Keyword Use - Adding Phrases to Boost Traffic

When utilizing keywords for articles, advertisements or blog posts, most people use keywords known as "short-tail" keywords. An example of a short-tail keyword is the keyword "stereos" or "work from home." These are great for getting small amounts of traffic to your site, but rarely will you see high conversion rates. Why is that?

For an easy answer to this question, let us look at the keyword "stereos." Let's say that you had a pleasant experience with using a certain brand of home theater system, and wanted to write a review. If you were to use the keyword "stereos," your review might not get any views because though it might be relevant to the topic of stereos, you search engine rankings would have been so far down the list, due to the competition of ads and the like, that no one would see a link for it.

What would be a better method to direct people to your review?

Well, in keeping it simple, more people search for "stereos" than they would a longer term. It is easier and they normally will not have a lot of knowledge on the inner workings of Google or other search engines. If someone is looking to buy a good stereo and wants a review before they buy it, they would be more likely to search for "brand x stereo for home theater reviews."

This is your phrase. This phrase is the kind of keyword that you want to use in your articles or other postings. Try to think about the questions that people will ask are going to be. Who is it that you are trying to reach. What made you write the article/ad/review? Why was this product so amazing? Then use those answers as your keyword phrases. The phrase "brand x stereo for home theater reviews" is what is called a "long-tailed" keyword. Less people are likely to be searching for that specific term on a search engine, but they are more likely to be "qualified traffic," or traffic specifically seeking you out for your information.

In applying this to advertisements or articles, more "qualified traffic" means higher conversion rates, more people with a specific interest in what you are offering and potentially more money. The more keyword phrases you offer in your writing or advertisements equals greater amounts of traffic generated towards your website, granted you must remain relevant. Doing this can also improve your search engine ranking and get you more "free (organic)" listings on those search engines. Put a little thought into it and by adding phrases to boost traffic will ultimately work for you.

If you would like to learn more about content marketing or keywords, contact me directly via email for more information or visit my site and hear from one of my business coaches.