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The Ghost and Our Integrity



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Are you Stuck in Failure? - By Rebel Brown

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The topic of ghostblogging and Tweeting is popping up everywhere. I even saw a Tweet last week touting that a VA (Virtual Assistant) can write your company's blog. OMG! I can't believe we're even having this debate. Especially among those who claim to believe in integrity and honesty above all, who strive to create trusted relationships with our customers.

So, answer this question for me.

Do you trust someone who presents a piece of work as their own, when it's not? In some arenas we call that plagiarism, or even fraud. In school we called it cheating. Remember? You flunked if you got caught having someone else write your report or thesis.

So why do we think it's OK because it's business?

By now you can probably guess where I stand on this subject. To me, anytime your represent someone else's work as your own it's cheating - even if you did pay them to do the work.And if you're the one who did the work for hire, and you allow someone to misrepresent it - well, to me you're just as ot of integrity as they are.

I can hear my associates telling me all the reasons it's OK to ghostblog, ghostTweet etc. "CXO's use speechwriters, they need help learning to blog, it's OK if there isn't a byline, they don't have the time." BLAH BLAH, BLAH. Or there's that personal agenda, "But I need the money!" Let's take those one at a time:

I understand that sometimes companies need help learning to create a social media presence. No argument there. So help them learn - teach them to fend for themselves. Don't do it for them.

Just don't sell out your integrity for that fee.

More importantly - don't sell out your audience by misrepresenting the facts.

Audiences view social media as the safe ground for truth and integrity. It's the place where they can share and obtain real information in honest and meaningful ways. The place they can learn about prospective or current partners, get a feel for their thoughts and perspectives.

They trust us to deliver just that.

Are you?


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Are you Stuck in Failure? - By Rebel Brown

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