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Gravity Happens
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| Guest post by: Rebel Brown |
Article Overview: It's not just dinosaurs that get stuck in a tar pit of gravity. We can all get stuck in our status quo, without even seeing it coming. That's the tough thing about status quo and gravity; they're sneaky. Even the best of innovators can get stuck in gravity sometimes.
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Gravity Happens
Last Friday's Rebel Rant was all about Dinosaurs - those mega companies who lead markets, but then get stuck in the status quo (aka, tar pit) as their markets change. Yes, these dinos appear as leaders thanks to their sheer size. But don't assume all of these behomoths are leaders in thinking differently, or in progressing their markets forward.
Dinsoaurs will do anything they can to protect the way they've always done it. That's their only hope of avoiding extinction.
But it's not just dinosaurs that can get stuck in a tar pit of Gravity. Somtimes innovators get stuck in a dinosaur's tar pit, without even seeing it coming. That's the tough thing about status quo and Gravity; they're sneaky. Noone is immune to Gravity.
I'm working with a really left field company. Everything they do is designed to improve on the status quo of their market, which by the way is becoming a dinosaur graveyard of phenomenal proportions. A few weeks ago we were checking in on progress. We began discussing an area of their business where they are forced to intersect with the old dinosaurs and their processes and beliefs.
Frankly, their ideas weren't that innovative, which was a big surprise coming from these out-of-the-box thinkers. I did my usual, Why Why and Why again, probing to get to the source of their thinking.
The telling answer? "But that's the way everybody else does it. We have to do it that way to leverage these channels. That's the way they're used to working."
To be fair, as the words were coming out of the team's mouths, their CEO was looking at me with a knowing grin and shaking his head. He knew, as he listened to his team, that they'd gotten stuck in some pretty messy tar. That Gravity was pulling them away from innovation and back into the status quo. The very status quo that they'd sworn to avoid was driving a whole segment of their business strategy.
My point isn't that they were doing something wrong.
My point is that Gravity happens to the best of us. That's how powerful our status quo is. That's why we have to diligently challenge the 'why' behind our actions and beliefs, every step of the way.
Article Tags: business growth strategy, Defy Gravity, executive leadership, marketing
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About the Author: Rebel Brown RSS for Rebel's articles - Visit Rebel's website I've been an executive consultant for over 20 years now. I work with boards of directors, executive teams, sales, marketing and product management to create business and go-to-market strategies that drive profitable growth. My clients hire me for my expertise in business strategy, corporate and product market positioning and high momentum market launches. I also assist with fund raising and M&A strategies. My best selling market strategy book - Defy Gravity - shares the lessons I've learned in my client engagements. I'm thrilled to be able to share these experiences with business leaders in a variety of markets. We all have Gravity - myself included! When we shift from gravity thinking - high velocity growth is ours for the taking! I'm honored to have been featured in media including Forbes, Entrepreneur, Inc, Business Insider, Startup Nation, First Business TV, ChangeThis.com, 800CEORead, Exceptional People and more. I'm a frequent radio show guest - sharing tips 'n tricks to help all business leaders excel. I'm also an executive speaker for companies, associations, events and audiences who are ready to Shift - from Gravity to High Velocity Growth. Visit www.RebelBrown.com for Rebel's thought-provoking and informative videos and articles. Click here to visit Rebel's website The Dangers of HindSight Ill Do It Tomorrow Is Cant Limiting Your Growth Zero Gravity Business Growth PetRelocation Dont SWAG Your SWOT |
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