Signs
Article Overview: How often do we see a sign in business and simply ignore it?
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Free Download - Are you Stuck in Failure? By Rebel Brown
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Signs
X MArks the spot
I was on the KT lift at Squaw Valley when a friend said "Wow! Look at that!" Directly above us, was a perfect 'X Marks the Spot' vision. My buddy joked, "Its a sign! We're in the right place".
Funny thing is, I'd just been wondering if I was in the right place. On this gorgeous spring morning, I was having a twinge of guilt. I was fretting that I should (there's that word) be back home working. I looked up, saw the 'sign' and got over that! But then that got me thinking....
How many times do we see a 'sign' in business - and ignore it?
After all, signs are simply our imagination, right? The Force, and all that mumbo-jumbo stuff doesn't work in business. That's silly! Or is it?
Signs are all around us. We choose not to pay attention to them. Sometimes the signs warn us of a threat to our business. Sometimes they point the way to bigger opportunities. Sometimes they show us our own misdirected thinking.
Signs only show us the way when we listen.
Why do we ignore the signs? Why do we keep going along on our chosen path, looking straight ahead, neither left nor right? Even when signs are all around us - frantically waving us to a new course - we'll keep on going.
What if we paid attention to the signs?
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Article Tags:
business focus,
business signs,
business transformation,
defy gravity,
marketing,
status quo,
strategy
About the Author: Rebel Brown
RSS for Rebel's articles - Visit Rebel's website
I've been an executive consultant for over 20 years now. I work with boards of directors, executive teams, sales, marketing and product management to create business and go-to-market strategies that drive profitable growth. My clients hire me for my expertise in business strategy, corporate and product market positioning and high momentum market launches. I also assist with fund raising and M&A strategies.
My best selling market strategy book - Defy Gravity - shares the lessons I've learned in my client engagements. I'm thrilled to be able to share these experiences with business leaders in a variety of markets. We all have Gravity - myself included! When we shift from gravity thinking - high velocity growth is ours for the taking!
I'm honored to have been featured in media including Forbes, Entrepreneur, Inc, Business Insider, Startup Nation, First Business TV, ChangeThis.com, 800CEORead, Exceptional People and more. I'm a frequent radio show guest - sharing tips 'n tricks to help all business leaders excel. I'm also an executive speaker for companies, associations, events and audiences who are ready to Shift - from Gravity to High Velocity Growth.
Visit www.RebelBrown.com for Rebel's thought-provoking and informative videos and articles.
Click here to visit Rebel's website

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Related Forum Posts
Napoleon on Project Management
- Why do I include this in a list of books aimed at female entrepreneurs? Well...in the expectation that there are as many female history buffs as male ones, and in the belief that anyone interested in history will find this book fascinating, while those interested in project management will learn a thing or two.
I think this was the first "gimmick" book - an author using a historical figure (usually a male, military figure, it must be admitted) to talk about modern day business management. I refuse to read any of the kind that advocates - even obliquely - the techniques of the Sopranos or the Mossad - but these military ones are pretty fun.
Anyway:
Only in the understanding of history, Napoleon might say, do we gain an understanding of strategy in the present. In the same spirit, Napoleon on Project Management offers the recipe for successfully managing your commitments using the strategies, tactics and priorities that propelled Napoleon himself to victory. [The book doesn't gloss over how Napolean eventually fell in defeat, of course, and there's lessons to be learned there as well.
TOC
Foreword by Douglas James Allan (Napoleanic Society of America)
1. The Rise to Power
-The Skills to Succeed
-A Compelling Vision
-Diplomacy and Networking
-Lessons from the Great Campaigns
2. Napoleon's 6 Winning Principles
-Introduction
-Exactitude
-Speed
-Flexibility
-Simplicity
-Character
-Moral Force
3. The Downfall
-What Went Wrong
-Lessons from the Russian Invasion and Waterloo
-The Four Critical Warning Signs
-Napoleon's Legacy
$3000 per mo Site for Sale: $65,000 OBO
- $3000 per mo Site for Sale: $65,000 OBO
Content and Community Driven Pet Websites
________________________________________
Profile: Two Pet Related Websites
Price: $65,000 OBO
Age of sites: 2 years 4 months
Monthly revenue: $3300 (plus or minus a couple hundred)
Key details:
Growth Year over Year: 641%
Uniques: 200,000 per Month
Page Views: 1 mil + per Month
Referrers: 10,000+ Monthly
Search Engine Traffic: 61%
Members: 7500+/-
Articles: 318
Blog Posts: 189+
Forum Posts: 256,000+
Topics: 19,000+
Adsense Revenue: $1500-$1700 per month
Kontera Revenue: $900+ per month
Direct Advertisers: $90 - $300 per month
Monthly Server Costs: $100
Monthly Advertising Costs: $0
Total Profit Per Month $2500 - $3000
Organic Growth Month over Month: 10% +/- (Zero spent on advertising – all word of mouth and search engine)
Software Licenses: All Open source and thus free: Linux, Apache, MySQL, Zen Cart, PHPLIST, WordPress, SMF, and the rest Custom Programming.
