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Great Leaders Among Us

Guest post by: Rebel Brown

Article Overview: There's nothing like blending leadership and the power of Zero Gravity thinking to make a huge difference - in life and in business.

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Great Leaders Among Us

Some of the best Zero Gravity thinking I’ve seen in a while was demonstrated by Newark Mayor Cory Booker during the recent blizzard. There’s a great article in Harvard Business Review about the dramatic difference between Newark and New York’s response to the blizzard. Cory just plain ROCKED!

So whatmade Cory’s response such a great example of Zero Gravity thinking? Lotsa things. Here are just a few.

Get in the trenches. Some leaders follow the thinking that they should stay in the control center during any crisis operation. That way they can be available to make decisions, to move resources and for consultation whenever they’re needed. WRONG! That approach isolates leaders from their troops - which is the last thing you want in a crisis (or any other leadership situation for that matter!)

Cory moved into the trenches, rolled up his sleeves and dugout cars, buses, people, pets and anything else that needed help. He knew that people need to see and touch their leaders in times of trouble. Staying in an ivory tower didn't do anything to help his constituents -so Cory left the ivory tower. He also stayed in touch with his command center AND his constituents thanks to modern technology - aka mobile devices and social media.

Communication. Traditional responses focus on a leader communicating with the rescue teams. Cory broke that mold and communicated with his entire constituency via a little thing called Twitter. He was able to communicate with thousands of people who needed help - accelerating rescue responses byjumping into the middle of the communications, removing the barriers andfocusing on getting people help, not on thecommunication hierarchy.

Because he was able to communicate in real-time - he was able to give his constituents updates, share stories of heroism and generally “rally the troops” of Newark -all through his mobile device and the big T.

Forget the Spin. We’ve all become accustomed to the “Big Spin.” That’s what happens when leaders try to convince us that outright disaster or crisis “really isn’t that bad.” We saw it with Deepwater, with Katrina, with Wall Street, with Afghanistan and Iraq. We still see it every day.

Cory didn't insult his constituents by trying to downplay their problems, by spinning apositive story. He admitted the truth, forgot the spin and focused on stepping up to the reality. He broke the mold of modern politics, refusing to create some false image manufactured by a press liaison.

One of the People. Cory's Zero Gravity leadership doesn't stop with the crisis. He lives it every single day - from sharing inspiring thoughts to publicly conversing with his constituents on a variety of topics that matter to them - to sharing his own weight loss program, goals and challenges. Cory is a leader of, by and for the people. I personally think every single supposed "leader" in our government should learn some BIG lessons from Cory's hands-on, from-his-heart approach to government.

The list of Zero Gravity thinking goes on and on. Thanks to that thinking -Cory united a city and managed a crisis in the most brilliant display of true leadership any of us has witnessed.

What did you learn from Cory?

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Home > Marketing > Rebel Brown > Great Leaders Among Us >
Article Tags: cory booker, great leaders, ivory tower, leadership, newark mayor, zero gravity, zero gravity thinking

About the Author: Rebel Brown
RSS for Rebel's articles - Visit Rebel's website

I've been an executive consultant for over 20 years now.  I work with boards of directors, executive teams, sales, marketing and product management to create business and go-to-market strategies that drive profitable growth. My clients hire me for my expertise in business strategy, corporate and product market positioning and high momentum market launches. I also assist with fund raising and M&A strategies. 

My best selling market strategy book - Defy Gravity - shares the lessons I've learned in my client engagements. I'm thrilled to be able to share these experiences with business leaders in a variety of markets. We all have Gravity - myself included! When we shift from gravity thinking - high velocity growth is ours for the taking!

I'm honored to have been featured in media including Forbes, Entrepreneur, Inc, Business Insider, Startup Nation, First Business TV, ChangeThis.com, 800CEORead, Exceptional People and more. I'm a frequent radio show guest - sharing tips 'n tricks to help all business leaders excel. I'm also an executive speaker for companies, associations, events and audiences who are ready to Shift - from Gravity to High Velocity Growth.

Visit www.RebelBrown.com for Rebel's thought-provoking and informative videos and articles.


Click here to visit Rebel's website
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