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Nothing Lasts Forever

Written by: Rebel Brown

Article Overview: When we embrace change, we embrace our potential. We eagerly step into exciting new opportunities and challenges, stretch to learn new things, try new approaches and expand our horizons. With each change we get better, and better again.

Nothing Lasts Forever

We live in a dynamic, fluid society. This isn't the predictable, slow moving market we once took for granted. Success, or even survival, often depends on our ability to quickly adapt to capture new or evolving opportunities. There's just one problem. Change is hard. Even brilliant executives get stuck in a patterned way of thinking about themselves, their business, their markets. Hanging onto the status quo is the natural choice because it's a known. It's comfortable. It's 'safe'. Change brings the big unknown - and that's scary.

Without change comes stagnation.

When firms falter it's often due to a culture mired in the status quo, unable or unwilling to respond to changing markets, customers and competitive environments. The world does change, even while we stand firm in our knowns. Sooner or later, if we don't keep up, we will be left behind.

Change is a given.

Change is the one constant we can depend on; our world is changing even while we read this post. Everything changes - from our own skin and hair, to our business markets, customers and competitors. Some changes are slow and gentle, allowing us to adapt. Some are expected - following our prepared course.

Sometimes change blindsides us. From the sudden loss of a loved one to an unexpected business downturn. We're caught off guard, standing flat-footed and wondering what happened. We forget to exhale on the other side of such sudden changes. We dig in and hang on to that which is familiar and safe, hoping things will go back to the way they were. Unfortunately, they don't.

Change brings opportunities.

Change is the fuel of renewal and transformation. Seasons change, renewing our earth and its inhabitants. Our skin changes monthly, renewing our physical 'selves'. Technology, medicine, entertainment -they all change. Our world advances thanks to change.

When we embrace change, we embrace our potential.

Accepting and thriving on change is one of the keys to growth and advancement. When we acknowledge change as part and parcel of our daily lives, we open to the potential for transformation - within ourselves and our businesses.

We eagerly step into exciting new opportunities and challenges, stretch to learn new things, try new approaches and expand our horizons. With each change we get better, and better again.

Isn't that what it's all about?

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Article Tags: business markets, downturn, earth, environments, fluid society, inhabitants, left behind, loss of a loved one, medicine, natural choice, one constant, own skin, physical selves, skin changes, stagnation, sudden changes, survival, technology medicine, transformation, unexpected business



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