Letting Go
Article Overview: Letting go is one of the hardest things we humans can do. It's in our nature to hang on tightly to things that are safe, comfortable and make us feel good. Whether it's our favorite belief or our favorite teddy bear – we like to hang on to what we know.
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Free Download - Are you Stuck in Failure? By Rebel Brown
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Letting Go
The best way to defy gravity, in our personal or our business lives, is to simply let go. When we let go of the beliefs that hold us back, that limit our thinking - we are open to new ways of thinking, doing and being.
Yet letting go is one of the hardest things we humans can do. It's in our nature to hang on tightly to things that are safe, comfortable and make us feel good. Whether it's our favorite belief or our favorite teddy bear - we like to hang on to what we know.
I'm having trouble letting go right now. As many of you know, I adopted an abused Mustang earlier this year. Maverick and I have become great buddies. He follows me around everywhere I go at the ranch, like a big puppy. I've grown to absolutely adore his little Muttley self. Yet I can see that he isn't thrilled to be in captivity - rather he's resigned. Each day I watch a little piece of his soul go dark, as he stands in his huge paddock in the same spot for hours on end, never lifting his head, staring straight into the fence that is his jail.
Only when he's out riding in a field or in the trees, or next to a lake does he perk up. Or when I walk up to the paddock. But it's obvious, when he is in the wild he is at home. It's not that he doesn't love me, because he does. He whinnies when he sees me, puts his head on my shoulder, closes his eyes and sleeps. I'm sure he thinks I saved him from a fate he'd rather forget. He loves me and I love him - and that's why I must let him go.
I've decided the best gift I can give Maverick is to send him back to the wild to the life that he yearns for, the life he loves. I found a potential spot and I'm in contact with them. Hopefully sometime next year Maverick can be free to roam the Nevada Plains again.
I am having such a hard time even thinking about letting go. I'm tearing up as I write this. That little guy has touched my heart so deeply in such a short time. It's been my pride and my joy to watch him leave behind his fear and move into trust - to see him grow and become himself again - safe and secure. Even though I know the best thing for him is to let him go - it's going to be hard.
My experience with Maverick isn't that much different from the experience we have with anything else that we love, anything that is safe and known and comfortable. My consulting business was like Maverick - my focus, my pride and joy for decades. It took me nearly 10 years to let go of that beloved safety zone to step out into the unknown as an author and professional speaker. Today, I don't know what took me so long to let go!
As humans we are emotional beings. Those emotions are tied into our business as well as our personal lives. Our products become our children, our businesses the focus for our attention and caring. All too often we know that we must change in order to grow. Yet change is so difficult. Change often means we have to let go of that which we love, our pride, our joy, our creation.
Sometimes letting go just plain sucks.
But I will let go, because I know it's the right thing to do.
How about you?
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Inner Power
Article Tags:
belief,
Business reinvention,
change,
defy gravity,
find your power,
letting go,
teddy bear
About the Author: Rebel Brown
RSS for Rebel's articles - Visit Rebel's website
I've been an executive consultant for over 20 years now. I work with boards of directors, executive teams, sales, marketing and product management to create business and go-to-market strategies that drive profitable growth. My clients hire me for my expertise in business strategy, corporate and product market positioning and high momentum market launches. I also assist with fund raising and M&A strategies.
My best selling market strategy book - Defy Gravity - shares the lessons I've learned in my client engagements. I'm thrilled to be able to share these experiences with business leaders in a variety of markets. We all have Gravity - myself included! When we shift from gravity thinking - high velocity growth is ours for the taking!
I'm honored to have been featured in media including Forbes, Entrepreneur, Inc, Business Insider, Startup Nation, First Business TV, ChangeThis.com, 800CEORead, Exceptional People and more. I'm a frequent radio show guest - sharing tips 'n tricks to help all business leaders excel. I'm also an executive speaker for companies, associations, events and audiences who are ready to Shift - from Gravity to High Velocity Growth.
Visit www.RebelBrown.com for Rebel's thought-provoking and informative videos and articles.
Click here to visit Rebel's website

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Related Forum Posts
Book: Secrets of Six Figure Women
- Secrets of Six Figure Women: Surprising Strategies to up your earning and change your life
Barbara Stanny, 2002
Jacket:
Maybe you've noticed - a subtle trend is gathering steam. Quietly and steadily, the number of women making six figures or more is increasing, and it continues to rise at a rate faster than for men. From entrepreneurs to corporate executives, from white collar executives to free lancers and part timers, women are forging careers with considerable financial success.
Through extensive research and hundreds of interviews, including dialogs with more than 150 high earners whose annual incomes range from $100,000 to 7 million, Stanny discovered that ...they all had certain traits in common:
1) a profit motive
2) Audacity
3) REslience
4) Encouragement
5) Self-awareness
6) Non-attachment
7) Financial knowhow
She amplifies on these in the book itself.
