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New Tricks
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| Guest post by: Rebel Brown |
Article Overview: Can you teach an old dog new tricks?
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Free Download - Are you Stuck in Failure? By Rebel Brown |
New Tricks
Let's say your business is making some pretty major changes. Do you assume you can train our favorite employees - about new markets, new skills, new roles? Even as you are operating a changing business?
Think about that.
Sometimes we can retrain skills - especially when our change in course is minor. Employees can learn on the job without risking too much forward momentum in that case.
But what about when we take a major change in course? Let's say we're shifting from a focus on small business to corporate accounts. Do we assume that expert in SMB can be trained to define an enterprise product? Different markets, different skills - based on different career experiences. Not based on something we can train in a few days or weeks. So assuming that engineer can become a marketer is probably not gonna happen.
Take a hard look - if you need to hire a new skill, do it.
Execs need new tricks too.
Businesses need experienced executive leadership. If executives don't have deep experience in our new markets or products - think hard. We can't just throw them off the deep end and expect them to swim. That's our business we're drowning!
If we want to keep that exec, hire experts to support him as he gathers on-the-job experience while executing the plan - with an experienced mentor. We can't expect an exec to find their own way and reach a new level of expertise while simultaneously leading our business forward. That's asking too much.
Teaching new tricks is a valiant and honorable goal.
It also limits our opportunity to grow if we hang on too long.
Matching employee expertise to a new plan is one of the hardest parts of any strategy change. No one wants to leave their employees behind as we shift course to find better winds. The hard fact is, sometimes we have to send some employees on a different route.
These are tough, painful business decisions. Not making them is worse, especially for employees who have the skills we need. They pick up slack, make up for their under-skilled associates - and that creates even more problems in the ranks.
As Spock said, "The needs of the many outweigh the needs of the few." It was true in interstellar exploration - and it's true in business, too.
Article Tags: business, business change, business strategy, change, Defy Gravity, reinvention, turnarounds
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About the Author: Rebel Brown RSS for Rebel's articles - Visit Rebel's website I've been an executive consultant for over 20 years now. I work with boards of directors, executive teams, sales, marketing and product management to create business and go-to-market strategies that drive profitable growth. My clients hire me for my expertise in business strategy, corporate and product market positioning and high momentum market launches. I also assist with fund raising and M&A strategies. My best selling market strategy book - Defy Gravity - shares the lessons I've learned in my client engagements. I'm thrilled to be able to share these experiences with business leaders in a variety of markets. We all have Gravity - myself included! When we shift from gravity thinking - high velocity growth is ours for the taking! I'm honored to have been featured in media including Forbes, Entrepreneur, Inc, Business Insider, Startup Nation, First Business TV, ChangeThis.com, 800CEORead, Exceptional People and more. I'm a frequent radio show guest - sharing tips 'n tricks to help all business leaders excel. I'm also an executive speaker for companies, associations, events and audiences who are ready to Shift - from Gravity to High Velocity Growth. Visit www.RebelBrown.com for Rebel's thought-provoking and informative videos and articles. Click here to visit Rebel's website Cash Cow or Sacred Cow Ill Do It Tomorrow My Own Personal Gravity We Can be Civilized Do You See Opportunity or Crisis |
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