Big Doesn’t Mean Slow!
I was dashing through the San Jose airport early Friday am when I saw this ad....
The perfect example of one of my favorite Gravity-inducing status quo beliefs!
"The bigger the company, the slower it can change".
That is such a Gravity statement. Plus, it's not even true.
It is a great excuse for avoiding the changes we need to make once we're successful - as a ‘big' company. That's exactly the reason many big companies shine brightly for growth, reach their peak and then fizzle - settling for flat to slow growth, digging into the "way they've always done it" and sticking to it no matter what.
Just because we're big, doesn't mean we can't be nimble.
In fact, the larger we are, the more easily we should be able to respond and change. We have more opportunities to evolve in small increments, and we have more momentum behind us to support making those changes.
Most importantly, by evolving our business - we have a better chance of capturing and sustaining market leadership. While smaller companies are faced with limited mindshare, resources and opportunities - a big company has all of that and more.
If you're managing a large company, chances are you have a leadership position today in some subset of your markets. Any change you make will be viewed as ‘leading' the market - as long as its progressive and adds value. By continuously and incrementally evolving - you can retain market leadership, impress your customers and keep your competition hopping.
Yet, all too often we get stuck in our gravity when we become successful. "The way we've always done it " rules supreme... That's a sure way to lose our leadership position and end up with all of our mass acting as weight against our flight.
Big companies have a choice. We can let our mass drag us down until eventually, we're nothing but dead weight trying to keep up.
Or, we can use our momentum to create change and market disruption - and stay in the lead.