a Clear Vision

It’s critical that you don’t have a clear vision of your desired future. I know, there are lots of consultants and business books that tell you that a strong, clear vision will align your organization, will get people excited, will have them all going after the same thing.

But it’s a lot of work to develop one. It takes time—time you could use reinforcing the message of doing things the way you’ve always done them—because that’s what made you great, right?

And then you’d have to enroll people in the vision—another time consuming step. You’d have to get them so excited about the future that they’d want to jump out of bed every day, come in to work and give it their all. They’d be motivated and focused and work hard to move your organization toward that vision.

But who wants a team that’s that excited and motivated? You want them to just slog through their to-do list, to “put in their eight and hit the gate,” don’t you? That’s important, too, right?

Who has time for all this future-focused stuff? And how would you control all of that excitement and motivation? People would be bouncing off the walls. Who needs that?

Go After the Next Bright Shiny Object—It Could be “The One”!

Here’s some advice you’ll want to follow—don’t have a clear mission. Why focus on what it is you’re in business to do and to deliver?

After all, you can be all things to all people, can’t you? I’m sure you have the bandwidth to chase after all the latest trends and check out all the coolest stuff. I’m sure you have the resources to chase every bright, shiny object that comes along.

When your staff looks at you and asks how they’re supposed to get everything done, simply glare at them and say, “Just make it happen.”

So don’t be too focused on your business mission—you might miss something good.

Don’t Define Your Values as a Company

After all, that’s just the “warm and fuzzy” stuff. I know that Zappo’s is having extraordinary success being a values-driven organization. I know their employees made a video to talk about those values.

But you really don’t need a set of values. You’re already doing okay, aren’t you?

Yes, there’s lots of research that show that organizations driven by vision and values are the most successful companies on the planet. But come on. Do you really believe that? Warm and fuzzy doesn’t deliver hard core business results. And you’re hard core, right?

And, by the way—if some consultant does talk you into developing your core values, just put them on a poster and hang them on the wall. Don’t let them drive your decisions or your behavior. And don’t spread them around—your employees don’t really need to know much about them. Just keep them to yourself.



Hang on to the Power


It’s crucial that you be in the power position. You’ll want to make sure you control everything, you make all the important decisions by yourself, and nothing significant happens without your approval.

We all know what happens when we empower people and give them the authority to make decisions in their own sphere of influence. It’s chaos—people doing what they think is best, helping each other in any way they see fit, ignoring the four inch thick policy and procedure manual to go the extra mile for customers. How are you supposed to run a company where there’s that much disorder?

Better that all the power stays with you--one person, one decision maker, one place where “the buck stops.” All you, all the time!

My Guarantee

Here’s the deal. If you follow this recipe exactly—if you mix together these four ingredients in equal amounts—and you don’t stay stuck in the status quo, in the “same old-same-old” I’ll give you two more ingredients that will bog down your forward momentum even more. For free. No catch.

So mix up a batch of “Gravity Suck” and see what happens!

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Home > Marketing > Rebel Brown > A Recipe for Gravity Suck and Staying Stuck >
Article Tags: business books, business owners, desire, executive team, expert, gravity, leaps, motivated, organization, steady state, strong clear vision

About the Author: Rebel Brown
RSS for Rebel's articles - Visit Rebel's website

I've been an executive consultant for over 20 years now.  I work with boards of directors, executive teams, sales, marketing and product management to create business and go-to-market strategies that drive profitable growth. My clients hire me for my expertise in business strategy, corporate and product market positioning and high momentum market launches. I also assist with fund raising and M&A strategies. 

My best selling market strategy book - Defy Gravity - shares the lessons I've learned in my client engagements. I'm thrilled to be able to share these experiences with business leaders in a variety of markets. We all have Gravity - myself included! When we shift from gravity thinking - high velocity growth is ours for the taking!

I'm honored to have been featured in media including Forbes, Entrepreneur, Inc, Business Insider, Startup Nation, First Business TV, ChangeThis.com, 800CEORead, Exceptional People and more. I'm a frequent radio show guest - sharing tips 'n tricks to help all business leaders excel. I'm also an executive speaker for companies, associations, events and audiences who are ready to Shift - from Gravity to High Velocity Growth.

Visit www.RebelBrown.com for Rebel's thought-provoking and informative videos and articles.


Click here to visit Rebel's website
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