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Just Say No!

Written by: Rebel Brown

Article Overview: Why is it so hard for some of us to say No?

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Just Say No!

I admire all my associates who just say No. When a client or friend asks them for that little extra something, they sometimes graciously decline. They know exactly where their boundaries are, in business and in their personal lives, and they honor them.

I'm learning that skill - it's about time. I've always been the person who would do whatever it took to please everyone. One hundred hour weeks to pick up the extra load at a client's? No problem. When a client asks for that little extra something, I add it to my list and keep right on running.

We have to draw boundaries to be successful.

I know this is true. I advise my clients to draw their boundaries with their customers, partners and even their employees. I've seen what overextending our resources can do to a business. Sometimes it's the right thing to do. But overextending isn't a sustainable approach to winning business and influencing friends.

What makes it so hard for some of us to say No?

For me, it comes from childhood training. I was expected to do more, be more, deliver more than anyone else around. I was a gifted child in a very small town. So everyone knew I was different. The teachers pointed to me as the kid for others to model. To keep me from being a snot, my Mom told me God gave me extra special blessings to share with everyone, or he'd be displeased. My Dad expected me to be perfect - or else.

I do believe I was successful as a consultant because I went the extra mile, gave my clients so much more value than they expected - or paid for. I also helped out every broken-winged bird that came my way, from friends and family to people I met in business. I took everyone under my wing, supporting them and ignoring my own needs. Finally, my inability to say No led to my big time physical burn out. At age 47, I went down hard. Four years later I'm just beginning to come back.

We all need to draw boundaries.

Maybe it's saying No to one more request from our biggest, and neediest, customer. Or limiting how far we go to keep that key partner engaged. Perhaps we can walk away from that big opportunity that we know has a good chance of bringing our entire business to its knees. Maybe it's as simple as offering to help an employee learn to do something for themselves instead of picking up the slack.

I was always proud of being the go-to-girl. Now, my own best interests are part of the mix as I continue to serve those around me. It's funny. As I learn to draw my boundaries, my friends and clients seem to respect me more as well.

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Home > Marketing > Rebel Brown > Just Say No
Article Tags: big time, blessings, boundaries, dad, extra mile, friends and family, gifted child, god, mom, personal lives, sustainable approach, winged bird

About the Author: Rebel Brown
RSS for Rebel's articles - Visit Rebel's website

For over twenty years, Rebel Brown has positioned and repositioned technology companies for high-velocity growth.  She’s recognized for her expertise in business and market strategy, corporate and product positioning and go-to-market launches.

Rebel’s best selling market strategy book, Defy Gravity, is a guide to creating Powerful Market Positions in today’s new economy.

Rebel has been featured in media including Forbes, Entrepreneur, Inc, Business Insider, Startup Nation, ChangeThis.com, First Business TV, Exceptional People and more.

Visit www.RebelBrown.com for Rebel's thought-provoking and informative videos and articles.


Click here to visit Rebel's website
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