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Eruptus Vitae

Guest post by: Rebel Brown

Article Overview: We live in a constant state of eruptions, or interruptions. Whether it's a at crisis at work, a call from home, an opportunity that comes up or a social media chat that distracts - we are interrupt driven.

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Eruptus Vitae

The modern world doesn't make it easy to focus.

We live in a constant state of eruptions, or interruptions. Whether it's at a crisis at work, a call from home, an opportunity that comes up or a social media chat that distracts - we are interrupt driven.

I used to be proud of my ability to multi-task. My friends all would shake their heads in amazement as I juggled 100+ balls and kept them all going.

Today, that same multi-tasking wears me out. Not because of the effort - I can still do it. It's because of the price I pay for multi-tasking in the new world. I admit it - I lose my focus.

So what changed?

Well - I used to multi-task under my own control. I'd get five of my projects going and work them simultaneously over email, chat, phone, etc. But they were my five projects with my plan. It might have been multi-tasking but it was planned multi-tasking.

Today the multi-tasking comes from interrupts - outside my control. Someone pings my on Skype for an opinion or some help. Another sends Facebook email and yet another distracts with some juicy Twitter information.

I'm giving control to the external instead of the internal.

That's true in my business and personal life, by the way. For the past few weeks I've been experimenting. Dropping off of social media, shutting down external influences and focusing on my own internal stuff - my work, my life, my home, my world.

Guess what? I've been more productive, focused and just plain creative than I've been in a long time. And I've been multi-tasking all along the way.

So what's different? I made a simple shift in my focus - from the world at large driving my life to my own self defining my direction.

Now that's exactly the opposite of what I'd suggest a client do when it comes to defining their growth strategy - but it is the way to focus for my own productivity and focus in executing on my own strategy.

That's what I learned for myself. What about you? How do you manage the Eruptus Vitae of the new digital world?

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Home > Marketing > Rebel Brown > Eruptus Vitae >
Article Tags: eruptions, external, internal, interruptions, modern world, rebel brown

About the Author: Rebel Brown
RSS for Rebel's articles - Visit Rebel's website

I've been an executive consultant for over 20 years now.  I work with boards of directors, executive teams, sales, marketing and product management to create business and go-to-market strategies that drive profitable growth. My clients hire me for my expertise in business strategy, corporate and product market positioning and high momentum market launches. I also assist with fund raising and M&A strategies. 

My best selling market strategy book - Defy Gravity - shares the lessons I've learned in my client engagements. I'm thrilled to be able to share these experiences with business leaders in a variety of markets. We all have Gravity - myself included! When we shift from gravity thinking - high velocity growth is ours for the taking!

I'm honored to have been featured in media including Forbes, Entrepreneur, Inc, Business Insider, Startup Nation, First Business TV, ChangeThis.com, 800CEORead, Exceptional People and more. I'm a frequent radio show guest - sharing tips 'n tricks to help all business leaders excel. I'm also an executive speaker for companies, associations, events and audiences who are ready to Shift - from Gravity to High Velocity Growth.

Visit www.RebelBrown.com for Rebel's thought-provoking and informative videos and articles.


Click here to visit Rebel's website
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