Tweet

Horizons of Opportunity

Guest post by: Rebel Brown

Article Overview: Opportunity is all around us. That’s why we need to focus.

Horizons of Opportunity

Opportunity is all around us. That's why we need to focus.

But staying stuck in the same market focus, as our markets evolve and change, is a sure way to get stuck in Gravity.

We have to stay in sync with our markets if we want to reach sustainable, profitable growth. We must:

• Understand where our value resonates well

• Sense when that resonance begins to fade

• Search for our next opportunity and the next one after that.

Initial growth comes from focusing on specific markets that have a strong demand for our value.

Sustainable growth comes from dynamically adjusting our focus - in terms of our value and our opportunities.

Our market horizons continuously change, driven by any number of dynamic events: the inherent behaviors of business buyers; the competitive alternatives that appear when we least expect it; and economic pressures that can ground us for good - just to name a few.

Think of your markets as horizons of opportunity. As we head toward any point on that horizon, we may find updrafts and downdrafts, sheer or big business lift. That means we have to continuously watch our horizon for signs of change, realigning and tuning our business value, approaches and thinking to take best advantage of our current course and targets today, while simultaneously planning an intercept course with emerging market opportunities for tomorrow's growth.

It often seems obvious which markets offer the best opportunities. But that's part of the challenge. We think it's obvious because we're stuck in our status quo beliefs. That keeps us rumbling along in pursuit of our known and comfortable markets. Even as our markets change, evolve and move on.

Nothing stays the same; neither should your market focus.

Related Articles
  Getting Things Done! The Stress Free Way!
  What If?
  The More You Learn the More You Realize What You Dont Know
  Turning Life Changes Into New Opportunities
  From Peddling to Profits: How Thomas Watson Achieved Success
  More People Moonlighting
  Do You Dream Big Enough?
  Why Social Media Marketing? Two Starting Key Steps to Succeed.
  Adversity – Mountains – and Fulfilling Your Dreams
  How To Market Your MLM Opportunity Online
  Being Well Informed
  Opportunities vs Information
  Does Life/Business Coaching Really Work
  Choosing the Best Home Businesses to Run from a Wheelchair
  Why Choose a Coffee Franchise?
  You Can Only Start from Where You Are
  Leaders Should Think Bigger
  More Thoughts on Marketing Analytics
  Why do I need to do Internet Marketing?
  Easy Tips To Help Your Employees Whilst Managing Change

Article Tags: business growth strategy, defy gravity, entrepreneurs, find your power, horizons, target markets



Related Forum Posts
Home Care Business Opportunity - You should not buy a franchise until you review our Senior Care Business Opportunity... Michael Gultz
Re: Quote of the Day - "Don't sit down and wait for the opportun - Opportunity is definitely an action term. Even when we realize a great opportunity, nothing happens unless we take action.
Fed rate cuts . . . - So just what do the newest Fed rate cuts mean to Franchise and Business Opportunity investing? Is it immediately felt? What timeframe do you think, or rather, where are we in terms of new vs. existing business investment? A similar question can be composed for the economic stimulus checks - will they a have any effect if consumers spend a little $$
Re: How To Post A Forum Topic That Gets Responses - Hi Evan, Great tips. I completely agree with this one: [quote:e8h63oz1]Give Opportunity for Self Promotion[/quote:e8h63oz1] Some people will always search for the opportunity to promote themselves and their business, even if they are out of line.
Franchising & Licensing Can Be The Same Thing - FTC Rule 436 defines franchising as anyone offering an Agreement that contains these 3 things: 1. Licensing a "Mark" - which can be a trade name, service mark, commercial symbol, slogan, etc. 2. In the body of the Agreement, there contains, significant controls and assistance. 3. The licensee is paying the licensor in excess of $500 within the first six months of the actual offering of the business. Licensing and Franchising can mean the same thing today. If you do not decide to franchise and comply with FTC Rule 436, you may be in violation of Business Opportunity Laws that exist in 24 individual States.


Share this article with your friends. Fund someone's dream.

Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.

Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!

Name:
Email:

Popular Articles

Work Place Counselling

Is the iPad useful? One CEO tells all ....

Counselling - Who Needs It?

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.