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Changing Lanes and Shiny Objects
| Guest post by: Rebel Brown |
Article Overview: How often do we dart back and forth between products, markets, marketing strategies, sales tactics and even our very organizational structures - looking for a quick fix or a fast way to get ahead?
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Free Download - Are you Stuck in Failure? By Rebel Brown |
Changing Lanes and Shiny Objects
I was watching a guy changing lanes like crazy on Highway 17 yesterday. Highway 17 is a two lane twisty little road that connects San Jose to Santa Cruz. It's known for slow traffic, big delays and lots of wrecks.
The traffic was slow and this guy was darting back and forth, shoving his way into one lane, passing a car or two, then shoving his way back into the other lane. I see this behavior quite often and I always shake my head. Aside from causing some of those nasty wrecks, it's pretty silly. You see, I always end up following these lane changers down the hill into Santa Cruz. They've gained perhaps a minute on me even as they've wreaked havoc in traffic and risked themselves and others.
The lane changer yesterday got me thinking about business. How often do we dart back and forth between products, markets, marketing strategies, sales tactics and even our very organizational structures - looking for a quick fix or a fast way to get ahead?
Market leaders soar because they continuously and consciously adapt.
Note the word consciously. Leaders are always on the lookout for signals that portend market shifts. when they sense a subtle shift, they respond appropriately and keep moving forward. If it's a major shift, they throw their status quo beliefs, based on their past, to the wind and adapt - with conscious thought and planning.
That doesn't mean they behave like a cat with shiny objects, chasing whatever latest and greatest supposed "opportunity" that comes along.
That's what the guy on Highway 17 was doing. It is not a strategy for business success.
Ooooh! Another Bright Shiny Object!
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Article Tags: adapt, changing lanes, marketing, marketing strategies, organizational structures, rebel brown
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About the Author: Rebel Brown RSS for Rebel's articles - Visit Rebel's website My best selling market strategy book - Defy Gravity - shares the lessons I've learned in my client engagements. I'm thrilled to be able to share these experiences with business leaders in a variety of markets. We all have Gravity - myself included! When we shift from gravity thinking - high velocity growth is ours for the taking! I'm honored to have been featured in media including Forbes, Entrepreneur, Inc, Business Insider, Startup Nation, First Business TV, ChangeThis.com, 800CEORead, Exceptional People and more. I'm a frequent radio show guest - sharing tips 'n tricks to help all business leaders excel. I'm also an executive speaker for companies, associations, events and audiences who are ready to Shift - from Gravity to High Velocity Growth. Visit www.RebelBrown.com for Rebel's thought-provoking and informative videos and articles. Click here to visit Rebel's website   8 Signs of a Positive Leader Keepers of the Truth How Sharp Are Your Career Moves Zero Gravity Business Growth Frito Lay A Lesson from 33 |
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