Tweet

Add Uniquness to your Business

Written by: Dave Ferguson

Article Overview: Be unique and your business value will go up.

Add Uniquness to your Business

Uniqueness Can Add Tremendous Value to You and Your Business

Adding value, from a business standpoint, is supposed to be all about giving more to your customers, putting more into your products, and increasing and/or improving your services. Done properly you would think a well-tooled business should be able to beat the competition, increase market share, and increase profits. But, that is not always the case, and in fact, more and more, we see businesses spinning their wheels just trying to match the competition. While a company's continuous drive to add value is applauded, we believe that there is a better way to add value to your business. We work with you to develop and mold your businesses uniqueness.

To get you to understand this concept we have to get you thinking "outside the box". In essence we dare you to be different! So exactly how do you dare to be different? Let's start by looking at how we worked with a few clients recently to develop their uniqueness. In they end; they all dared to be different and were.

We recently worked with a small business which employed more than a dozen personal trainers. Now, these personal trainers were not your average trainers. They all had college degrees in physiology, physical therapy, and other health related fields. Yet, when I asked each of them individually what they did for a living they all answered, "I'm a personal trainer." Not only did they sound like they weren't proud of what they did, their bodies indicated they weren't happy about it either. Normally someone with a healthy physique stands up proud and carries themselves well. But most of these trainers were slumped over and quite frankly not looking like the kind of person I'd hire to help me get back in shape. So how did we whip them into shape? We emphasized everything about what they did that made them different from the competition, such as education, programs offered, nutritional counseling, etc. We also had them think about the many lives they've changed through there commitment to their clients. In the end, with our assistance, they were each able to develop what we call a USP (Unique Selling Proposition), that not only identified what they did for a living but did so with emotion and impact. One personal trainer became, "a facilitator of physical fitness, proper nutrition, and an overall health proponent to each of his clients". Another personal trainer became, "an architect for building healthy, fit, and properly nourished bodies. Needless to say, they all carry themselves much different now.

We are currently working with an employee benefits company that is new to the area and looking to get off to a good start. Shortly after we were engaged, we asked them to think about cases they had got involved in where the insurance carriers were denying claims and the customer had complained about it. They were able to come up with dozens of some very emotional cases. We then helped them develop short stories of each case that could be used in their sales & marketing. Now when they go out and tell their companies story, they don't just say, "they are an "employee benefits company". They tell there stories and each story indicates how their products and superb customer service impacts lives. They don't just sell employee benefits anymore. That's unique!

Related Articles
  Sr&Ed Factoring and Financing – Cash Today for your Canadian SRED Claim
  Opening Up New Sectors, New Markets

Article Tags: business standpoint, college degrees, continuous drive, market share, nbsp, personal trainer, personal trainers, physical therapy, physiology, physique, profits, shape, small business, spinning their wheels, thinking outside the box, uniqueness



Related Forum Posts
My entry - 1. The Best Business Books Ever: The 100 Most Influential Business Books You'll Never Have Time to Read - this is a fascinating book about the history of Business theory, and I'd recommend it to anybody. 2. The Big Book of Small Business: You Don't Have to Run Your Business by the Seat of Your Pants, by Tom Gegax. Ditto. 3. PADI: The Business of Diving Book Okay, so this book won't be of use to anyone who doesn't want to start a scuba store, but I did, and this book was of course invaluable to me in reaching that goal.
Exclusive: Interview with Results - Hi Forum Members, I'm helping start up a Business Coaching and Consulting company here in Toronto, Ontario, Canada (a Subsidiary of RSC Business in Los Angeles). As a Research and Development Intern I am required to practice my listening and interview skills by surveying Small and Medium Businesses on thier Business. This Survey is designed by RSC Business to also assist the Business being interviewed more insight into their own business. I am looking to interview about 30 businesses across North America over the span of 3 months. At the end of these interviews I will be publishing a report of the results and they will be made available for free to the Interviewees. The Report data will include responses from a minimum of 100 interviews. I would like to extend this opportunity to members of the Forum. If you would like to have this short 20-30 minute interview conducted on your Business and you reside in North America please send me an email or PM. Please contact me at andy[at]jvprosperity[dot]com to arrange our interview and to get free access to the results when they are published.
Re: HOw to market a B2B consulting company - [quote="zohahunt77":428owzbi]Hi, I was wondering if anyone can tell me the difference between B2B and B2C. I don’t know about b2b marketing but I have done marketing so know things about it. I will suggest you to take online services which will spread your business all over web network. Online marketing is the best way to market any business.[/quote:428owzbi] B2B = Business to Business - You are marketing to other businesses. B2C = Business to Consumer - You are marketing to consumers.
English teachers learn Japanese as Interns - Yasunori, what about the many students that leave N. America to teach English in Japan. They may want to learn Japanese (maybe Business Japanese is a bit different) and the Japanese Business Culture.
New Study - Women prepare better business plans - I found an article in Business Week and I found this quite interesting. [quote:ka7lg35i]Who Prepares Better Business Plans, Men or Women? A new study based on four years of data from men and women in a training program for microenterprises finds that they come out the same in quality scores. "However, women scored significantly better on the presentation of their plan to judges," conclude the study's authors, Ronald G. Cook, Paul Belliveau, and Christine Lentz of Rider University, in a paper presented at a recent meeting of the Small Business Institute. [/quote:ka7lg35i] What do you guys think?


Share this article with your friends. Fund someone's dream.

Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.

Tweet

Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!

Name:
Email:

Popular Articles

Top Ten Home-Based Businesses

Five keys to business success

E Mail Marketing Campaigns

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.