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Drama Sells, Even When it's BULLoney!

Written by: Rebel Brown

Article Overview: When supposedly brilliant gurus resort to name-calling to diss a product - I've had enough. Drama queens - go home so I can enjoy my iPad.

Drama Sells, Even When it's BULLoney!

The great minds of Apple gave us innovation today. Thanks to the iPad, I can access anything I want on the web, watch videos, write a blog post, create a presentation, run a spreadsheet, read my book or magazine and email as I like. I can carry one small iPad onto the plane or in the car and do everything I need to do. Wow -I just lost ten pounds of luggage!

Too bad some smaller minds had to show up at the party.

As soon as Steve said the name 'iPad' - they started attacking. 'Bad name' screamed the cynics. 'iMaxi' or 'iTampon' joked these brilliant gurus.

You have to be kidding me?

The iPad changes the way we can work and play. It obsoletes netbooks, Kindles and Nooks and more. Apple just delivered the answer to many of us travelers' dreams. Just think what it can do for our work life, our personal life and our kids! Star Trek - here we come!

So why are 'experts' so focused on dissing the name?

They're doing what they are paid to do. They can't find a major flaw - but they have to create negative drama to get attention, to earn their paychecks. After all - a vendor can't deliver a product that hip experts say is GOOD, right? Hip experts are always cynical and sarcastic. So they create conflict, look for anything negative. If it means attacking the name iPad - so be it. After all, drama sells, right?

We are better than this!

* Do any of us really believe someone won't buy an iPad because of the name? No.

* Is the iPad any less innovative because of the trash talk about its moniker? No.

* Do any of us think the name will in any way impact the coolness of this new Apple iPad? No.

Why do we listen to and even pass along such drivel? Those comments were rude, vulgar and unprofessional at best. They certainly had nothing to do with an expert opinion (even a hip expert) on a new product offering.

I'm ditching the drama. I've had enough.

I stopped watching the news because of drama and manipulation by supposed 'experts'. As of today I've stopped listening to the new generation of sarcastic, negative experts in all aspects of my life. I'm reclaiming my power to decide for myself, based on real facts that matter, not on petty drama.

I'm surely not listening to self-adorned experts who resort to crass name-calling.

I'll buy my iPad, enjoy the innovation and laugh all the way to the plane. And for those who don't like the name - WHO CARES? Shame on you! I'm not using the name to do my work, watch movies, send email, write a note or surf the web, now am I?

Let's focus on what's important - creating positive value.

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Article Tags: Apple, business strategy, experts, innovation, iPad



Related Forum Posts
Need a book recommendation for writing better - I'm always looking for ways to improve my writing skills, so I was just wondering if anyone could recommend a good copywriting or copyediting book? I was actually thinking of reading "The Copywriter's Handbook : A Step-by-Step Guide to Writing Copy That Sells" by Robert W Bly [u:w3cg00nn]OR[/u:w3cg00nn] "The Copyeditor's Handbook: A Guide for Book Publishing and Corporate Communications" by Amy Einsohn. Would anyone know if these books are any good? Thanks
Top 19 Copywriting books - 1. Ogilvy on Advertising. David Ogilvy. Wiley. 2. Positioning: The Battle for your Mind. Al Ries and Jack Trout. Warner. 3. The New Positioning. Jack Trout. McGraw-Hill. 4. Tested Advertising Methods. John Caples. Prentice-Hall. 5. How to Make your Advertising Make Money. John Caples. Prentice-Hall. 6. Guerrilla Advertising. Jay Conrad Levinson. Houghton Mifflin. 7. Direct Mail Copy that Sells. Herschell Gordon Lewis. Prentice-Hall. 8. Sales Letters that Sizzle. Herschell Gordon Lewis. NTC Business Books. 9. Herschell Gordon Lewis on the Art of Writing Copy. Herschell Gordon Lewis. Prentice-Hall. 10. Romancing the Brand. David Martin. American Management Association. 11. The Art of Writing Advertising: Conversations with William Bernbach, Leo Burnett, George Gribbin, David Ogilvy, Rosser Reeves. NTC Business Books. 12. Confessions of an Advertising Man. David Ogilvy. NTC Business Books. 13. My Life in Advertising. Claude Hopkins. NTC Business Books. 14. Scientific Advertising. Claude Hopkins. NTC Business Books. 15. How to Become an Advertising Man. James Webb Young. NTC Business Books. 16. The Lasker Story as He Told It. NTC Business Books. 17. Advertising Concept and Copy. George Felton. Prentice Hall. 18. The Copy WorkShop Workbook. Bruce Bendinger. The Copy Workshop. 19. Hey, Whipple, Squeeze This: A Guide to Creating Great Ads. Luke Sullivan. Wiley. This should keep you busy for at least a year. Enjoy!


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