Tweet

Walt is Rolling in his Grave

Guest post by: Rebel Brown

Article Overview: The new Mickey feels like Disney prioritized profits over a brand, a brand we've trusted with our kids for over 50 years.

Walt is Rolling in his Grave

I grew up with a happy friendly Mickey - ready to lend a hand to support his fellow 'Toons' and always there to brighten the day with a smile. Mickey was the symbol of good clean living, family values and All American spirit.

I still remember meeting Mickey for the first time in Disneyland - at the ripe old age of six. I couldn't stop talking about him for weeks. I slept in that autographed Mickey T shirt until I was too big to fit into it anymore.I think I still have it somewhere in my memory boxes. Mickey was my hero.

The new Mickey is scary.



Disney created 'Epic Mickey" for an upcoming Nintendo Wii game. From what I've read - this new Mickey is dark. He even turns into a rat in the game. Bad Mickey is joined by a nasty robotic Donald Duck too. The theme of Epic Mickey seems to be 'No More Mr. Nice Guy' - with all of our favorite Toons airing their dark side for our children - all in the name of family entertainment.

The wholesome civilized Mickey I loved is too boring for today's kids. Mickey wasn't edgy enough to attract, much less keep, their attention. How could he? A child gets to shoot and kill as soon as they can hold a joystick. Blow up the enemy, destroy entire worlds. How can Nice Mickey hold a candle to the thrill of death and dismemberment?

Disney leaders felt they needed a nastier Mickey to attract today's kids. What better chance than with a hot seller like Nintendo's Wii as a partner in crime? Almost every family has a Wii. Once again, Mickey can return to the heart of the family. As a badass rodent on a mission.

What is Disney thinking?

The Wonderful World of Disney came into my childhood home every Sunday night. We gathered around the TV, laughed and cried as stories of life and wonder beamed into our living room. When Tinkerbell scattered her golden dust across the magic castle, I jumped with glee. Disney was family entertainment - wholesome, honorable, inspiring and magical. Even in recent years, as entertainment has turned violent - Disney was the one brand my friends trusted with their kids. If it was Disney, you could depend on it being safe, civilized entertainment.

I understand keeping up with consumer demand. But I also understand the responsibility that comes with decades of customer trust. In Disney's case, that trust involves our children, our future. That's a big responsibility. The new Mickey is proof to me that Disney has put profits at a priority over responsibility. They've caved to the trends - and taken their own step down the slippery slope toward the dark side - beyond civilized behavior.

What are we teaching our kids?

A civilized society is one of culture and grace, intellect and science, art and music. Violence is the exception in civilized worlds, not the rule.

Ancient Rome began its slide with the rise of violence. Slaves were tortured, conquered enemies publicly disemboweled or crucified. The elite drank and made merry as gladiators killed animals, slaves and ultimately each other in the most horrible of ways - all for entertainment.

That sounds like some of today's gaming entertainment, doesn't it?

I wonder if Epic Mickey is set in the Coliseum?

Related Articles
  About Walt Disney
  Walt Disney Florida
  Walt Disney World
  Walt Disney Resort
  What's Your Dream Worth?

Article Tags: american spirit, better chance, blow up, childhood home, death and dismemberment, donald duck, family entertainment, family values, glee, golden dust, heart of the family, magic castle, memory boxes, mickey, nice guy, nintendo wii, partner in crime, rodent, wii, wonderful world of disney



