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Sell More Now

Guest post by: Dave Ferguson

Article Overview: You can sell more in this economy...really!

Sell More Now

Sell More Now.....Really! An acquaintance of mine has this theory around sales that has always sounded unusual to me. Several times I've thought of using it in my writings, but haven't. Today, it is very fitting for what I'd like to share with you. His sales philosophy is this: "sell now, repent later." My question to him is always, why would someone need to repent after a sale? Is it possible that people who think this way aren't selling something they believe in? If so, how can they truly show value to their prospects? They can't! If your one of those salespeople, I highly recommend you find something you believe in and start selling that. I believe that during this recessionary period we are going through, the cream can rise to the top. During this period, some if not most of your competition will struggle or cease to exist. Here's how you can take advantage to that:

• Get access to the decision-makers: With less salespeople in the market, your chances of scoring a meeting with a top decision maker is better than ever. Dust off the prospects that were at one time impenetrable. Upper management at many companies are screaming at people to find ways to either save money or make them money. Approach them with new ideas associated to your products.

• Repackage your current offerings: Why not spice up your offerings with a new name and a lower price? You'll look innovative in a time where people are spending more time worrying than they are with development. Highlight to your prospects the fact that your product or service can save them money.

• Create or expand your partnerships: By partnering with other companies and people you can increase your network and lead generation. Just make sure your being a good partner. Leads have to go both ways for it to work!

• Invest in yourself: Yes, that's right! Spend some money to increase your business. While the others are cutting back on their marketing, you should spend more than you normally do. It's actually cheaper to market in an economic downturn. Just market smart! I help several of my clients in this area.

• Sell to people outside your comfort zone: Learn how to relate to people that aren't like you. My research tells me that we like selling to people like us. Start relating with people different than you and you might just increase your sales numbers. I teach a very simple model around this that is truly easy to use.

• Maintain a positive attitude: Be people, solution, and action oriented. Make friends, sell them solutions, and be a person that is known to take action. Get up every morning and tell yourself what you can do, not what you can't do. You love to sell, don't you? Get up early and get out there and WOW people!

• Don't forget your current customers: They need loving too! Make sure you've covered every opportunity within their company where you can offer value. It's much easier and less costly to go deeper with a customer you already have.

• Have fun: Let's not forget to make people laugh. As a matter of fact, be able to laugh at yourself. Make your prospects laugh and they are going to like you. People buy from people they like.

If you are successful at putting all these together, your sales will increase. If you love what you sell, you'll have nothing to repent over. Your customer is happy and so are you. Now that's a nice way to make a living, isn't it? Have a great week and call me if I can assist you. We all need a coach. I've got one!

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Article Tags: acquaintance, current offerings, decision maker, decision makers, highlight, lead generation, marketing, money, partnerships, prospects, sales philosophy, salespeople, several times, upper management



Related Forum Posts
Your advantage over others - Sell using your USP - unique selling proposition. Why should people buy from you, instead of your competitors? Think about it, why are you so great? It may be a hard question, but finding the answer can multiply the effectiveness of any advertising or marketing activities you undertake.
Re: When do entrepreneurs retire, if ever? - Why would you ever retire when you love what you are doing? Sell the business and start another one maybe - but retire - NEVER! You should all read, The 4 Hour Work Week - By Timothy Ferris. He talks about building your business so that you can take mini 'retirement's throughout your life, instead of saving it all up for when you are old. Great concept - what do you think??
Re: SES Toronto - Day 1! - ...oh and even though it's 21 secrets, why do you have [quote:1gz722fe]Tip #22: Use Your Thank You Page to Sell[/quote:1gz722fe] on your blog? Are you holding out on secrets or are you adding your own? Hope to see you at the next conference!
Re: Run when you can, walk when you have to, crawl if you must; - Thanks Jason I was overseas during the Hippie Generation (but i understand according to you, we have not completed that generation) I just don't see the long hair, bare breasted flower children and open drugs as I understand was so prevalent then or I haven't been looking in the right places. OFF THE CHAIN got me? As to sex and age, I always prefer to see a warning to others, especially minors A question for you, "With so much FREE sex, videos, pictures, stories as such available on the interest, readily accessible to all - Why does SEX still Sell online?
Some online business suggstions debunked - 2. Sell photos on stock photography sites --- I tried this, couldn't even get in the front door. But then, I'm apparently a lousy photographer... However, if you do get in, I think you only get something like 25 cents a download... 8. Build services atop Amazon Web Services ---I've been an Amazon associate for a loooong time, selling books, and business has been lousy since the beginning. Nobody reads anymore...I do get a few DVD sales every now and again... but frankly I make much more money though Google Ads on my site. It took several months for that to build up, but now as my website has more readers those ads are starting to pay off, whereas there's been no corresponding jump from Amazon ads on the same pages...


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