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Manipulation or Marketing?
| Guest post by: Rebel Brown |
Article Overview: What do you think about BP's latest ad campaigns? Is it marketing or manipulation? Check it out and let me know what you think!
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Free Download - Are you Stuck in Failure? By Rebel Brown |
Manipulation or Marketing?
I've written before about the Thin Line between marketing and manipulation. I had an example pop right up in front of me last week - and I wanted to share it. As we all know, BP's working hard on a new Public Relations campaign to dig itself out of its hole (pun intended). After demonstrating how poor they were at honest communications, the BP marketing engine is now on overdrive to 'soothe the savage beast" that was once American outrage.
Take for example the following tv commercial. I saw it last weekend and was pretty impressed. Based on this commercial I believed that BP was already paying claims, moving forward. That people were getting the funds they needed to try and find a way to rebuild their lives - for themselves and their families.
BP CLAIMS COMMERCIAL
(Sorry - but BP doesn't have the embed code on YouTube so you'll have to go view it out there.)
But then I thought - I wonder how well the system is working? So I Googled to find articles on the web, then went into social media forums to find out what the feedback was from folks who were in the system. I knew it was too good to be true.
At the bottom of the post you'll find a few articles I found in less than 10 minutes searching the web. Bottom line - the claims payments are nowhere close to what folks are losing in wages and business incomes. Surprise, surprise. It also turns out that getting the claims paid at all is, well, let's just say it's easier to get a refund from the US government than to get BP to honor it's commitment.
NOTE: I have no doubt that the nice guy in the commercial is doing everything in his power to help out his fellow Gulf residents. He's just trapped in the BP status quo. So don't think I'm questioning him and his motives - no way.
So here's my question for you. Is this marketing, or is it outright manipulation? Just wondering what you think - you can already guess how I vote...
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BP articles
New York Times: BP Pays Out Claims but Satisfaction Not Included
The Heritage Foundation: Confusion Reigns
Fox News: BP Response Plans Severly Flawed (beyond claims this article addressed the entire response plan)
CBS News: BP's Dubious Track Record Settling Claims
The Times-Picayune: BP's Response Inadequate Say Louisiana Officials
News Gate: BP OilSpill Compensation Won't Cover All Losses
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Article Tags: BP, business strategy, marketing, oilspill
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About the Author: Rebel Brown RSS for Rebel's articles - Visit Rebel's website My best selling market strategy book - Defy Gravity - shares the lessons I've learned in my client engagements. I'm thrilled to be able to share these experiences with business leaders in a variety of markets. We all have Gravity - myself included! When we shift from gravity thinking - high velocity growth is ours for the taking! I'm honored to have been featured in media including Forbes, Entrepreneur, Inc, Business Insider, Startup Nation, First Business TV, ChangeThis.com, 800CEORead, Exceptional People and more. I'm a frequent radio show guest - sharing tips 'n tricks to help all business leaders excel. I'm also an executive speaker for companies, associations, events and audiences who are ready to Shift - from Gravity to High Velocity Growth. Visit www.RebelBrown.com for Rebel's thought-provoking and informative videos and articles. Click here to visit Rebel's website   If it Looks like a Duck A Shiny Needle in the B2B Marketing Haystack Focus Groups are for Lipstick not Technology Drama Sells Even When its BULLoney Zero Gravity Business Grey New York |
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