Add Uniquness to your Business

Uniqueness Can Add Tremendous Value to You and Your Business

Adding value, from a business standpoint, is supposed to be all about giving more to your customers, putting more into your products, and increasing and/or improving your services.  Done properly you would think a well-tooled business should be able to beat the competition, increase market share, and increase profits.  But, that is not always the case, and in fact, more and more, we see businesses spinning their wheels just trying to match the competition.   While a company's continuous drive to add value is applauded, we believe that there is a better way to add value to your business.   We work with you to develop and mold your businesses uniqueness.   

To get you to understand this concept we have to get you thinking "outside the box".   In essence we dare you to be different!   So exactly how do you dare to be different?   Let's start by looking at how we worked with a few clients recently to develop their uniqueness.  In they end; they all dared to be different and were.  

We recently worked with a small business which employed more than a dozen personal trainers.   Now, these personal trainers were not your average trainers.  They all had college degrees in physiology, physical therapy, and other health related fields.   Yet, when I asked each of them individually what they did for a living they all answered, "I'm a personal trainer."   Not only did they sound like they weren't proud of what they did, their bodies indicated they weren't happy about it either.   Normally someone with a healthy physique stands up proud and carries themselves well.  But most of these trainers were slumped over and quite frankly not looking like the kind of person I'd hire to help me get back in shape.   So how did we whip them into shape?   We emphasized everything about what they did that made them different from the competition, such as education, programs offered, nutritional counseling, etc.    We also had them think about the many lives they've changed through there commitment to their clients.  In the end, with our assistance, they were each able to develop what we call a USP (Unique Selling Proposition), that not only identified what they did for a living but did so with emotion and impact.   One personal trainer became, "a facilitator of physical fitness, proper nutrition, and an overall health proponent to each of his clients".    Another personal trainer became, "an architect for building healthy, fit, and properly nourished bodies.   Needless to say, they all carry themselves much different now.

We are currently working with an employee benefits company that is new to the area and looking to get off to a good start.  Shortly after we were engaged, we asked them to think about cases they had got involved in where the insurance carriers were denying claims and the customer had complained about it.  They were able to come up with dozens of some very emotional cases.   We then helped them develop short stories of each case that could be used in their sales & marketing.  Now when they go out and tell their companies story, they don't just say, "they are an "employee benefits company".   They tell there stories and each story indicates how their products and superb customer service impacts lives.    They don't just sell employee benefits anymore.  That's unique!