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Leaders - Make the Tough Calls!

Leaders - Make the Tough Calls!

Why do turnarounds fail?

There are lots of reasons, but one stands out above the rest to me.

Leaders don't want to rock the boat. They're afraid to make the tough, unpopular calls that change often requires. Leaders don't want to lose their followers, or be unpopular, or make the wrong move - so they don't make the tough choices.

Case in Point.

In every turnaround, there are executives and employees hanging onto the way we've always done it. That's OK for a while; it takes time to get everyone into the new boat, to change course and transform the business. But, at some point in time - and preferably sooner rather than later, everyone has to get into the boat.The Same Boat. Or they need to take another train.

Continued promotion of the way it's always been against the new direction is one of the major reasons turnarounds fail. Business is not a democracy, where everyone gets a vote and opinions are given equal rank. Dissension spreads like a virus, and is just as destructive. Still, you'd be surprised just how few CEOs will step up and remove that virus. The reasons?

  • He's a great guy. I'm sure he is. But if he's negating your strategy for change, then it doesn't matter how nice or great he is. He either needs to change his stance or find another company where he can keep that stance while you move forward. Niceness is not an excuse for someone dissing your business decisions. That's insubordination (after a point) and it breeds issues.
  • She's been here since the beginning. Maybe that's part of the problem. Especially if you're steering a new course. If she's a proponent of the status quo because it's known and comfortable then maybe it's time for a big change.Just because someone has longevity doesn't mean they get to misbehave and stir up dissent in the ranks.
  • We'll lose people if he leaves. Maybe that's a good thing? If all those people are as resistant to changing course - then maybe they need to catch that other train so you can move forward. If people can't support the direction of the company and are openly negative about it, they're distracting and sucking your momentum - internally and probably externally as well. As I always remind my clients - no one is indispensable.

Then there's the unspoken excuse. The leader doesn't want to be seen as the bad guy. Many execs don't want to be the heavy, more than you'd suspect. CEO's seem to thrive in two extremes; being cantankerous, obnoxious and heavy handed, or being the nice guy who takes care of everyone and responds to all sides of the argument.

Popularity is not part of a CEO's job description - at least not in most businesses. There's a middle ground between these two extremes, and more executives in troubled companies need to take it.

Be a leader and make your decision. Listen to all the input, take the feedback and then decide on a strategy. That's why you get the big bucks...to be a leader and make the tough calls.

Then, if your staff doesn't get in the boat with you, Rock that Boat. Hand them a pink ticket to another boat or train. You may lose a few folks in the process, and they will most likely say bad things about you.

Get a thicker skin and step up. You'll give your business the chance to fly and be profitable again. And that's a lot more important than winning that popularity contest, now isn't it?





Leaders Make the Tough Calls - To learn more about this author, visit Rebel Brown's Website.

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Kim Castle
With nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website

George Ludwig
George Ludwig is a recognized authority on sales strategy and peak performance psychology. An international speaker, trainer, and corporate consultant, he helps clients like Johnson & Johnson, Abbott Laboratories, Northwestern Mutual, CIGNA, and numerous others improve sales force effectiveness and performance. Though it's George's strategies and processes that help corporations increase productivity and performance, it's his tremendous energy and dynamism that spark the transformation. Again and again, clients remark on his amazing ability to unleash human capacity and inspire men and women to break out of their comfort zones. The result is a whole new type of salesperson. His customized presentations teach achievers to make stunning advances in their lives. From helping salespeople realize cherished dreams to helping corporations exponentially accelerate revenue streams, George Ludwig leaves audiences and individuals empowered, emboldened, and clamoring for more. George is the best-selling author of Power Selling: Seven Strategies for Cracking the Sales Code and Wise Moves: 60 Quick Tips to Improve Your Position in Life & Business. - Visit George Ludwig's Website


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Rebel Brown
(Visit Rebel's Website) For over 25 years, I've created strategies and then launched companies and products within the information technology arena. I've personally launched over 75 products and/or companies as a consultant. I specialize in companies with great value who are seeking to reinvent and/or optimize themselves at the start-up, expansion or turn-around stages. I also work with leading Venture Capital firms to support their portfolio and investment operations. I write a strategy and marketing blog, Phoenix Rising, and am also called upon by leading industry executives, publications and investors for insights and contributions. I'm lucky enough to have been named one of the Top 100 Women in Computing. For more strategy and positioning tips: Read my blog, Phoenix Rising: http://blog.PeopleWhoKnow.biz Go to my website: www.PeopleWhoKnow.biz

Rebel Brown is a Platinum author on EvanCarmichael.com
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