Jane Hendry Articles

Which Marketing Solution is Right for You - Click To Read Article
This article explains the various options available for consultants, coaches and self-employed professionals to learn more about marketing or to get help with it. If you want to improve your results and get better ROI on all of your marketing investments, you need to be aware of what is available to you and how well those options work.

The 7 myths of marketing a service business - Click To Read Article
Myth 1: Marketing is a cost, not an investment When you spend time and money randomly on marketing, then it probably is an expense because you\'re not generating a return on the resources invested in it. Many people make the mistake of emulating the marketing tactics of large companies (such as image advertising) that just don\'t produce good returns for small businesses. The fact of the matter is that small businesses have to produce BETTER marketing than large businesses because they can\'t afford to make mistakes by dropping hundreds or even thousands of pounds/dollars onto campaigns that don\'t work.

Successful Businesses vs Struggling Businesses - Click To Read Article
What\'s the difference between successful businesses and struggling businesses? Or why do some firms flounder whilst others flourish? Have you ever noticed how some businesses seem to do extremely well, and go from strength to strength, whilst the majority just seem to muddle along?

How To Get Paid - Click To Read Article
When I first started my business, a colleague suggested to me that I bill my clients based on the results I created for them. It was an appealing idea at the time - after all, who wouldn\'t take me up on that offer, and so long as I performed, I\'d get paid. Sounds too good to be true? It probably is. Here\'s an article that discusses charging models and why being paid on results, popular as this is becoming, may not be your best option.

Are You Wasting Time and Money Marketing to the Wrong People - Click To Read Article
Are you wasting time, money and energy targeting the wrong people? Read this article to fnd out who your best clients are likely to be and why you should focus all of your marketing efforts on them, instead of trying to market to the whole world.

10 Tips For Marketing Your Business With Public Speaking - Click To Read Article
10 Tips on how to market your business with public speaking - if you\'re not using tips no 9 and 10, then you\'re probably losing a lot of business!


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