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Three Strikes for Customer Service

Three Strikes for Customer Service

"I'm sorry, we can't find a way to sell you your iPhone. You'll have to wait."

Those are the last words I expected to hear in the AT&T store. I'd run in all excited to purchase my new iPhone yesterday. You see, my Palm Centro is on its last legs. After playing with my friend's new iPhone on Sunday, I was jazzed.

I ran home on Sunday night and placed an order with Apple. I even paid for fast shipping, so I could get it ASAP. Yes, immediate gratification was in charge! Monday morning, I received a notice from Apple, stating that the phone would arrive by Friday or the following Monday. You call that ASAP shipping?

Strike #1 Apple.

I called Apple's customer service desk, and explained my situation to the nice man in India five times. He kept explaining that five to six days was fast shipping. In whose world?

Strike #2 Apple.

He finally accepted my opinion on his fast shipping, after I explained my locale and situation. I live 6 hours from the Apple distribution warehouse so a week is not ASAP. After much pushing and begging, he offered to reverse the order so that I could go buy the phone in a local store. I remember thinking "Why does buying something have to be so hard?" Little did I know...

I headed out later on Monday to the local ATT store to buy my new iPhone. I was so excited - I love new toys! I found a salesman, Jeff, who got a kick out of my excitement! We picked out my iPhone, accessories and headed for the checkout. Jeff entered my phone number, started to check me out - and then got this confused look on his face. "Have you already bought an iPhone?" Ah, the Apple thing. I explained what had happened. He shook his head and took a deep breath.

"I have to talk to my manager. I don't think we can sell you a phone."

WHAT???

Long story short. Apple did cancel the order. But it takes 3-4 days for Apple to clear the transaction from ATTs system. In the meantime, they put a hold on my ATT account - so no new purchases or changes can be made. So basically - I can't have a new phone until Apple's system releases my account. You gotta be kidding me? What transactions takes 4 days to clear in this digital age??

Strike #3 and you're OUT Apple.

I'm a customer ready to make a purchase. I have cash in hand. And I can't buy?

To be fair - the ATT manager offered to sell me an iPhone at full price for the week. I'd return it when Apple released my account. ATT would sell me a new one at the discount for my upgrade - and then THROW AWAY the brand new iPhone I bought at full price. OMG - what a waste!

I declined. That just didn't seem fair to poor ATT. Just because Apple can't ship in a timely way and saw fit to highjack my account, why should ATT pay for it?

So here I sit, no iPhone and helpless to do anything about it.

Sigh, I can't even go buy a Blackberry Storm. They stopped me from buying anything. I called Apple again and finally found a manager after a long begging session with another outsourced rep who badly needed to buy a clue. That manager stepped up and attempted to get my iPhone here sooner, due to my inconvenience. So I'll have a phone by Wednesday (we hope). Now why didn't the first rep offer that same timeline???

I give Apple three strikes and a BIG OUT for Customer Service.
What do you think?





Three Strikes for Customer Service - To learn more about this author, visit Rebel Brown's Website.

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David Acheson
David Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns.  David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website


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Rebel Brown
(Visit Rebel's Website) For over 25 years, I've created strategies and then launched companies and products within the information technology arena. I've personally launched over 75 products and/or companies as a consultant. I specialize in companies with great value who are seeking to reinvent and/or optimize themselves at the start-up, expansion or turn-around stages. I also work with leading Venture Capital firms to support their portfolio and investment operations. I write a strategy and marketing blog, Phoenix Rising, and am also called upon by leading industry executives, publications and investors for insights and contributions. I'm lucky enough to have been named one of the Top 100 Women in Computing. For more strategy and positioning tips: Read my blog, Phoenix Rising: http://blog.PeopleWhoKnow.biz Go to my website: www.PeopleWhoKnow.biz

Rebel Brown is a Platinum author on EvanCarmichael.com
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