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Optimize Your Site for Success

Written by: Karl Kleimeyer

Article Overview: As a regular internet user, you probably have a good idea of what you like in a website and what you don't like. Most people don't enjoy visiting a site that has a bunch of windows and advertisements popup at them as soon as they enter, or one that is so full of spelling errors that it's difficult to read the content. These are two fairly basic don'ts of a website, but knowing exactly what will drive more traffic and convert browsers into buyers is not quite as simple. Here are a few things you can do to improve your website conversion rates with minimal time and effort.

Optimize Your Site for Success



As a regular internet user, you probably have a good idea of what you like in a website and what you don't like. Most people don't enjoy visiting a site that has a bunch of windows and advertisements popup at them as soon as they enter, or one that is so full of spelling errors that it's difficult to read the content. These are two fairly basic don'ts of a website, but knowing exactly what will drive more traffic and convert browsers into buyers is not quite as simple. Here are a few things you can do to improve your website conversion rates with minimal time and effort.

The first thing to look at is the appearance. Think of your website as a job interview; would you wear flip flops to an interview for an executive position with a major law firm? No, but you might wear them to an interview for a tree planting position in Western Canada. Your site should reflect the type of business you run, but should always look professional. Although the law firm's website and tree planting company's website should both look professionally done, they should look nothing alike at the same time.

You first impression is very important. Your home page should be clutter-free and your purpose should be clear, obvious and easy to understand. Potential customers don't want to read through several paragraphs to find out who you are and what you do so keep it simple and save yourself some time as well.

Now, think of your desired action. What is it you want your visitors to do when they're viewing your site? If you want them to make a purchase, click a link or download something, make this very clear. Use large 'buy now' or 'download here' buttons to help them on their way. Make this available on each page so they can't get lost and give up. Making your desired action a simple and painless experience is essential to accomplishing your mission.

Another factor that can't be stressed enough is making sure your site loads as quickly as possible. People are used to quick responses and if your site is slow to load, they will just as soon find another one. Decreasing image sizes can be very helpful. These are just a few simple ways to optimize your site for a more successful business.

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Article Tags: advertisements, conversion rates, internet user, minimal time, spelling errors, traffic, website conversion
Referred by: http://jaykubassek.com



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Re: SEO... - 1: Find the Best Keywords 2: Discover Your Competitors 3: Optimize Your Title 4: Optimize Your META Tags 5: Use Headings 6: Use Title and ALT Attributes 7: Nomenclatures 8: Create a Site Map Page 9: Include a robots.txt File 10: Install a sitemap.xml for Google MySQL/Oracle:
Re: How do u optimize a Blogger blog? - Hi GT, Of course there is a way and you know it, you wrote it down in your question. 1- Optimize your main blog code : Meta keywords, title, description. 2- Optimize your post - look at it as a web page. You need keywords (tags), use them in your title, first and last paragraph, and variations on the entire blog. Use the Strong tag, add title to links and alt to images. This is it. The key here is to do a good keyword search before writing.
Re: THE SECRET TO SUCCESS IS ALL IN YOUR HEAD...RIGHT NOW!!! - Success = Thinking (Head) + Heart (Feeling / Interest) + Hand (doing/ action). Success - H3 Robert
Re: Hello from the UK - Hello! What part of the UK are you from? Site looks good, how are you marketing it and what do what want to achieve?
Re: Eng Lit Academic Site Up For Review - Hi David Site looks good but I agree with Zacman, the header definitely needs something more on it. It doesn't need to be beautiful but it does need to catch the eye to attract people to read further. MichelleJ


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