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Jonathan Hook Articles

Written by: Jonathan Hook

Practical Ways To Grow Your Small Business - Click To Read Article
As I work with more types of businesses, it becomes more and more obvious to me that the principles for basic business growth don't really change. The trick is to figure out how to apply them to the particular business you are in. So, for example, there are only 3 ways to grow your business, right? Essentially, you can increase traffic, increase conversions and work the back end for more profits. But how do you apply that to your business in a real and valuable way?

What Is The Point Of Advertising? - Click To Read Article
I was recently looking through some of my local Yellow Pages and also local business websites in my area when I started to think about the purpose of advertising. I get the weird feeling as I am flipping through some poorly constructed ads and websites that some (ok, a lot of) businesses don't understand the purpose of advertising.

Bundle Your Services For Increased Sales - Click To Read Article
In some ways, this is a variation of "would you like fries with that". The point here is to increase the value of the sale. But many businesses don't know or understand how this applies to them and what they offer. I am just a simple ________ or I just provide _________ service. No way, you may be leaving a lot of money on the table.

Define Your Sales Process - Simplify Your Advertising - Click To Read Article
To define your sales process, you must think about the steps that potential customer or clients go through before they hand over their money to you. How do they get from not knowing you to becoming a paying customer? Then, you simply create a path for them that makes it easy to follow from one step to the next and then promote it.

What Is A Sales Process, And Why Should I Care? - Click To Read Article
A sales process is simply a series of steps that a person goes through before they give you money for your product or service. Many businesses, though, never stop and think about these steps, they just figure that if they advertise, they should make more sales. At least, that is what they have been told.

Mistakes of a Marketing Budget Strategy - Click To Read Article
If marketing is an expense, then it should be stopped! The whole point of marketing is to increase sales, to turn a profit, to generate revenue. The whole point of marketing is to make more money! That is not an expense to your business. So often you hear of a business doing poorly and one of the first things they cut is their marketing. How are you supposed to make more money if you are not marketing?

Match Your Message To Your Market - A Unique Selling Proposition - Click To Read Article
When some people hear the term unique Selling Proposition (USP), they think of their company slogan or tag line or something trite. What a lot of business owners don't realize is that a good USP can make or break a business. It goes much deeper than a few words in an ad.





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