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Andrew Loos Articles

Written by: Andrew Loos

The Science of Event Staffing - Click To Read Article
Everything is in place. Permits. Vendors. Location. Spectacular pre-buzz canvassing. The branded vehicle is anchored in a high visibility area, turning more heads than a Brangelina sighting. At this moment, anyone within a mile radius wants to engage with your client's brand. That feeling of hard fought accomplishment falls over your agency. Then it happens.

Science of Staffing: 3 Common Staffing Mistakes and How to Avoid Them - Click To Read Article
A true solution will usually only present itself after all miscalculations, misinterpretations and misjudgments of the mistake have been properly identified and (GULP!) accounted for. Knowing the most common mistakes on a promotional event is important, but it’s only half the battle for an event marketing agency. Learning from it is the other. Lucky for you, some other poor schlub has already muddled his way onto this list (shut it)- so you can jump straight to the solution instead of going through the grief and embarrassment of losing the respect of your favorite client. That said, please allow me to digress to a few common delusions...

Science of Staffing: LARGE Events (Pt. 1) - Click To Read Article
Yeah, your event might be a miniscule three hours long, but guess what? You have 200 people working it. That means you have the daunting task of converting a couple hundred contracted Brand Ambassadors into a couple hundred brand loyalists in a relatively short amount of time. Start here.

Science of Staffing: LARGE Events (Pt. 2) - Click To Read Article
Since it’s impossible for a field marketing agency rep to be present at every single program, you must make sure your Leads, managers and/or FMM are communicating effectively.

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About the Author: Andrew Loos
RSS for Andrew's articles - Visit Andrew's website

Andrew Loos is a Co-Founder and Managing Partner at Attack! Event Staffing, Field Support & Guerrilla Services. He currently heads up the strategic alliance division within their Los Angeles branch. Andrew's background and inspiration were molded in the emerging guerrilla marketing movement of the late 90's. Since joining Attack! his commitment has been re focused to evolving practices around the execution of agency-driven experiential programs. About Attack! Marketing and Promotions: Attack! is a field marketing agency, partnering with agencies to provide staffing resources, promotional support, logistics, and fulfillment focused on developing successful brand experiences. At the core of our success is turn-key field marketing services, enabling agencies to deliver the best in field marketing, guerrilla and non-traditional marketing, and out-of-home media. Since 2001, Attack!'s award winning team has worked with agencies to promote over 400 of the country's best brands.

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More from Andrew Loos
Science of Staffing 3 Common Staffing Mistakes and How to Avoid Them
Science of Staffing LARGE Events Pt 2
Science of Staffing LARGE Events Pt 1
The Science of Event Staffing


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