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Guest post by: Neil Howe Become an Author

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The idea of a franchise conjures up big name chains and superstores like McDonald's, Dunkin Donuts, Pizza Hut, Dollar Tree, UPS, Circle K etc., but the daunting issue with these successful stores are the huge buy in fees ranging to one of the smallest Subway at about $80,000 to the Millions for some food chains like McDonald's and Sonic.

To follow these successful models means shelling out that vast amount of money and not make a profit for 3-4 years in many cases. The kicker is, you still don't have control of your business. You are a manager that has to follow corporate rules, but it will be your butt if the franchise fails.

The latest and hottest franchise is not what you may be thinking of. So many businesses and non-profit organizations are really struggling to make it as the economy is still struggling to get back on track. So, in a down economy, there are always a few businesses that benefit from the hardship.

The incentive industry is one of those that is bursting with success stories, both in the business incentive and fundraising departments. Individual franchise owners are landing contracts with big businesses and organizations who are looking for some added value to get increased sales and profits or donations.

There are so many businesses and non-profits who are looking for help with their marketing and being a franchise owner in the incentive industry means you can get in front of all these people and give them the solution to their problems.

The reason this is one of the hottest franchise opportunities right now is it is a win-win-win for the three parties involved. The business or fundraising organization are happy with their increased sales and donations. The incentive company are happy that their certificates are being sold and the franchise owners are happy they are making a profit from each and every sale.

The better news is that most of the business is repeat business. Once businesses and non-profits see that the incentives are a success, they will want to repeat the process and will look at other products and be a customer for years.

Each new client being a potential repeat customer means sales and profits keep increasing each year. Word of mouth sales in the fundraising department especially account for a large portion of new contracts. There are no buy in fees for this opportunity which make it attractive to anyone with sales and marketing and people skills. Knowing that 10% of the population is unemployed and the market is hungry and begging for help it is easy to see why the incentive industry is the latest and hottest franchise opportunity today.

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Referred by: http://jaykubassek.com

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