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Uniqueness Can Add Tremendous Value to You and Your Business
| Guest post by: Dave Ferguson |
Article Overview: Adding value, from a business standpoint, is supposed to be all about giving more to your customers, putting more into your products, and increasing and/or improving your services. Done properly you would think a well-tooled business should be able to beat the competition, increase market share, and increase profits. But, that is not always the case...
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Free Download - Seven Steps To An Attitude Transplant By Dave Ferguson |
Uniqueness Can Add Tremendous Value to You and Your Business
Adding value, from a business standpoint, is supposed to be
all about giving more to your customers, putting more into your products, and
increasing and/or improving your services.
Done properly you would think a well-tooled business should be able to
beat the competition, increase market share, and increase profits. But, that is not always the case, and in
fact, more and more, we see businesses spinning their wheels just trying to
match the competition. While a company’s
continuous drive to add value is applauded, we believe that there is a better
way to add value to your business. We work with you to develop and mold your
businesses uniqueness.
To get you to understand this concept we have to get you thinking
“outside the box”. In essence we dare
you to be different! So exactly how do
you dare to be different? Let’s start
by looking at how we worked with a few clients recently to develop their
uniqueness. In they end; they all dared
to be different and were.
We recently worked with a small business which employed more
than a dozen personal trainers. Now,
these personal trainers were not your average trainers. They all had college degrees in physiology,
physical therapy, and other health related fields. Yet, when I asked each of them individually
what they did for a living they all answered, “I’m a personal trainer.” Not only did they sound like they weren’t
proud of what they did, their bodies indicated they weren’t happy about it
either. Normally someone with a healthy
physique stands up proud and carries themselves well. But most of these trainers were slumped over
and quite frankly not looking like the kind of person I’d hire to help me get
back in shape. So how did we whip them
into shape? We emphasized everything
about what they did that made them different from the competition, such as
education, programs offered, nutritional counseling, etc. We
also had them think about the many lives they’ve changed through there
commitment to their clients. In the end,
with our assistance, they were each able to develop what we call a USP (Unique
Selling Proposition), that not only identified what they did for a living but
did so with emotion and impact. One
personal trainer became, “a facilitator of physical fitness, proper nutrition,
and an overall health proponent to each of his clients”. Another personal trainer became, “an
architect for building healthy, fit, and properly nourished bodies. Needless to say, they all carry themselves
much different now.
We are currently working with an employee benefits company
that is new to the area and looking to get off to a good start. Shortly after we were engaged, we asked them
to think about cases they had got involved in where the insurance carriers were
denying claims and the customer had complained about it. They were able to come up with dozens of some
very emotional cases. We then helped
them develop short stories of each case that could be used in their sales &
marketing. Now when they go out and tell
their companies story, they don’t just say, “they are an “employee benefits
company”. They tell their stories and
each story indicates how their products and superb customer service impact lives. They don’t just sell employee benefits
anymore. That’s unique!
FRANCHINSING - ARE YOU READY TO GROW - ELEMENT 1
Add Uniquness to your Business
Sales Training For Service Businesses - Why Should I Use You? - Part 2 of 3
Have you listed all your delivery processes? What did you learn?
My Story Marketing-The Way of the Future
Define Your Uniqueness
Sales Tip - Stupendous Sales Results Accent Tremendous Value and Avoid Horrendous and Hazardous Actions
Virgin Mobile embraces slow economy with “Screw You Recession” ad campaign
Begin Your Publicity Campaign
Successful People Know When and How to Break the Rules
What Makes You A Unique Network Marketer?
3 Benefits a Logo Gives to your Brand
People Shop Price. They Buy Value
Lesson #2: Be Able to Say “I did it My Way”
Starting an Internet Home Business Tips
3 Popular Internet Business Ideas
4 Surefire Ways To Build Your Network Marketing Brand Online
Working Across Borders
Disruption Breeds Opportunity
Home-based Business Idea: Handicraft
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About the Author: Dave Ferguson RSS for Dave's articles - Visit Dave's website Dave Ferguson, has over 20 years of corporate experience at the senior level. He has held positions of Senior Vice President and National Sales Manager at companies such as Wells Fargo, HSBC and other financial institutions. Dave's broad range of experience at these prestigious companies where he coached, mentored, trained and developed leaders makes him uniquely qualified to coach you and those in your organization. Dave's clients value his diverse and solid background as they put their trust in him to guide them and their companies through whatever challenge or situation develops. Dave's coaching process provides personal and business management strategies - a balanced solution to help his clients work less, earn more and enjoy richer lives. Dave additionally is a sought after public speaker and also has developed several workshops and bootcamps designed to help people improve. He is also a certified member of the John Maxwell Team, and is proud to be able to offer the internationally recognized leadership expert's programs to his clients. He can be reached at Dave@AskCoachDave.com. Click here to visit Dave's website   Crossing Your Street Of Success Market Strategy Essential Today Time For Your CheckUp Seven Steps To An Attitude Transplant Leading Through Challenges |
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