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Leaders - Make the Tough Calls!
Written by: Rebel BrownArticle Overview: Popularity is not part of a CEO's job description. Be a leader and make your decision. Listen to all the input, take the feedback and then decide on a strategy. That's why you get the big bucks...to be a leader and make the tough calls.
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Leaders - Make the Tough Calls!
Why do turnarounds fail?
There are lots of reasons, but one stands out above the rest to me.
Leaders don't want to rock the boat. They're afraid to make the tough, unpopular calls that change often requires. Leaders don't want to lose their followers, or be unpopular, or make the wrong move - so they don't make the tough choices.
Case in Point.
In every turnaround, there are executives and employees hanging onto the way we've always done it. That's OK for a while; it takes time to get everyone into the new boat, to change course and transform the business. But, at some point in time - and preferably sooner rather than later, everyone has to get into the boat.The Same Boat. Or they need to take another train.
Continued promotion of the way it's always been against the new direction is one of the major reasons turnarounds fail. Business is not a democracy, where everyone gets a vote and opinions are given equal rank. Dissension spreads like a virus, and is just as destructive. Still, you'd be surprised just how few CEOs will step up and remove that virus. The reasons?
- He's a great guy. I'm sure he is. But if he's negating your strategy for change, then it doesn't matter how nice or great he is. He either needs to change his stance or find another company where he can keep that stance while you move forward. Niceness is not an excuse for someone dissing your business decisions. That's insubordination (after a point) and it breeds issues.
- She's been here since the beginning. Maybe that's part of the problem. Especially if you're steering a new course. If she's a proponent of the status quo because it's known and comfortable then maybe it's time for a big change.Just because someone has longevity doesn't mean they get to misbehave and stir up dissent in the ranks.
- We'll lose people if he leaves. Maybe that's a good thing? If all those people are as resistant to changing course - then maybe they need to catch that other train so you can move forward. If people can't support the direction of the company and are openly negative about it, they're distracting and sucking your momentum - internally and probably externally as well. As I always remind my clients - no one is indispensable.
Popularity is not part of a CEO's job description - at least not in most businesses. There's a middle ground between these two extremes, and more executives in troubled companies need to take it.
Be a leader and make your decision. Listen to all the input, take the feedback and then decide on a strategy. That's why you get the big bucks...to be a leader and make the tough calls.
Then, if your staff doesn't get in the boat with you, Rock that Boat. Hand them a pink ticket to another boat or train. You may lose a few folks in the process, and they will most likely say bad things about you.
Get a thicker skin and step up. You'll give your business the chance to fly and be profitable again. And that's a lot more important than winning that popularity contest, now isn't it?
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Article Tags: business decisions, ceos, democracy, dissension, dissent, excuse, followers, insubordination, longevity, new direction, niceness, point in time, proponent, tough choices, train, turnaround, turnarounds, ul, virus, vote
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About the Author: Rebel Brown RSS for Rebel's articles - Visit Rebel's website For over twenty years, Rebel Brown has positioned and repositioned technology companies for high-velocity growth. She’s recognized for her expertise in business and market strategy, corporate and product positioning and go-to-market launches. Rebel’s best selling market strategy book, Defy Gravity, is a guide to creating Powerful Market Positions in today’s new economy. Rebel has been featured in media including Forbes, Entrepreneur, Inc, Business Insider, Startup Nation, ChangeThis.com, First Business TV, Exceptional People and more. Visit www.RebelBrown.com for Rebel's thought-provoking and informative videos and articles. Click here to visit Rebel's website Walt is Rolling in his Grave Dont Blame Mental Pause Profit at Any Cost Parley Vous Customer Business Lessons from a Porcupine |
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