Tweet

Marketing Strategies - What to Know About Banner Advertising

Written by: Gabriel Walton

Article Overview: Many people do not know anything about banner advertising. Here is some information you must know in order to utilize banner advertising as a marketing strategy.

Marketing Strategies - What to Know About Banner Advertising

Banner advertising is a rather effective marketing strategy. Banners are images such as .gif or .jpg files that contain a link. If a prospective customer clicks on the image, they are taken directly to the location that the link points to. In this case let's say your website.

One of the great things about banner advertising is that you are able to target the exact person you are looking for. Simply place the advertisements on website that your target audience would be interested in.

Here are some important terms that you need to know before getting started using banner advertising as one of your marketing strategies:

Impression

Each time your banner advertisement is loaded on a website, this is called an "impression."

Click

Any time someone clicks on one of your banner advertisements, this is counted as a "click."

CPM - Cost per thousand

This is one method of measuring how much you will pay for running a banner advertisement. Many times you will be charged on a "CPM basis" rate. This means you will be charged for every thousand impressions. A "$1.50 CPM" means that you will be billed $1.50 for every thousand impressions that your banner advertisement receives.

CPA - Cost per action

This is one method of measuring how much you will pay for running a banner advertisement which is based on the actions taken with your ad. An action is usually considered a click, but conversions may also be included in these actions. If you are offered banner advertising on a "CPA basis" you will be charged when someone actually clicks on your banner advertisement. This is different from impressions.

CTR - Click through rate

This is a ratio of clicks on your ad and how many times that you had an impression for your ad. Think of it this way. You have 1000 impressions (ad views) on a website, and 14 people click on your banner advertisement, that is a CTR of 1.4%. If your specific action is a "click" and you spend $25.00 to get 63 clicks, than your cost per action is roughly $0.40.

Cost per conversion

This is how much it costs for each conversion. You need to ensure that you are not paying more for your banner advertisement campaigns then you would make from conversions. This is an easy way to figure it out. If you spend $25.00 on 5 leads, your cost per conversion is $5.00.

Publisher

These are the websites that will accept your banner advertisement on their site.

Advertiser

The person or business placing the banner advertisement.

I hope this helps. Knowing the terms and what to look for really should help you develop your ability to use banner advertising as effective marketing strategies.

For more information or education about effective marketing strategies, visit my website and sign up to receive information about marketing strategies and marketing education platforms.

Related Articles
  Marketing Strategies - What Should a Banner Advertising Campaign Look Like?
  Marketing Strategies - Banner Advertising and How to Choose Your Placements
  Banner Advertising - CPM vs CPA Costing Methods
  Banner Ads Basics: How It Works For Online Business
  My Product's Edge - How Can I Sharpen It?

Article Tags: banner advertisement, banner advertisements, banner advertising, conversions, cpa basis, cpm basis, effective marketing, exact person, images, impressions, jpg files, marketing strategies, marketing strategy, prospective customer, target audience
Referred by: http://jaykubassek.com



Related Forum Posts
Re: Why Some Websites Sell and Others Don’t? - There is myth that if you build websites people will come. It is never through, you need to do a lot of things to make your website to work. You have many models of attracting traffics to your site. PPC Article Marketing SEO Press Release Banner Ads Forum Posting Classified Advertising Media Buying Solo Ads and a lot of more. If you are not doing any of the above your websites will just be one of the millions of the unknown sites in cyber space
Re: Traffic! How do you get it? - Traffic is the lifeblood of your internet business and it is one of the most popular questions asked all the time how do I get more traffic. The following are some good strategies that are proven to work to help ou gain traffic to your website A) Forum Marketing b) Article Marketing - (Where you distribute your content is the key to success with Article marketing) c) Video Marketing d) Blogging e) Social Media ( sharing content amoungst a targeted network of friends or creating Fan Pages and updating) f) Ezine advertising ( send solo mailings to email lists of people within your niche) Go to google and type in your niche name followed by ezine or newsletter g) Pay per Click H) Joint ventures and ad swaps ( generally will need a list of email subscribers of your own) I) Classified adverts online J) Banner and Image ads - go to google and type in google image ads - full tutorial their I would reccomend you pick one strategy and learn it until you can generate some great traffic and then you should look to move on and implement other strategies.
Top 19 Copywriting books - 1. Ogilvy on Advertising. David Ogilvy. Wiley. 2. Positioning: The Battle for your Mind. Al Ries and Jack Trout. Warner. 3. The New Positioning. Jack Trout. McGraw-Hill. 4. Tested Advertising Methods. John Caples. Prentice-Hall. 5. How to Make your Advertising Make Money. John Caples. Prentice-Hall. 6. Guerrilla Advertising. Jay Conrad Levinson. Houghton Mifflin. 7. Direct Mail Copy that Sells. Herschell Gordon Lewis. Prentice-Hall. 8. Sales Letters that Sizzle. Herschell Gordon Lewis. NTC Business Books. 9. Herschell Gordon Lewis on the Art of Writing Copy. Herschell Gordon Lewis. Prentice-Hall. 10. Romancing the Brand. David Martin. American Management Association. 11. The Art of Writing Advertising: Conversations with William Bernbach, Leo Burnett, George Gribbin, David Ogilvy, Rosser Reeves. NTC Business Books. 12. Confessions of an Advertising Man. David Ogilvy. NTC Business Books. 13. My Life in Advertising. Claude Hopkins. NTC Business Books. 14. Scientific Advertising. Claude Hopkins. NTC Business Books. 15. How to Become an Advertising Man. James Webb Young. NTC Business Books. 16. The Lasker Story as He Told It. NTC Business Books. 17. Advertising Concept and Copy. George Felton. Prentice Hall. 18. The Copy WorkShop Workbook. Bruce Bendinger. The Copy Workshop. 19. Hey, Whipple, Squeeze This: A Guide to Creating Great Ads. Luke Sullivan. Wiley. This should keep you busy for at least a year. Enjoy!
Different Hats - CEO Sales & Marketing & Leadership Development Company Strategic Vision 10 Alliances & Growth Strategies 10 Hiring & Managing People 8 Mentoring 8-9 Strategic Planning for Clients 10 Execution of Marketing Campaigns 9-10 (i have great people who do the nitty gritty) Financial Management 9 Bookkeeping 3 (outsourced as I really hate the fine details like GST0 Administrative Follow Up 6-7 (again have great staff) Writing & Publishing 9 (getting better all the time!) Speaking 10 (so I have been told) Self Promotion 9-10 Web development & Promotion 6-7 (learning more and have brought on players who are 10+) Babysitting Employees (1 - wont do it, that's why I work so hard to hire and motivate the people I have) Great topic Kevin!! Jude
Re: What is your Business? - We are running a Online Marketing Firm and we have some good clients to which we are offering a complete Digital Marketing strategy like Search, Mobile Marketing, Branding and Design. I think in Online Marketing company online presence can be a wining factor for the success of the company.


Share this article with your friends. Fund someone's dream.

Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.

Tweet

Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!

Name:
Email:

Popular Articles

The Death of the Sales Magazine

Starting a Business with Bad Personal Credit

Marketing & Sales tools – going back to basics

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.