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Zero Gravity Business - Expedia in Flight

Guest post by: Rebel Brown

Article Overview: A big Rebel Yell to Expedia - for listening to their audiences, ditching the way they'd always done it and solving a big problem for their buyers along the way. A Zero Gravity Business example at it's finest!

Zero Gravity Business - Expedia in Flight

Differentiating value in the online travel market has to be one of the toughest marketing and strategy challenges around. When everyone can Google and search for the lowest fares - how do you compel customer loyalty? Expedia is doing just that with its latest twist for air travel. Check out the video below and see just how much Gravity they've ditched!

Expedia just solved the bane of all frequent travelers - having to stick with one airline's schedule instead of picking your best routes and timing for what YOU need. Mixing and matching airlines for a low fare hits travelers right where it matters - helping us get where we want to go in the most time efficient (time and dollar) manner. That's a nice Zero Gravity move!

A big Rebel Yell to Expedia - ditching the way everyone had always done it while solving a big problem for their customers.

Now that's a Zero Gravity Business example at it's finest!

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Article Tags: air travel, airline, airlines, bane, business example, customer loyalty, expedia, frequent travelers, google, low fare, marketing, rebel yell, strategy challenges, travel check, travel market, zero gravity



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