Andrew Loos Articles

The Science of Event Staffing - Click To Read Article
Everything is in place. Permits. Vendors. Location. Spectacular pre-buzz canvassing. The branded vehicle is anchored in a high visibility area, turning more heads than a Brangelina sighting. At this moment, anyone within a mile radius wants to engage with your client's brand. That feeling of hard fought accomplishment falls over your agency. Then it happens.

Science of Staffing: 3 Common Staffing Mistakes and How to Avoid Them - Click To Read Article
A true solution will usually only present itself after all miscalculations, misinterpretations and misjudgments of the mistake have been properly identified and (GULP!) accounted for. Knowing the most common mistakes on a promotional event is important, but it’s only half the battle for an event marketing agency. Learning from it is the other. Lucky for you, some other poor schlub has already muddled his way onto this list (shut it)- so you can jump straight to the solution instead of going through the grief and embarrassment of losing the respect of your favorite client. That said, please allow me to digress to a few common delusions...

Science of Staffing: LARGE Events (Pt. 1) - Click To Read Article
Yeah, your event might be a miniscule three hours long, but guess what? You have 200 people working it. That means you have the daunting task of converting a couple hundred contracted Brand Ambassadors into a couple hundred brand loyalists in a relatively short amount of time. Start here.

Science of Staffing: LARGE Events (Pt. 2) - Click To Read Article
Since it’s impossible for a field marketing agency rep to be present at every single program, you must make sure your Leads, managers and/or FMM are communicating effectively.


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