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Banner Advertising - CPM vs CPA Costing Methods
| Guest post by: Gabriel Walton |
Article Overview: Many network marketers have little to no experience with banner advertising. This article will help you make your banner advertising more effective.
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Free Download - Writing Business Articles By Gabriel Walton |
Banner Advertising - CPM vs CPA Costing Methods
There are millions of people already using banner advertising. For those of you who are new to network marketing, or at least new to banner advertising, you really need to know the difference between CPM (cost per thousand impressions) and CPA (cost per action). The ability to utilize the knowledge of banner advertising and the difference between CPM and CPA could potentially save you hundreds of dollars and make you with even greater returns on investment.
CPM (cost per thousand impressions) is one method of billing that represents your costs if a website shows your banner advertisement one thousand times. An "impression" is the term used to describe when your banner advertisement loads on a website. Most websites only charge $2.00 to $5.00 as the CPM rate. Be wary of any website that offers a guaranteed click through rate or is wanting to charge much more than $5.00 - $6.00 as a CPM rate. Some websites are looking to take advantage of new or rather inexperienced network marketers by charging as much as $15.00 as their CPM rate.
CPA (cost per action) on the other hand, is another method of billing that represents how much you will be charged each time your banner advertisement has action taken on it. You can get some really good positions for fair pricing through most sites by using CPA, which can be improved even more when you contact the advertising agent for the website directly and negotiate a better rate. Some people are even able to negotiate rates as low as 40% of the original advertising rates.
So the question is how can this knowledge make your life easier?
That part is easily explained by the following.
- Once you have found a website that you want to run your banner advertising campaign on, contact the advertising manager (or whatever they call their position) and negotiate your CPA rate.
- Run a small test campaign with your banner advertising resources, i.e. banners and links.
- Figure out how well your test run did.
- If it did well contact that ad rep again and negotiate your CPM rate to run a larger banner advertising campaign.
If you are interested in learning more about how to market effectively or need education on marketing techniques, visit my site. Sign up for information on effective marketing strategies and marketing education. If you need any further guidance, feel free to contact me via email or through my blog.
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Article Tags: costing methods, effective banner advertising, network marketers
Referred by: http://jaykubassek.com
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About the Author: Gabriel Walton RSS for Gabriel's articles - Visit Gabriel's website "Knowledge is a weapon used to combat complacency, ignorance and failure. I hope to arm as many people as I can," he says. Visit my Blog at http://www.gabrielwalton.com.
Click here to visit Gabriel's website   Time is a Valuable Commodity Make it Work for You Creating an Effective Advertisement Direct Target Marketing Keyword Use Adding Phrases to Boost Traffic Writing Business Articles Do Not Be Afraid to Start a Home Based Business |
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Top 19 Copywriting books
- 1. Ogilvy on Advertising. David Ogilvy. Wiley.
2. Positioning: The Battle for your Mind. Al Ries and Jack Trout. Warner.
3. The New Positioning. Jack Trout. McGraw-Hill.
4. Tested Advertising Methods. John Caples. Prentice-Hall.
5. How to Make your Advertising Make Money. John Caples. Prentice-Hall.
6. Guerrilla Advertising. Jay Conrad Levinson. Houghton Mifflin.
7. Direct Mail Copy that Sells. Herschell Gordon Lewis. Prentice-Hall.
8. Sales Letters that Sizzle. Herschell Gordon Lewis. NTC Business Books.
9. Herschell Gordon Lewis on the Art of Writing Copy. Herschell Gordon Lewis. Prentice-Hall.
10. Romancing the Brand. David Martin. American Management Association.
11. The Art of Writing Advertising: Conversations with William Bernbach, Leo Burnett, George Gribbin, David Ogilvy, Rosser Reeves. NTC Business Books.
12. Confessions of an Advertising Man. David Ogilvy. NTC Business Books.
13. My Life in Advertising. Claude Hopkins. NTC Business Books.
14. Scientific Advertising. Claude Hopkins. NTC Business Books.
15. How to Become an Advertising Man. James Webb Young. NTC Business Books.
16. The Lasker Story as He Told It. NTC Business Books.
17. Advertising Concept and Copy. George Felton. Prentice Hall.
18. The Copy WorkShop Workbook. Bruce Bendinger. The Copy Workshop.
19. Hey, Whipple, Squeeze This: A Guide to Creating Great Ads. Luke Sullivan. Wiley.
This should keep you busy for at least a year.
Enjoy!
Re: Why Some Websites Sell and Others Don’t?
- There is myth that if you build websites people will come. It is never through, you need to do a lot of things to make your website to work. You have many models of attracting traffics to your site.
PPC
Article Marketing
SEO
Press Release
Banner Ads
Forum Posting
Classified Advertising
Media Buying
Solo Ads
and a lot of more. If you are not doing any of the above your websites will just be one of the millions of the unknown sites in cyber space
General Guidelines to sale
- Without knowing more about your market, company, products, etc. all I can do is provide a general answer.
Determine who is your ideal prospects, craft an offer or two that you believe, based on information you have about your market, company, prospects, etc., these ideal prospects will respond favorably to and then deliver the message.
Methods of message delivery might include telephone calls, in-person visits, mail/email, advertising, etc.
Does that help?
Ideas for developing my business
- Advertising is the life-blood of any magazine. Get some advertisers and you're set. You've got your target market, now start working on the "buzz" around the mag.
Good Adwords Books?
- I've just purchased "Ultimate Guide to Pay-Per-Click Advertising" by Richard Stokes.
Has anyone read it, and if so what do you think?
Does anyone have any other recommendations for books relating to Adwords?
Thanks,
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