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Succeed with a Signature Style

Written by: Karl Kleimeyer

Article Overview: Developing a personal brand for your business is a significant step on the way to running a successful online business. It is all about making your business easily recognizable and standing out from the competition.

Succeed with a Signature Style

Developing a personal brand for your business is a significant step on the way to running a successful online business. It is all about making your business easily recognizable and standing out from the competition.

Taking this one step further is committing to a signature style that will increase brand awareness and give potential and current clients something to connect you with. Developing a branding strategy is something you can do from the beginning, but a signature style and the awareness that comes along with it is something that happens over time.

The first step in creating a signature style is being true to yourself. If you are an earthy person who wears hippy-style clothing then don't develop a glamorous line of ball gowns. Instead, stick to what you're passionate about and design vintage t-shirts and comfy blue jeans. If this is the clothing you wear on a regular basis, a customer won't be inclined to buy something high fashion from you. Matching your image to your brand is a significant step towards success.

Once you've found a business that's in line with who you are, think of ways to differentiate yourself from the competition. What will make you recognizable to the general public and your niche market? Think of the band Barenaked Ladies for a minute. What sets them apart from the millions of other bands out there is that they sing funny and upbeat songs. People connect them with fun and good times. Quirky, quick lyrics are their signature style; this is how they've branded themselves and made themselves recognizable.

You may try a few things out before you find the style that is perfect for your business, but once you do it's essential to stay consistent. You don't want to lose the sense of familiarity with your audience. Do you think McDonalds would ever print an advertisement in blue and white instead of red and yellow? People would have to look twice to realize it's the same fast food joint they've been eating at since they could walk.

Lastly, think of the late Michael Jackson. If you saw an image of one sparkly glove or the moonwalk would you need to see his face to know it was him? People like what they're familiar with and creating a signature style is the best way to keep them coming back again and again.

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Article Tags: personal brand, signature style, successful online business
Referred by: http://jaykubassek.com



Related Forum Posts
Elements of Style - Can't comment on the two books you listed, but Strunk and White's Elements of Style belong on every writer's shelf.
Re: Books for Business Owners - Hi DougSchadle, Thanks for sharing your favorite business book with us! A good book I'm reading now is "Maximum Achievement: Strategies and Skills That Will Unlock Your Hidden Powers to Succeed" by Brian Tracy as it was a birthday gift from a friend. Tracy's book is helpful in identifying what's important in your life and then setting an action plan to achieve it.
Re: Search Engine Friendly Coding - According to my experience, You should avoid flash and java script while making a website for online business promotion. These type of coding also increases website loading time so avoid it. You can also use external CSS "Cascading Style sheet" for placing images on website it will reduce website loading time.
Elements of Style - [quote="BuzzAroundBooks.com":285x8n54]Thanks for the book recommendation OmnivoreInk! But can I ask if "Elements of Style" provides any tips on writing professional ad or web copy?[/quote:285x8n54] Well... kinda sorta. It is a reference work that you can use to check on proper grammar (the difference between "then" and "than" and "affect" and "effect," for example, whether commas belongs inside or outside quotation marks, stuff like that.
Signatures can improve your Traffic - Don't forget that in addition to directories that you can post your business URL and details on that you can also utilize signatures in highly trafficed Forums - like this one. Except make sure that your Signature is keyword dense instead of your company's name and that the entire phrase is URL'd to your site. Thought I'd mention this one even though it may be obvious as we were talking about Traffic as well.


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