Like this article? PLEASE +1 it! Evan Signature
Evan Carmichael Top Header
Share for a Cause









Three Strikes for Customer Service

Written by: Rebel Brown

Article Overview: All I wanted was to buy an iPhone.

Free Download - Do You Think Like Your Customer? By Rebel Brown
Name: Email:

Three Strikes for Customer Service

"I'm sorry, we can't find a way to sell you your iPhone. You'll have to wait." Those are the last words I expected to hear in the AT&T store. I'd run in all excited to purchase my new iPhone yesterday. You see, my Palm Centro is on its last legs. After playing with my friend's new iPhone on Sunday, I was jazzed.

I ran home on Sunday night and placed an order with Apple. I even paid for fast shipping, so I could get it ASAP. Yes, immediate gratification was in charge! Monday morning, I received a notice from Apple, stating that the phone would arrive by Friday or the following Monday. You call that ASAP shipping?

Strike #1 Apple.

I called Apple's customer service desk, and explained my situation to the nice man in India five times. He kept explaining that five to six days was fast shipping. In whose world?

Strike #2 Apple.

He finally accepted my opinion on his fast shipping, after I explained my locale and situation. I live 6 hours from the Apple distribution warehouse so a week is not ASAP. After much pushing and begging, he offered to reverse the order so that I could go buy the phone in a local store. I remember thinking "Why does buying something have to be so hard?" Little did I know...

I headed out later on Monday to the local ATT store to buy my new iPhone. I was so excited - I love new toys! I found a salesman, Jeff, who got a kick out of my excitement! We picked out my iPhone, accessories and headed for the checkout. Jeff entered my phone number, started to check me out - and then got this confused look on his face. "Have you already bought an iPhone?" Ah, the Apple thing. I explained what had happened. He shook his head and took a deep breath.

"I have to talk to my manager. I don't think we can sell you a phone."

WHAT???

Long story short. Apple did cancel the order. But it takes 3-4 days for Apple to clear the transaction from ATTs system. In the meantime, they put a hold on my ATT account - so no new purchases or changes can be made. So basically - I can't have a new phone until Apple's system releases my account. You gotta be kidding me? What transactions takes 4 days to clear in this digital age??

Strike #3 and you're OUT Apple.

I'm a customer ready to make a purchase. I have cash in hand. And I can't buy?

To be fair - the ATT manager offered to sell me an iPhone at full price for the week. I'd return it when Apple released my account. ATT would sell me a new one at the discount for my upgrade - and then THROW AWAY the brand new iPhone I bought at full price. OMG - what a waste!

I declined. That just didn't seem fair to poor ATT. Just because Apple can't ship in a timely way and saw fit to highjack my account, why should ATT pay for it?

So here I sit, no iPhone and helpless to do anything about it.

Sigh, I can't even go buy a Blackberry Storm. They stopped me from buying anything. I called Apple again and finally found a manager after a long begging session with another outsourced rep who badly needed to buy a clue. That manager stepped up and attempted to get my iPhone here sooner, due to my inconvenience. So I'll have a phone by Wednesday (we hope). Now why didn't the first rep offer that same timeline???

I give Apple three strikes and a BIG OUT for Customer Service.

What do you think?


Related Articles
  The Power of Advertising Proven During the Great Depression
  Filling the Sales Pipeline?
  The Success Syndrome
  Tips for Improving Customer Service
  Flying Chickens

Home > Marketing > Rebel Brown > Three Strikes for Customer Service
Article Tags: amp, apple, checkout, customer service desk, deep breath, distribution warehouse, excitement, immediate gratification, india, iphone, last legs, local store, monday morning, new toys, nice man, palm centro, phone number, six days, strike 1

About the Author: Rebel Brown
RSS for Rebel's articles - Visit Rebel's website

For over twenty years, Rebel Brown has positioned and repositioned technology companies for high-velocity growth.  She’s recognized for her expertise in business and market strategy, corporate and product positioning and go-to-market launches.

Rebel’s best selling market strategy book, Defy Gravity, is a guide to creating Powerful Market Positions in today’s new economy.

Rebel has been featured in media including Forbes, Entrepreneur, Inc, Business Insider, Startup Nation, ChangeThis.com, First Business TV, Exceptional People and more.

Visit www.RebelBrown.com for Rebel's thought-provoking and informative videos and articles.


Click here to visit Rebel's website
Dashed Line

More from Rebel Brown
If You Cant Say Something Nice
Your Customers Are Your Most Valuable Asset
The Company Your Keep
Just Say No
Stop with the 4letter Words


Related Forum Posts
Re: Service Or Product? Re: Service Or Product? - I agree with starting a Service-based Business in the economy. Here is what I think is critical: 1. Researching that your Service business has a market. 2. Marketing the Service with as much leverage as possible. 3. Product-izing the Service (aka Package Expert Knowledge). This will only help elevate you as "the" expert in your niche and make you accessible to people in different price points.
Marketers, Learn What You Can, Cannot Control Online Marketers, Learn What You Can, Cannot Control Online - I am a Customer Service Representative in my company so naturally every once and a while I get angry customers fed up with my companies policies. Oh! I remember one day on my way home from school I was walking by a gas station and there was a man with a huge cardboard sign outside a small car mechanic business telling people not to go there because they are crooks. I am pretty sure they lost tons of business. I know my mama kept away from there after I told her about it. I found it pretty funny. I wonder if the guy got arrested or fined though....
Wearing different hats in Business Wearing different hats in Business - I have a business that produces beautiful custom rugs for home and business environments. Different hats that I'm wearing... Rug Fabrication - 10 [i:21cr28m8](partially outsourced to an outfit here in the US)[/i:21cr28m8] Customer Service / Sales - 8-10 Bookkeeping - 1 Marketing - 6 Website development - 5 [i:21cr28m8](mainly outsourced)[/i:21cr28m8] SEO, SEM - 6-8 Accounting - [i:21cr28m8](outsourced)[/i:21cr28m8]
Re: Two Useful Books To Help You Focus On The CLIENT Re: Two Useful Books To Help You Focus On The CLIENT - Hi David, To add to your thread, I'd like to recommend Jonathan Tisch's "Chocolates On The Pillow Aren't Enough: Reinventing The Customer Experience". Tisch's book includes content on "Welcoming Customers", "The New Art of Customization", "The Challenges of Customer Diversity" and "Offering Something Extra to Your Customers" to name a few.
Who Said Twitter Doesn't Work...? Who Said Twitter Doesn't Work...? - Last month, the BBC World Service programme, The Strand, featured 21 year-old Icelandic pianist/composer Olafur Arnalds. Arnalds achieved extraordinary success through his internet-led project to compose 7 tunes in 7 days, post them on his website and then post links to it via TWITTER. As a result his website got thousands of visitors eager to listen to his music, catapulting him to fame and bringing his music to the attention of the BBC, who featured an interview with him on the World Service programme, The Strand! So who says Twitter doesn't work? (HINT: It does help if you have something uniquely your own that other people want to get hold of...)


Share this article with your friends. Fund someone's dream.

Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.



Featured Article


Bottom Footer
Share for a Cause












Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!
Name:
Email:
Popular Articles

Sales Courage and Resilience

Email Marketing Made Easy #11 - Avoiding Spam

Earn More Money - Easy Home Business Ideas

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.