Software Editions: All software running latest releases.
Uniques Last Month: 200,000
Page Views Last Month: *2,000,000+ per month
Referring Sources: 1,000 different referrers
Referring Keywords: 60,000 Search Terms
First Page Results: Thousands of keywords and keyword combinations
Indexed pages (Google): 65,000+
Indexed pages (Yahoo): 26,000+
Google page rank: 5-6 (Lots of 3’s and 4’s throughout the sites)
Pages of Content: 60,000+/-
Alexa site rank: 124,000 (way off the mark due to audience profile)
Compete Site Rank: Much closer but still off.. See image
Brand Value: All Original Creative and Content including Logo, Forum Template, Front-end, CSS, Code, Images etc. Extremely well made to render fast as well as accessible, to both humans and search engines. Search optimized throughout.
Description:
I actually posted this for sale almost 11 months ago but didn’t take any offers. Since then traffic has increased almost 650% and revenue has increase by almost as much, closer to 600%. Revenue comes from direct advertising ($150-$350 per mo) but primarily Google Adsense ($1500 - $1750 per mo) and Kontera Links ($700-$900 per mo).
Letting go as I’m working full time and just started Business School… I just don’t have the time. However, these sites are ripe for one to build a better business direction.
I started these sites as the pet industry happens to be exploding, exponentially and almost parabolically. Google “pet spending” to find a glimpse. Some articles you’ll find:
“The Growing Pet Industry Is One Trend You Can Bank On”
"In the past 10 years, pet spending has more than doubled to an estimated $38.4 billion for 2006."
"According to the U.S. Census Bureau, the pet industry is now the seventh largest retail segment in the country."
“We have only begun to see the tip of the spending iceberg"
“Pet Spending at All Time High”
"Pet ownership is on the increase in the US, and the amount of money spent on pets is dramatically increasing too."
The two sites are content and community driven websites with 350+ health related articles on pets, a pet blog that discusses current issues, and a very active message board and community. They compliment each other perfectly and as such are being sold together as a package. The templates are completely custom designed and CSS powered. They would be XHTML Strict Compliant however we’ve included a couple of things that just wouldn’t let it pass. There are almost 8000 members between the two sites. Several hundred more between the blog subscribers and the email list subscribers. At one time we had a store (its all still there however it’s been shut off) and we had about 200 customers. The store lasted only about a month and a half as our careers just didn’t allow us to provide the customer service this site deserves. We also had a drop ship company that worked out really well, (and we still do if we want them). Much more work than our careers had time for. The logos are custom. I’ve got the logo in vector version for Signs and tee shirts. The Design is custom. All software front-ends are custom and running clean - open source applications. Runs extremely well.
The entire 2 sites run on a dedicated server that runs about $100 a month.. The sites run on a LAMP environment, meaning Linux, Apache, MySQL and PHP. All of the software is open source and requires no fees. We run PHPLIST, Zen Cart, and SMF Simple Machines Forum. The blog is Word Press. The article system is completely custom however the back end panel is ran simple from phpMyAdmin – straight to the database.
I think there is enormous potential with the two sites as the brands have a very loyal following and is growing by leaps and bounds. It has been mentioned in 10 or so online and offline newspapers (that I am aware of) as well as a magazine – all of which will be provided. The site was featured as Yahoo’s Site of the Week. The site was forever (and perhaps still is) the number one pet site viewed on StumbleUpon.com. The blog also has 177 links from 56 sites according to Technorati.com and ranks 52,000. The database is huge. It’s full of fully owned content, images, customer data, subscriber data, members etc etc. The brand really sells when it comes to tee shirts and calendars. We have a drop shipper when needed that we buy tee’s at 4 dollars a shirt. Each shirt sold for $20 so there was a great margin.
The two sites have a solid existence and are trenched well into all the major search engines with perhaps thousands of first place results for keywords and keyword combinations. The majority of traffic is all organic from Google, Yahoo and MSN and it will stay that way forever. The site was built solidly by SEO pros with Search Engine Spiders in mind as every part of the site is search friendly. All pages have been correctly and lightly coded. The database powers the meta tags, title tags, h1’s, h2’s, image titles and bold tags. The site has tens of thousands of dollars put into the design and functionality.
petsite4sale@gmail.com
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