Related Forum Posts
Re: 2 New famous entrepreneur features - Thanks Evan These are truly inspirational, I really enjoyed them. Have Twittered the Walt Disney and will do the Hines one as well. It's true that to succeed in something you need to have a passion for it. MichelleJ
Re: My Favourite 7 Boldest Entrepreneur Moves of All Time - Lots of very bold moves in that list. I will vote for Walt Disney as the best. I'm not sure what I would add to the list. Too many of them to pick just one.
Re: 2 New famous entrepreneur features - John M. Rowley's "Believe it is Possible" speech is a great addition to the Walt Disney story as well. Very inspirational. Thanks for sharing Evan. I've seen the first one, but I'll have to check out the second one as well. It's good to view things like this every once in a while. Keeps you motivated when you don't feel like you can keep going.
Profile: Julia Cameron: journalist, screenwriter, poet, nove - Julia Cameron will be one of our featured speakers at the Ladies Who Launch NYC Speaker Series taking place on April 28. Click for more info. Julia Cameron is an accomplished journalist, screenwriter, poet, novelist, and playwright. But mention her name in conversation and inevitably it will be linked with The Artist's Way, a workbook for those looking to discover or re-discover their creative selves, which was initially published in 1992 and has sold over 3 million copies. Cameron grew up in Chicago and began her career writing for the Washington Post and Rolling Stone (where she met director Martin Scorsese, whom she married in 1975 and later divorced). While married to Scorsese, she worked on the screenplays for two of his major films: Taxi Driver and New York, New York. Cameron's first musical, Avalon, was staged in 1998. At 60, Cameron continues to follow the advice she espouses in The Artist's Way: jotting down her thoughts daily in her "morning pages" and channeling her artistic vision into a variety of projects. Below, read how Cameron fends off writer's block (yes, even she suffers from it sometimes), calls on friends for guidance, and dispels the myth that writers need to be miserable to be good. what we learned from julia: "If you're good at doing one thing, you should keep doing it. In England, writers are novelists, playwrights—the word 'writer' covers a wider spectrum of activity." She also said to take a bet on yourself; she did, and it's paid off. her true calling "I was born to write. All my brothers and sisters—there are seven of us altogether—are in the arts. My father was in advertising and mom had a master's degree in English and wrote poetry. By the time I was in sixth grade with Mrs. Klopsch, I was already writing short stories and poems." investigating journalism "My goal was to write short stories. When I was offered a job at the Washington Post, it seemed like a good way to kill two birds with one stone. I enjoy writing in any form. I was proud of my Rolling Stone pieces. I wrote one about E. Howard Hunt's children. I remember getting in trouble with William F. Buckley. He called my house in Chicago because he thought it was a terrible thing I'd interviewed the children—he was their godfather. My first taste of celebrity was getting a good scolding. During my 20s I was a blind beginner. In my 30s I was a lot more conscious about what I wrote." screenwriting savvy "My early screenwriting was for my husband at the time, Martin Scorsese. I worked on Taxi Driver and on New York, New York. When Marty and I got divorced, I had a screenwriting career to pursue. I sold movies to Paramount. They bought the movie but didn't make it. I was frustrated, so I took the money I earned writing for Miami Vice and made a feature film in Chicago." sobering experience "1978 is the year that I got sober. My wild ways came screeching to a halt. I needed to find a way to write sober. I had always associated writing with drinking. We have a mythology around creativity that's destructive. We think you have to be broke, alone, neurotic, addicted. None of these things is true. When I got sober, I had to find a way to work soberly. I was 29, and I had a daughter who was a year old." do it for love, not money "I've never had to be paid to write. I published two novels. I have a musical opening in Chicago in the fall. Last year I had a play in L.A. The trick is to not need a guarantee and to be willing to write no matter what. Right now I'm writing a sequel to [my novel] Mozart's Ghost, which came out on Valentine's Day. I did the novel without a contract. I bet on myself." the power of friendship "It helps if you have friends who believe in you. My friends read my first drafts. A lot of times they will believe in a project when I'm getting rejected. We underestimate the importance of having one strong friend. The telephone is a wonderful ally to combat the isolation of being a writer, as is e-mail. If you know what your friends are doing, it's harder to feel lonely. I also think writing is its own companion. You're not lonely when you're actually writing." a typical day, the artist's way "I get up late. If I can, it's noon. I write my morning pages first thing. I ask for guidance and sit quietly and see if there's anything I need to be doing. I usually work on the music [for my upcoming musical]. I have a collaborator, Emma Lively, and we've written three musicals together. We work for a few hours. Then I put in a couple hours of prose writing. I sometimes don't get out of the house until 5:30. I try to get a walk in every day." overcoming writer's block "I use the same unblocking tools that I teach my students. They make you much more alert to the signals. I grapple with writer's block right away. Morning pages [three pages of writing about anything that comes to your head] are one such tool. I've been writing them for 25 years. In The Artist's Way, I also write about "blasting through blocks." By listing any angers, fears, and resentments related to a project, that often clears the decks right away. Emma and I have been hired to write music for a one-woman show. I feel blocked around it. I take a look at my ego—I'm not used to working FOR people anymore. I need to be a beginner again. Hopefully once I surrender my need to be the boss, it'll work out." favorite books "Tim Farrington is my favorite writer. He's written two books—The Monk Downstairs and The Monk Upstairs. He's so funny and deft, and he was the inspiration for me to write Mozart's Ghost. I dedicated the book to him." daily must-reads "I read a little teeny book called Twenty-Four Hours a Day that was put out by Hazelden. It's a meditation book. I also read Creative Ideas by theologian Ernest Holmes, which was originally published in 1934. They just re-released it, and I wrote the intro. Right now I'm reading My First Five Husbands by Rue McClanahan and Drinking: A Love Story, a memoir by Caroline Knapp." most rewarding career moment "I think I'm sort of singular in that I like book tours. I meet people who say I used your tools and they changed my life and this is what I did with them." scariest career moment "Watching my first musical go up in 1998. It's scary. I just heard the music so beautifully in my head that it was hard to deal with some of the compromises of getting it on the stage. I was sitting in the back of the theater saying, 'It's brilliant. It's awful." on networking "I think it's most important that we do the work and then have something to network about. Sometimes people want networking to be a shortcut or a guarantee. Networking gives you a sense of the possible. I have a number of women friends in their 70s and 80s and they are a tremendous source of inspiration. One runs a horse ranch. One got a master's in poetry at 75. One is in her 80s and is still an active actress. I believe that other women are inspirational." parting thoughts... -"I am happiest when ... I'm writing." -"Success to me means ... creativity." -"The public figure I wish most would read The Artist's Way is ... Warren Beatty. I don't know if he has." -"I will always think of myself as ... a good horseback rider." -"My business would not have happened if ... I waited for guarantees." -"The most important thing I do every day is ... stay sober. I have 30 years without a drink." This Featured Lady was profiled by Michele Shapiro, a writer living in New York City.


Share this article with your friends. Fund someone's dream.

Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.

Tweet

Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!

Name:
Email:

Popular Articles

How to develop the best lateral thinking skills

Improve E-mail: Avoid the Quicksand

E Mail Marketing Campaigns

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.