|
|
Like this article? PLEASE +1 it! |
|
What If?
Written by: Rebel BrownArticle Overview: The past doesn't represent out future - so why do we spend so much time focused on it?
![]() |
Free Download - Do You Think Like Your Customer? By Rebel Brown |
What If?
The past doesn't represent out future - so why do we spend so much time focused on it?
Maybe we can see more clearly in the rear view mirror. After all, hindsight is 20/20. Maybe it's because we're searching for facts as the basis of our planning - and facts do live in the past and present. Future facts are, well, nebulous.
Maybe it's a habitual thinking pattern that we pass along from generation to generation. After all, when someone asks who we are - we tell them about our past and present. How often do we share where we are going as a way of introducing ourselves?
The future is a fuzzy thing - unknown, out of our control. The past is known and, well, we certainly control it now. We can even change it to match what we want to believe or prove.
Our fascination with the past can limit our future success.
Using the past to predict the future is a commonly accepted way of thinking and planning in business. Unfortunately it leaves a lot of opportunity on the table, especially when change is a constant.
The past does have great value and an important place in our corporate thinking. We learn valuable lessons from our past mistakes and successes - knowledge that we can apply to our current and future situations. We just need to keep the proper perspective.
While we're taking stock of the past, everything has already changed.
When we model the past, project it into our future and then base our business decisions on those projections - we're betting our business on 'facts' that are often far past their prime. The market we served, that competitor we knew how to beat are different now. What was high value six months ago may be 'me too' today.
Our future is in our possibilities and potential, not in our past givens.
When we focus on what could be, we think and act differently than we do when focused on what's a given. We expand our horizons, transform our thinking from the limited status quo to the future's unlimited opportunity. We open the doors to new possibilities.
An important part of strategy and planning is a focus on what can be. Instead of asking "What was?", try a new approach. Gather up your experience and learning. Then do something different.
Look to the future and ask... 'What If?'
Article Tags: business decisions, competitor, fascination, generation to generation, hindsight is 20 20, horizons, important place, possibilities, proper perspective, rear view mirror, six months, successes, taking stock
|
About the Author: Rebel Brown RSS for Rebel's articles - Visit Rebel's website For over twenty years, Rebel Brown has positioned and repositioned technology companies for high-velocity growth. She’s recognized for her expertise in business and market strategy, corporate and product positioning and go-to-market launches. Rebel’s best selling market strategy book, Defy Gravity, is a guide to creating Powerful Market Positions in today’s new economy. Rebel has been featured in media including Forbes, Entrepreneur, Inc, Business Insider, Startup Nation, ChangeThis.com, First Business TV, Exceptional People and more. Visit www.RebelBrown.com for Rebel's thought-provoking and informative videos and articles. Click here to visit Rebel's website Changing My Game Ill Do It Tomorrow Theres a Hole in the World 2 Sure Signs of Gravity Ahead Stop Blaming Sales |
Related Forum Posts
Share this article with your friends. Fund someone's dream.
Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.
Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!
Severance and Separation Agreements
Adapting to Technology and the Internet
Qualities of Leadership Part 1
Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.