Table of Contents
Intro: Welcome to the era of the six-figure woman
1. The Queen in the Countinghouse
2. The Lowdown on low earners
3. Raising the bar
4. Strategy 1: The Declaration of Intention
5. Strategy 2: Letting go of the ledge
6. Strategy 3: Get in the Game
7. Strategy 4: Speak Up
8. Strategy 5: The Stretch
9. Strategy 6: Seek Support
10. Strategy 7: Obey the rules of money
11. Claiming our power
Appendces:
Resources and websites
Tips for getting out of dent
Investing Basics: Wealthbuilding 101
Avoid Franchise Mistakes
- I Came across these 7 tips for helping you avoid costly mistakes when buying a franchise & thought they would be helpful...
It takes a lot of money to build a business, and you certainly don't want to waste any. Check this list of 7 costly mistakes to avoid.
1. Letting emotions rule. Falling in love with a franchise concept is a common mistake. Don't let your emotions guide your decisions. Use your head, do your due diligence and take the time to thoroughly investigate the franchisor's offering.
2. No professional team. Don't try to do your own financials, contract reviews, or negotiating. The cost of professional franchise attorneys, accountants, and advisors is money well spent.
3. Too little cash. Lack of capital is the number one reason franchisees fail. Item 7 in the UFOC will tell you how much money you'll need with a low and high range. Be smart-go with the high range. Then ask current franchisees if the numbers are high enough.
4. Penny wise and pound foolish. Choosing one franchise over another because the initial franchisee fees are lower is shortsighted. It assumes that all franchises are alike and nothing could be further from the truth. Choose the franchise with the proven concept and strongest track record.
5. Too much help. Payroll is the biggest part of overhead for most franchise businesses. New franchisees often hire too many people or pay too much in wages. A good franchisor will provide a good staffing plan. Stick to the plan.
6. No comparison. Never buy expensive equipment, supplies or inventory without shopping around first. Even if your franchisor offers group purchasing, do your own research, shop as many vendors as you can, consider aftermarket suppliers, and weigh different financing options (loans or leases).
7. Marketing blunders. As a new business owner, you're going to be targeted by every ad salesperson around. Ignore them. Follow your franchisor's marketing plan to the letter to avoid wasting thousands.
Re: Avoid Franchise Mistakes
- [quote="BizLoanz4u":311o7qo8]I Came across these 7 tips for helping you avoid costly mistakes when buying a franchise & thought they would be helpful...
It takes a lot of money to build a business, and you certainly don't want to waste any. Check this list of 7 costly mistakes to avoid.
1. Letting emotions rule. Falling in love with a franchise concept is a common mistake. Don't let your emotions guide your decisions. Use your head, do your due diligence and take the time to thoroughly investigate the franchisor's offering.
2. No professional team. Don't try to do your own financials, contract reviews, or negotiating. The cost of professional franchise attorneys, accountants, and advisors is money well spent.
3. Too little cash. Lack of capital is the number one reason franchisees fail. Item 7 in the UFOC will tell you how much money you'll need with a low and high range. Be smart-go with the high range. Then ask current franchisees if the numbers are high enough.
4. Penny wise and pound foolish. Choosing one franchise over another because the initial franchisee fees are lower is shortsighted. It assumes that all franchises are alike and nothing could be further from the truth. Choose the franchise with the proven concept and strongest track record.
5. Too much help. Payroll is the biggest part of overhead for most franchise businesses. New franchisees often hire too many people or pay too much in wages. A good franchisor will provide a good staffing plan. Stick to the plan.
6. No comparison. Never buy expensive equipment, supplies or inventory without shopping around first. Even if your franchisor offers group purchasing, do your own research, shop as many vendors as you can, consider aftermarket suppliers, and weigh different financing options (loans or leases).
7. Marketing blunders. As a new business owner, you're going to be targeted by every ad salesperson around. Ignore them. Follow your franchisor's marketing plan to the letter to avoid wasting thousands.[/quote:311o7qo8]
Sometimes, or most often financial stability is the most core problem. That's why, in business capital, investments is truly important to save to in every risk that can be possibly avoided.
$3000 per mo Site for Sale: $65,000 OBO
- $3000 per mo Site for Sale: $65,000 OBO
Content and Community Driven Pet Websites
________________________________________
Profile: Two Pet Related Websites
Price: $65,000 OBO
Age of sites: 2 years 4 months
Monthly revenue: $3300 (plus or minus a couple hundred)
Key details:
Growth Year over Year: 641%
Uniques: 200,000 per Month
Page Views: 1 mil + per Month
Referrers: 10,000+ Monthly
Search Engine Traffic: 61%
Members: 7500+/-
Articles: 318
Blog Posts: 189+
Forum Posts: 256,000+
Topics: 19,000+
Adsense Revenue: $1500-$1700 per month
Kontera Revenue: $900+ per month
Direct Advertisers: $90 - $300 per month
Monthly Server Costs: $100
Monthly Advertising Costs: $0
Total Profit Per Month $2500 - $3000
Organic Growth Month over Month: 10% +/- (Zero spent on advertising – all word of mouth and search engine)
Software Licenses: All Open source and thus free: Linux, Apache, MySQL, Zen Cart, PHPLIST, WordPress, SMF, and the rest Custom Programming.
