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Doing and the New Economy

Guest post by: Rebel Brown

Article Overview: A crisp, well-defined goal helps us focus our doing. With a specific goal in sight, we can leverage all of our actions into a coordinated effort. Each step of doing becomes a building block for reaching our ultimate goal. We're more efficient, we get more done and we're more successful.

Doing and the New Economy

How often do we play the Ready, Fire, Aim game?

I catch myself doing it all the time. I get an idea, remember something I need to do, all while I'm in the middle of something else. I'm distracted by the new thought, so I get up to go fix whatever, grab whatever, do whatever, so I can come back and focus. But then sometimes I can't remember where I was going or what I was going to do. Or I see something along the way and stop to do it, then move on to something else, and remember my original goal, um well, sooner or later.

50+ mental pause may be partially to blame.

But not really.

Our pressure to deliver is my prime suspect. We have to do something to feel worthy, to make progress, to stay ahead of the crisis that is sure to come. So we rush into action, way ahead of thinking through our plan. We focus on the doing, the busy-ness, pointing to activity as progress. We do, do and do again and wonder why we never reach our goal.

We're so busy doing, we don't know when we're done.

We head into markets firing with all our value, assuming something will hit a willing buyer right between the eyes. We cover the proverbial wall with marketing and sales campaigns - assuming something will stick. We cold call potential customers with the same androgynous script, firing our chest-thumping messages at them before we understand their specific focus.

Doing, without a goal, is wasted energy.

A crisp, well-defined goal helps us focus our doing. With a specific goal in sight, we can leverage all of our actions into a coordinated effort. Each step of doing becomes a building block for reaching our ultimate goal. We're more efficient, we get more done and we're more successful.

We can only hit the target after we take aim.

So the next time we get that urge to rush out and do something for the sake of doing, let's all slow down. Plan, take aim and then do. We'll get much better results. And who knows?

We might just hit the Bull's eye!

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Article Tags: business, doing, new economy



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