Creating an Effective Advertisement - Direct Target Marketing
While running a business of any kind, advertising is the only way to generate leads and sales. Unfortunately, running an advertisement is not as easy as it may seem. Ineffective ads can result in wasted advertising resources, lost leads and lost sales. All of this costs your business money. The best way to generate traffic to your website or business is to implement direct target marketing.
The first thing you need when deciding whom an advertisement is targeting is a person. Create an imaginary friend, if you will. This person needs to be specific and detailed. Ask the question, "Who am I marketing to?" Start out with a name. You may just want to call this person Bob, Mary or John. Ultimately, the best person to market to is you.
With your target named, now your target must be defined. Ask the question, "why did I get into this business," or, "Why would I want this product?" Create an age, residence, family, job for your target, and apply your answers to them. Remember to be specific.
An example of a developed target person could be something like this:
-John Payme-Wants to work from home.
-Age: 30
-Current income: $30-40000/year
-Married
-1-3 children ages 3-8 years old
-He currently has a two-income family and would like to offer his wife a chance to stay at home with the children.
-He wants to work from home to spend more time to be with his family.
-He has tried a few times to make money online. Has a little experience with affiliate programs but is disinterested in their small payouts.
-He would like to live in a nicer neighborhood and maybe have a nicer home.
-He wants to supplement his income and eventually quit his job, maybe he is saving for a family vacation to Europe.
-He desires a H3 Hummer with tinted windows and an in-dash DVD player, but drives a beat up 1979 Honda Civic.
Note how this person is defined even to the small detail of the extra features in his dream car, or family vacation spot. You want to remember that even though this not a real person, you need to be able to have a conversation with them. You need to be able to interact with this person because this is who your prospective customer or client will be.
In having a detailed market target, or your own "John," you will be able to overcome the obstacles of wasting advertisement resources, and monetary losses due to lost leads and sales. You will see an improvement in traffic to your website or calls to your business using this method of advertising. If in doubt try it out, but if you develop a detailed person that you are marketing your product or services to, and follow it to the tee, you will see your client interaction increase substantially.
Please feel free to contact me personally via email if you need any help or guidance.
If you want to learn how to make your advertisements more effective, take action! Visit my site and hear from one of my business coaches.
Creating an Effective Advertisement Direct Target Marketing - To learn more about this author, visit Gabriel Walton's Website.
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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Cheryl MatthynssensCheryl is a life skills coach, licensed Chemical Dependency Counselor and a 20 year entrepreneur. Cheryl's dedication to achieving a life of balance led to her expanding her teaching from the simple managing of life's daily challenges to adding financial well being as well. A direct marketer with DrinkACT, she is gaining ground in the online community with her concepts of making sure business owners, entreprenuers and employees have well rounded life styles. She opened up a small affiliate site - The Balance Guide- to help others find resources for mental and emotional well being. Visit Cheryl's blog to see more of the diversity beyond business she has began offering online at www.thebalanceguide.blogspot.com - Visit Cheryl Matthynssens's Website |
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