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Broken Promises
| Guest post by: Rebel Brown |
Article Overview: How do you react when people promise to do something - and then don't?
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Free Download - Are you Stuck in Failure? By Rebel Brown |
Broken Promises
How do you react when people promise to do something - and then don't?
It happened to me not so long ago. I was working on a market launch project. We needed buzz around social media and direct marketing. So we went to "close associates" of my client to ask for their support.
Everyone agreed, they's be happy to do whatever they could to promote the launch! I wasn't surprised; it's a great product, a cool new company and a big growing marketplace.
The week of the launch arrived. We just knew we were going to rock 'n roll! And we did! We were all over the media with this great new product. Positive reviews, great interviews and super supportive customer feedback - the best I think I've ever had as part of a launch. We rocked!
The only thing missing was support from most those "close" associates. They all committed to specific communications to their audiences. When we checked in ahead of the launch - all systems were "Go!"
~ 80% didn't do a darn thing. Not a single Tweet, FaceBook post, email, customer newsletter mention, Press Release (in the case of the partners) - nada.
I was REALLY suprised by this one. We didn't use any high pressure sales tactics to get their agreement, anything but. We gave them information, discussed how we could mutually benefit from their support - and then we let them decide.
So much for commitment...
It certainly has me wondering.... ideas anyone?
Four words
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Article Tags: broken promises, business growth, leadership, market launch
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About the Author: Rebel Brown RSS for Rebel's articles - Visit Rebel's website My best selling market strategy book - Defy Gravity - shares the lessons I've learned in my client engagements. I'm thrilled to be able to share these experiences with business leaders in a variety of markets. We all have Gravity - myself included! When we shift from gravity thinking - high velocity growth is ours for the taking! I'm honored to have been featured in media including Forbes, Entrepreneur, Inc, Business Insider, Startup Nation, First Business TV, ChangeThis.com, 800CEORead, Exceptional People and more. I'm a frequent radio show guest - sharing tips 'n tricks to help all business leaders excel. I'm also an executive speaker for companies, associations, events and audiences who are ready to Shift - from Gravity to High Velocity Growth. Visit www.RebelBrown.com for Rebel's thought-provoking and informative videos and articles. Click here to visit Rebel's website   Manipulation or Marketing The Shifting Sands of Business Growth Is Trust Broken Reading Between the Lines is for Dating Preempting Perception |
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