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Is Profit the Sustainable Goal?
| Guest post by: Rebel Brown |
Article Overview: In our new world, sustainability is just as important as profitability. The question is, how do we push big business to adopt that focus? Especially when that Secret Status Quo is still working in favor of the "big people".
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Free Download - Are you Stuck in Failure? By Rebel Brown |
Is Profit the Sustainable Goal?
A friend of mine, Alex Lightman, posted these insights on Facebook. They're a great example of the reality that's often driving business behavior - hidden from the public eye.
* The BP oil spill will cost $100 billion to clean up. But, oil will go to $200/barrel.
* If we take $150/barrel times 2.5 billion barrels - BP has oil worth $37 Billion as crude oil beneath DeepWater (or in the Gulf). Once refinced, that crude is worth 2-3 times that amount. That's certainly worth fighting to keep.
* If BP plugs the oil well under DeepWater - BP loses the lease on that oil source. That means BP will lose $100 billion in revenue (minimum) if they plug the well.
Seems to me that putting $20B in a cleanup operation is nothing compared to that $100B in revenue (plus ongoing oil flows). It's a drop in the bucket, no pun intended.
Which means that if BP focuses on profit - they won't plug the hole. They'll stick to the relief wells and let DeepWater keep seeping forever. Just like Nigeria and dozens of other places on the planet.
The Gulf loses - bigtime. The people, the environment, the critters. But BP shareholders and executives will be successful.
If profits remain our primary goal, our planet, our world suffers. Sooner or later, it won't matter if we have lotsa profits or not, now will it?
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Article Tags: BP, Defy Gravity, profit, status quo, Sustainability
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About the Author: Rebel Brown RSS for Rebel's articles - Visit Rebel's website My best selling market strategy book - Defy Gravity - shares the lessons I've learned in my client engagements. I'm thrilled to be able to share these experiences with business leaders in a variety of markets. We all have Gravity - myself included! When we shift from gravity thinking - high velocity growth is ours for the taking! I'm honored to have been featured in media including Forbes, Entrepreneur, Inc, Business Insider, Startup Nation, First Business TV, ChangeThis.com, 800CEORead, Exceptional People and more. I'm a frequent radio show guest - sharing tips 'n tricks to help all business leaders excel. I'm also an executive speaker for companies, associations, events and audiences who are ready to Shift - from Gravity to High Velocity Growth. Visit www.RebelBrown.com for Rebel's thought-provoking and informative videos and articles. Click here to visit Rebel's website   Were Stuck Dissension in the Ranks Is Fear Really a Great Motivator I Need Some Help Innovation in Place |
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Re: What are your January Goals?
- Here's a quick update on mine:
Goal #1: Hire New Writer = done
- Post job description on oDesk
- Set up trial job
- Pick top candidate
Goal #2: Follow up with Clients = done
- Create and send quarterly report
- Touch base with last year's clients
- Follow up with 4 connectors
Goal #3: PERSONAL = about 70% done on the month
- Do something nice for my wife each week
- Exercise 4 times per week
- Daily stretch - want to touch my toes
Which kind of industries are you interested in?
- Ecological or E-business or Investment or Finance or Management or Non-Profit or Retailer or others.
More Profit Women!
- I really enjoyed the stories of Lisa Shepherd and Julie Mitchell - More Profit women CEOs would be great!
Re: Approaching Social Marketing from the right angle
- Social profile is the reason of online reputation and business heights because company’s investor and client make direct communication with them. So always be genuine.
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Home Profit Masters
A ton of Great Women
- You might want to profile Teresa Cascioli of LakePort Brewery. She has an amazing story! I met her at at the celebratory luncheon for the Profit/Chatelaine Top 100 Women Business Owners. The Top 100 list is also a great resource for inspirational stories of Women Entrepreneurs.
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