Tweet

How the 1-Minute Manager Mentality Crippled Marketing

Guest post by: Neil Mahoney

Article Overview: True Marketing is now a lost art where few of the true pros remain. Professional Marketers bit the dust for 3 big reasons: 1. The myth that multi-tasking increases efficiency 2. The myth that management is a specialty that can cut across all lines 3. Short-term management -- short-term thinking

How the 1-Minute Manager Mentality Crippled Marketing

"The 1-Minute Manager" is a fine book with a lot of valuable suggestions -- BUT it encourages thinking and attitudes that leads too many of today's CEOs to believe that down-sizing their organizations is a magic bullet for permanent revenue increases and profitability. What it really does is make the corporate engine to run on too lean a fuel mixture.

What this streamlining has produced are shortcuts in Strategy and Planning -- especially in Sales & Marketing -- as well as acute shortages of well-trained, skilled Advertising and Marketing professionals. Much of true Marketing is now a lost art where few of the real pros remain, and this streamlining has come at the expense of of long-term revenues and profits.

Marketing is a subtle specialty that profoundly affects Sales Strategy and Corporate Branding -- both of which are key to those coveted increases in revenue and profitability.

Even in this era of short-term thinking, planning and managing, no CEO would consider promoting someone to an Accounting or Engineering management position who wasn't top-notch in his or her profession. This isn't true with a Marketing Management position, however. There was an article in the local paper that announced a company was promoting of a person from Human Resources to that of Marketing Manager. In the interview she said she was going take some added courses -- in Music Appreciation!! Go figure.

Marketing requires deep, critical thought, analysis and research to absorb the knowledge and gain the insights that inspire programs that motivate prospects to buy, and salespeople -- direct and indirect -- to effectively sell the company's products and services.

Before that can take place, a thorough understanding of the Wants & Needs of your key prospects is necessary -- as is frequent input from salespeople, who are too often ignored because they operate in a different world -- the REAL world -- where your products must pass the ultimate test: Customer Satisfaction.

It's also important that this input be gathered by skilled Marketing pros who know how to use this input to the company's advantage.

WHY ARE THERE SO FEW TRAINED MARKETING PROFESSIONALS?? We'll answer that question in the next installment. Neil Mahoney

Related Articles
  You will have more prospects in your online business with an abundance mentality.
  Manage Difficult Times
  The 11 Most-Deadly Sins in Sales & Marketing -- and How to Avoid Them
  MLM Businesses: What Is The Deciding Factor In Your Success In MLM
  Trust, Abundance and Success
  How to Make a Transition from Store Manager to Entrepreneur
  The "Lunch Bucket Salesperson"
  Are Retail Store Managers the next Entrepreneurs?
  Making Business Change Normal
  Managerial Styles
  The Principle of Abundance
  Secrets Of Wealthy Work From Home Entrepreneurs
  Yes You Can Change Your World - But Change Begins With You
  Empower Your Sales People By Providing Them With Positive Behavioral Feedback
  Overcoming Your Fear of Rejection
  Create WE for Success
  Sales Training for Senior Manager Performance Improvement
  You Can Be An O.S.C.A.R Winner!
  Read Customers Better Using Proven Sales Techniques
  A Top Sales Manager Adapts To The Situation…And Not The Other Way Around

Article Tags: Management, Marketing, Sales



Related Forum Posts
Outlook Business Contact Manager - I've just installed the new Outlook 2007 with Business Contact Manager and am testing it out to see how good of a CRM system it is. I like the concept because it works right within your Outlook and I already have all my contacts and emails here. Does anybody have any experience with Business Contact Manager for Outlook?
Re: what position to request? - Hi Michael, Great suggestion from David, or you could try something around a design consultancy, How about Website Design Consultant, Design and Development Manager, Website Support and Development Manager or maybe Internet Business Development Consultant. Ultimately whatever you are comfortable with and good luck for the future, Mal.
Hi Folks!!! - This is to introduce myself as the Marketing Manager of iridium interactive ltd. I came across this forum while browsing and wanted to become a member of it. To give you a brief of the company, iridium interactive (ii) specializes in offering unique user centric e-business solutions varying from Strategy, Design, Technology & Marketing. ii with its presence in three continents, has been in the forefront in integrating strategy, design and technology to build unique, robust user centric e-business solutions. ii is an idea commune manifested by a group of futurists, business strategists, creative minds, technowizs, cyber marketers & web brand builders that work in harmony to deliver innovative interactive solutions. Our team has worked on a variety of disciplines for a multitude of clients drawn from various industries. Let us have a nice time together in this forum. I suppose we will all have a good time together.
Level 4 - Manager - Looks like I'm the first to Level 4! I'm a Manager!
Re: What is your Business? - We are running a Online Marketing Firm and we have some good clients to which we are offering a complete Digital Marketing strategy like Search, Mobile Marketing, Branding and Design. I think in Online Marketing company online presence can be a wining factor for the success of the company.


Share this article with your friends. Fund someone's dream.

Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.

Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!

Name:
Email:

Popular Articles

Sales is a Flawed Model

How To Be Happy at Work? Acknowledge Yourself

The new marketing question. Will they follow?

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.