The 10 Worst Mistakes on Twitter
The 10 Worst Mistakes on Twitter
These are all good questions and ones that we'll address in future articles. But another question you might ask yourself is "How should I NOT use Twitter?" In other words, what are the most common mistakes with using Twitter?
Relax. The good news is that the whole social media world is a forgiving one. There aren't too many serious mistakes and if, by chance, you do make one, people are willing to give you the benefit of the doubt, assuming you genuinely try to make amends.
With that in mind, the 60 Second Marketer team recently did a little research into what the most common mistakes on Twitter are. Here's our list -- hopefully, it'll help you figure out how best to use Twitter for you and/or your business.
The 10 Worst Mistakes on Twitter:
The 10 Worst Mistakes on Twitter - To learn more about this author, visit Jamie Turner's Website.
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If you're a business-owner, entrepreneur or marketing director, you're probably interested in learning the ins and outs of using Twitter. Some of your questions may include "How can I use Twitter for my business?" or "How can I use Twitter for marketing?"
These are all good questions and ones that we'll address in future articles. But another question you might ask yourself is "How should I NOT use Twitter?" In other words, what are the most common mistakes with using Twitter?
Relax. The good news is that the whole social media world is a forgiving one. There aren't too many serious mistakes and if, by chance, you do make one, people are willing to give you the benefit of the doubt, assuming you genuinely try to make amends.
With that in mind, the 60 Second Marketer team recently did a little research into what the most common mistakes on Twitter are. Here's our list -- hopefully, it'll help you figure out how best to use Twitter for you and/or your business.
The 10 Worst Mistakes on Twitter:
- Using Twitter to SPAM people: We’re not exactly sure why anyone would use Twitter as a SPAM tool, since that technique is extremely short-sighted. Still, some people do it. You know the type — they’re following 2,367 people and have one person following them back. Don’t be that person.
- Blocking your updates: WTF? You sign up for Twitter and follow people only to put a roadblock up if they want to follow you back? That simply doesn’t make sense. Don’t be that person either.
- Overly-promotional Tweets: If every Tweet (or every other Tweet) is designed to drive people back to your site, you’re guilty of being overly-promotional. At the 60 Second Marketer, we (quite unsuccessfully) try to incorporate the Chris Brogan rule of 15 sharing Tweets for every 1 promotional Tweet. (We’re not at the 15:1 ratio yet, but we’re trying.)
- Not using your Twitter home page properly: The Twitter home page is a blank canvas that you can use to position yourself in the marketplace and promote your company or your website. Use it that way. Otherwise, you shouldn’t be on Twitter in the first place.
- Believing it’s about the quantity of followers, not the quality: The little-known truth about Twitter is that it’s not about the quantity of people following you, it’s about the quality of people following you. Don’t be swept up by all this talk about “I have 5,000 people following me on Twitter.” In this day and age, with automated follow systems in place, the quantity is less relevant. It’s about the quality of your followers — that is, the engagement and trust your followers have with you.
- Irrelevant Tweets: A sure-fire way to tell if someone is a newbie to Twitter is when they Tweet about the weather, their mood or what they had for dinner last night. Don’t do this. Nobody is interested in those topics. (Except for you, of course.)
- Simply ReTweeting (RT-ing) everything: Again, this is a sure-fire way to tell that someone is new to Twitter. RTs are important and can build credibility and trust with your followers, but you should try to take a nugget of information from the article or post and add it to your RT. (e.g. 37% of all widgets are sold to people with blue hair. For the entire post, click here: tinyurl.com/notreal43)
- Not Tweeting: Interestingly enough, some reports indicate that Twitter has about a 60% churn rate after the first month. That means that only 40% of the people who sign up for Twitter use it after the first month. If you’re not going to dive in with both feet, consider spending your time on other pursuits.
- Not adding value: This is related to the RT issue. Don’t just ReTweet everything, add some value, some perspective, some insight. That’s the best way to keep people interested in following you.
- Wasting time: Let’s admit it, Twitter is a huge time sucker. It’s very, very easy to get sucked into articles that you’re only vaguely interested in reading. It’s up to you to put up boundaries. I use the “off the grid” approach. That is, I tell myself I’m “off the grid” when I need to take a break from social media. After all, if you don’t put up some boundaries, you’ll disappear into the Twitter Tornado and never be found again.
The 10 Worst Mistakes on Twitter - To learn more about this author, visit Jamie Turner's Website.
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Joe DagerJoe Dager is President of Business901, a progressive coaching company providing no-nonsense direction in areas such as Lean Six Sigma Marketing and organized referral marketing. What others say: In the past 20 years, Joe and I have collaborated on many difficult issues. Joe’s ability to combine his expertise with “out of the box” thinking is unsurpassed. He has always delivered quickly, cost effectively and with ingenuity. A brilliant mind that is always a pleasure to work with.” - James R. If you want to learn more about Business901, start a conversation with us. We can be found @ Web/Blog: Business901.com Web/Blog: FundingYourNonprofit.com LinkedIn Profile Follow me on Twitter - Visit Joe Dager's Website |
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