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Leaders - Make the Tough Calls!

Written by: Rebel Brown

Article Overview: Popularity is not part of a CEO's job description. Be a leader and make your decision. Listen to all the input, take the feedback and then decide on a strategy. That's why you get the big bucks...to be a leader and make the tough calls.

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Leaders - Make the Tough Calls!

Why do turnarounds fail? There are lots of reasons, but one stands out above the rest to me.

Leaders don't want to rock the boat. They're afraid to make the tough, unpopular calls that change often requires. Leaders don't want to lose their followers, or be unpopular, or make the wrong move - so they don't make the tough choices.

Case in Point.

In every turnaround, there are executives and employees hanging onto the way we've always done it. That's OK for a while; it takes time to get everyone into the new boat, to change course and transform the business. But, at some point in time - and preferably sooner rather than later, everyone has to get into the boat.The Same Boat. Or they need to take another train.

Continued promotion of the way it's always been against the new direction is one of the major reasons turnarounds fail. Business is not a democracy, where everyone gets a vote and opinions are given equal rank. Dissension spreads like a virus, and is just as destructive. Still, you'd be surprised just how few CEOs will step up and remove that virus. The reasons?

Then there's the unspoken excuse. The leader doesn't want to be seen as the bad guy. Many execs don't want to be the heavy, more than you'd suspect. CEO's seem to thrive in two extremes; being cantankerous, obnoxious and heavy handed, or being the nice guy who takes care of everyone and responds to all sides of the argument.

Popularity is not part of a CEO's job description - at least not in most businesses. There's a middle ground between these two extremes, and more executives in troubled companies need to take it.

Be a leader and make your decision. Listen to all the input, take the feedback and then decide on a strategy. That's why you get the big bucks...to be a leader and make the tough calls.

Then, if your staff doesn't get in the boat with you, Rock that Boat. Hand them a pink ticket to another boat or train. You may lose a few folks in the process, and they will most likely say bad things about you.

Get a thicker skin and step up. You'll give your business the chance to fly and be profitable again. And that's a lot more important than winning that popularity contest, now isn't it?

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Home > Marketing > Rebel Brown > Leaders Make the Tough Calls
Article Tags: business decisions, ceos, democracy, dissension, dissent, excuse, followers, insubordination, longevity, new direction, niceness, point in time, proponent, tough choices, train, turnaround, turnarounds, ul, virus, vote

About the Author: Rebel Brown
RSS for Rebel's articles - Visit Rebel's website

For over twenty years, Rebel Brown has positioned and repositioned technology companies for high-velocity growth.  She’s recognized for her expertise in business and market strategy, corporate and product positioning and go-to-market launches.

Rebel’s best selling market strategy book, Defy Gravity, is a guide to creating Powerful Market Positions in today’s new economy.

Rebel has been featured in media including Forbes, Entrepreneur, Inc, Business Insider, Startup Nation, ChangeThis.com, First Business TV, Exceptional People and more.

Visit www.RebelBrown.com for Rebel's thought-provoking and informative videos and articles.


Click here to visit Rebel's website
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Related Forum Posts
Re: Quote of the Day - "The only people witho Re: Quote of the Day - "The only people witho - Thanks for sharing this Evan, there are some very powerful quotes in there, I particularly like this one:- You are now at a crossroads. This is your opportunity to make the most important decision you will ever make. Forget your past. Who are you now? Who have you decided you really are now? Don't think about who you have been. Who are you now? Who have you decided to become? Make this decision consciously. Make it carefully. Make it powerfully. regards, Mal.
Re: What I'm reading this weekend - Nov 5, 2010 Re: What I'm reading this weekend - Nov 5, 2010 - Tough to say Yinka - I'm usually working about 25 hours per week - a lot of that is online. For most of these articles I pick them up from my RSS feeds, recommendations from friends, or Twitter posts. I'll do a quick skim of the article and if it looks interesting I'll save it for later to read.
Re: Quote of the Day - ?"Just because you come up against a wall Re: Quote of the Day - ?"Just because you come up against a wall - I love this. Thanks Evan for posting. I love this saying also. "Tough times never last, but tough people do."
Re: Kevin. What happened to all others moderators? Re: Kevin. What happened to all others moderators? - Thanks Kevin for your reply, I will be fulfilling my obligation of a moderator from now on. I was going through some rough times in the past months, that was why I was not consistent. Thank God the rough times is gone and i am back. Tough times never last but tough people last.
Re: March 21 Triple Crown Update Re: March 21 Triple Crown Update - Congratulations to the first three Leaders in the Forum category. Keep it up.


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