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The Grass is Always Greener

Guest post by: Rebel Brown

Article Overview: Greener pastures are like the sirens of the sea - they lure you in with promises of ease and opportunity - and then leave you wondering what happened as you find youself starting over in a strange land.

The Grass is Always Greener

I was reminded of how sneaky Gravity can be last week as I chatted with a dear friend of mine. She'd asked for my opinion on some of her new product programs - and so I was reviewing them with her.

As soon as I saw the new program - I asked myself WTF is going on? My friend has a strong reputation as a writer, thought leader and inspiration for a very specific target audience. Yet her new program was focused on an area where she had no credibility, no client success, nada. Worse yet, it didn't leverage her strong expertise and reputation in the best way.

I asked her why she was focusing in a new area. "Well, I need to make money and I'm not making as much money as I need in my current business - so I thought I'd go do something everyone wants and needs." Gravity Rule #1 - If you want to make money go into a market where everyone wants your offer. (Note: The area she was targetting has 100's if not 1000's of self-proclaimed gurus. Not exactly the place to find distinction much less stand out above the crowd.)

I asked why she picked that space. "Because I did it well for myself so others will know I can do it for them." Gravity Rule #2 - What I found valuable my customers will find valuable too. And because I did it once for myself everyone will know I can do it for them too. (NOTE: Credibility comes from repetitive success - not from a single experience.)

I asked about her current focus - why she was throwing it away? "Because it's not working as I want. I'm doing everything I always did and it's just not selling, so I need to try something new." Gravity Rule #3 - if everything I've always done isn't working anymore - I need to shift my focus. There has to be a new place to go where I can be successful. (NOTE: Throwing your expertise away to move into new and saturated areas is not a strategy for success.)

In the end - we came to the agreement that she would focus back on her current market. That's where her distinction and power live - not on the other side of the fence. What she needed was to bring a fresh perspective to her strong value, to see it and her market with new eyes and approaches. She did not need to abandon that strength in search of greener grass. She simply needed to feed her own grass in new ways.

How often do we abandon ship to swim for the brighter lights - when in fact our own ship can shine strongly if we only shift the way we are looking at our business?

In this 21st century economy - everything shifted. But that doesn't mean we need to shift away from our value to seek the greener grass. In fact - our value may be just what the new economy needs. All too often we simply need to shift the way we package, discuss and promote that value - mapping our value to the new economy needs of our known markets.

Greener pastures are like the sirens of the sea - they lure you in with promises of ease and opportunity - and then leave you wondering what happened as you find yourself starting over in a strange land.

Before jumping to greener pastures - ask yourself one question.

How can I seed my own pastures to be green again?

Sometimes you do need to move on. But with greener pastures comes the need to start over. And as we all know - starting over is usually not the best way to power immediate revenues, or growth. No matter how big or green that pasture may be.

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Article Tags: gravity rule, greener pastures, make money, value mapping



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