Software Editions: All software running latest releases.
Uniques Last Month: 200,000
Page Views Last Month: *2,000,000+ per month
Referring Sources: 1,000 different referrers
Referring Keywords: 60,000 Search Terms
First Page Results: Thousands of keywords and keyword combinations
Indexed pages (Google): 65,000+
Indexed pages (Yahoo): 26,000+
Google page rank: 5-6 (Lots of 3’s and 4’s throughout the sites)
Pages of Content: 60,000+/-
Alexa site rank: 124,000 (way off the mark due to audience profile)
Compete Site Rank: Much closer but still off.. See image
Brand Value: All Original Creative and Content including Logo, Forum Template, Front-end, CSS, Code, Images etc. Extremely well made to render fast as well as accessible, to both humans and search engines. Search optimized throughout.
Description:
I actually posted this for sale almost 11 months ago but didn’t take any offers. Since then traffic has increased almost 650% and revenue has increase by almost as much, closer to 600%. Revenue comes from direct advertising ($150-$350 per mo) but primarily Google Adsense ($1500 - $1750 per mo) and Kontera Links ($700-$900 per mo).
Letting go as I’m working full time and just started Business School… I just don’t have the time. However, these sites are ripe for one to build a better business direction.
I started these sites as the pet industry happens to be exploding, exponentially and almost parabolically. Google “pet spending” to find a glimpse. Some articles you’ll find:
“The Growing Pet Industry Is One Trend You Can Bank On”
"In the past 10 years, pet spending has more than doubled to an estimated $38.4 billion for 2006."
"According to the U.S. Census Bureau, the pet industry is now the seventh largest retail segment in the country."
“We have only begun to see the tip of the spending iceberg"
“Pet Spending at All Time High”
"Pet ownership is on the increase in the US, and the amount of money spent on pets is dramatically increasing too."
The two sites are content and community driven websites with 350+ health related articles on pets, a pet blog that discusses current issues, and a very active message board and community. They compliment each other perfectly and as such are being sold together as a package. The templates are completely custom designed and CSS powered. They would be XHTML Strict Compliant however we’ve included a couple of things that just wouldn’t let it pass. There are almost 8000 members between the two sites. Several hundred more between the blog subscribers and the email list subscribers. At one time we had a store (its all still there however it’s been shut off) and we had about 200 customers. The store lasted only about a month and a half as our careers just didn’t allow us to provide the customer service this site deserves. We also had a drop ship company that worked out really well, (and we still do if we want them). Much more work than our careers had time for. The logos are custom. I’ve got the logo in vector version for Signs and tee shirts. The Design is custom. All software front-ends are custom and running clean - open source applications. Runs extremely well.
The entire 2 sites run on a dedicated server that runs about $100 a month.. The sites run on a LAMP environment, meaning Linux, Apache, MySQL and PHP. All of the software is open source and requires no fees. We run PHPLIST, Zen Cart, and SMF Simple Machines Forum. The blog is Word Press. The article system is completely custom however the back end panel is ran simple from phpMyAdmin – straight to the database.
I think there is enormous potential with the two sites as the brands have a very loyal following and is growing by leaps and bounds. It has been mentioned in 10 or so online and offline newspapers (that I am aware of) as well as a magazine – all of which will be provided. The site was featured as Yahoo’s Site of the Week. The site was forever (and perhaps still is) the number one pet site viewed on StumbleUpon.com. The blog also has 177 links from 56 sites according to Technorati.com and ranks 52,000. The database is huge. It’s full of fully owned content, images, customer data, subscriber data, members etc etc. The brand really sells when it comes to tee shirts and calendars. We have a drop shipper when needed that we buy tee’s at 4 dollars a shirt. Each shirt sold for $20 so there was a great margin.
The two sites have a solid existence and are trenched well into all the major search engines with perhaps thousands of first place results for keywords and keyword combinations. The majority of traffic is all organic from Google, Yahoo and MSN and it will stay that way forever. The site was built solidly by SEO pros with Search Engine Spiders in mind as every part of the site is search friendly. All pages have been correctly and lightly coded. The database powers the meta tags, title tags, h1’s, h2’s, image titles and bold tags. The site has tens of thousands of dollars put into the design and functionality.
petsite4sale@gmail.com
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