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My Story Marketing- What is it?

Written by: Neil Howe

Article Overview: My story marketing is attraction marketing through story telling. Become the leader people want to follow.

My Story Marketing- What is it?

When you look at all the advertising on the internet, do you think of Times Square in New York with all the loud flashing lights and ads. crying out for your attention. There is so much to look at that it is hard to focus on one at a time. It would have to be something pretty interesting to capture your attention and keep your focus.

The advertising about online businesses are much the same. So many and so loud that it is easy to tune them all out, until- you find that one that is different from all the rest.

Now, the thing I don't get, is there is so much information about how to work the networking business properly, but still 95% of people are doing it all wrong.

People do not want to join a business- they want to join real people and leaders

"Everyone is looking for their WIZARD to help them in some MAGICAL way." (Dan Kennedy)

How do you become that wizard that people are looking for?

If you have heard Perry Belcher's "party" analogy, then you can see how moronic it is to run around telling your friends about how great your business is and ow much money you make and why you should be jumping on the bandwagon, then you will get pretty sick of them very quickly.

It is just not the thing to do, but that is EXACTLY what 95% of people do on Facebook, YouTube and all other web2.0 sites. And it Doesn't work!

If you were making new friends you would be telling about family and life experiences. Work might come up later in the conversation, but you have to get to know them a bit first and establish a relationship.

You must first establish trust through your story and build a relationship before you get into business discussions.

People are desperate for experts and leaders in the industry. If you look at it from a medical point of view, when you are sick, you go to see a doctor, not the bottle of Advil. Advil won't cure your problem if you have a broken leg. You have to go to a physician to set it properly.

Same can be said in business. If you are looking to build a business from home and generate traffic and leads, would you go to a company like Herbalife? No, you would go to a lead generation company first that is going to teach you how to generate traffic and leads for your business.

Then, just like the party, when you have established yourself as a leader, you would then talk about your Herbalife business when people ask you, "What do you do for a living."

Do you know your story? If not, then that is half your problem. You have to have your story out there for people to relate to.

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Article Tags: advertising on the internet, analogy, business discussions, flashing lights, jumping on the bandwagon, life experiences, networking business, new friends, perry belcher, point of view, real people, relationship, span style, style text, telling your friends, text decoration, times square, web2 0, wizard, youtube
Referred by: http://jaykubassek.com



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