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Growing in a Down Economy

Guest post by: Rebel Brown

Article Overview: When we deliver unique true compelling value that matches opportunities where buyers will pay for that value, we fuel our growth.

Growing in a Down Economy

So how do we create high-velocity growth for our business? Especially in the middle of a turnaround economy. Sounds like the impossible dream, doesn’t it? Not really. Look at companies like Southwest Airlines, NuSkin, Green Mountain Coffee and more. If we look around us we can find many, many examples of companies growing and thriving – even today.

Achieving sustainable growth isn’t as impossible as we’re programmed to believe. “Growth is hard,” right? Wrong. That’s an example of a Gravity belief whose time has come. But we can ditch that gravity. We can grow – and here’s how.

The two primary ingredients of business growth are Value and Market Opportunity. You can’t have one without the other and expect to grow.

First lets talk about Business Value. Value can be a pretty complex thing, especially since we get so much Gravity thinking involved in our Value perceptions. What was really valuable in our market six months ago probably isn’t as hot today. In a year it will most likely be ‘me too.’ Either we evolve, or we crash and burn.

Just look at Blockbuster, who recently filed for bankruptcy. Netflix came along and changed the way we all thought about movie rental. Then the cable and satellite companies started offering On Demand movies. Poor Blockbuster was stuck in the way they’d always done it when it came to their value. They couldn’t adapt their value to match the dramatic changes in their market. They tried, but they were just too stuck.

The same applies to our Market Opportunity. We live in a world of 360 degrees of opportunity. Some are great, some are bad, some are emerging, some are waning. A great opportunity two years ago may be foundering now. Our best opportunity may have cropped up in the past 6 months.

We must be focused on seeking the right opportunities or we’ll end up chasing the wrong opportunity, missing a better opportunity or limiting our growth by staying focused on a waning opportunity.

So here’s the simple flight plan for growth.

When we deliver unique true compelling value that matches opportunities where buyers will pay for that value, we fuel our growth.

Companies who fly with the market winds, who are willing to focus forward, spin on a dime, consciously evolve their value to be in sync with their market lift - wherever it may be - these companies defy gravity and grow.

The rest, those who choose to continue with the way they’ve always done it, staying stuck in Gravity – well, they sink out and are often never heard from again.

Which are you? 

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Article Tags: belief, business growth, business value, Defy Gravity, ditch, down economy, Find Your Power, gravity, green mountain coffee, How Tos, impossible dream, market opportunity, southwest airlines, sustainable growth, Think Again, turnaround



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